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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.

2. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

3. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

4. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?

5. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

Short Essay Questions

1. What were some of the activities that the RTF group would do in order to reclaim public space?

2. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

3. What does Klein say is the new corporate philosophy since the introduction of branding?

4. How does the health care industry begin to incorporate the idea of impermanent workers?

5. What might an American manager of a foreign factory be able to enjoy in this factory zone?

6. How has billboard jamming been reborn in times of Internet and other forms of advertising?

7. Why are the factories themselves walled off from the rest of the world and the general population of the area?

8. What is the broader goal of culture jamming, according to Klein in her book?

9. What is culture jamming and what does it do for society?

10. What do governments in third world countries offer to American companies as incentives to move their production there?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 2

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

Essay Topic 3

Over time, the concept of a sweatshop was attacked and many shops now have strict working policies in effect.

Part 1: Why do you think the idea of a sweatshop is still appealing to some companies?

Part 2: Do you think that workers should always be paid fairly for the work they do?

Part 3: How do you think social activism has helped or hindered the concept of sweatshops in the world?

(see the answer keys)

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