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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

2. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

3. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.

4. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

5. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

Short Essay Questions

1. What are some of the results of the mass shutdowns of American factories and production lines?

2. Who were some of the groups that police were able to break up in England during the 1990s?

3. What might an American manager of a foreign factory be able to enjoy in this factory zone?

4. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

5. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

6. What does Klein say is the new corporate philosophy since the introduction of branding?

7. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

8. How does the health care industry begin to incorporate the idea of impermanent workers?

9. What were some of the activities that the RTF group would do in order to reclaim public space?

10. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Many computer companies introduced the idea of bundling, which limits the choices of the customers.

Part 1: What are some of the benefits of bundling when it comes to computer packages?

Part 2: Do you enjoy the concept of bundling or do you want to have more choices when you shop?

Part 3: Does it seem to be cheaper or more expensive to buy products in a bundle? Does this matter to you?

Essay Topic 2

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 3

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

(see the answer keys)

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