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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?

2. What is the name of one of the largest employers in the United States, at the time this book was written?

3. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

4. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.

5. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.

Short Essay Questions

1. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

2. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

3. What is the value of using cheaper labor in different countries around the world, according to some businesses?

4. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

5. What do governments in third world countries offer to American companies as incentives to move their production there?

6. What might an American manager of a foreign factory be able to enjoy in this factory zone?

7. What is the overall concept behind corporate and culture jamming?

8. What does Klein say is the new corporate philosophy since the introduction of branding?

9. What was the technique used by reporters to help expose the atrocities of factory conditions?

10. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

Essay Topic 2

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

Essay Topic 3

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

(see the answer keys)

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