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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.

2. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.

3. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

4. America seems to be moving into an _____________ relative to employment within the borders of the states.

5. The National _________ Committee has been the most successful in creating cracks in the branded economy.

Short Essay Questions

1. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

2. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

3. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

4. What is the broader goal of culture jamming, according to Klein in her book?

5. What does Klein say is the new corporate philosophy since the introduction of branding?

6. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

7. What is the overall concept behind corporate and culture jamming?

8. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

9. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

10. Who were some of the groups that police were able to break up in England during the 1990s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The idea of globalization is a concept which has been used in the process of branding as well, with the introduction of more cultures into the advertising.

Part 1: What is the appeal of making a brand appear to be more diverse than other brands?

Part 2: Do you think that a diverse brand would be more appealing to you than a less diverse branding concept?

Part 3: How do you think the global teen identity has changed over the years? Is it as important now as it was in the 1990s?

Essay Topic 2

Many computer companies introduced the idea of bundling, which limits the choices of the customers.

Part 1: What are some of the benefits of bundling when it comes to computer packages?

Part 2: Do you enjoy the concept of bundling or do you want to have more choices when you shop?

Part 3: Does it seem to be cheaper or more expensive to buy products in a bundle? Does this matter to you?

Essay Topic 3

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

(see the answer keys)

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