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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.

2. _________ are made in factories, brands are what consumers buy, according to companies today.

3. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

5. CBC television created a satirical show called, "This Hour Has _________ Minutes."

Short Essay Questions

1. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

2. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

3. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

4. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

5. What is culture jamming and what does it do for society?

6. What is the broader goal of culture jamming, according to Klein in her book?

7. What are some of the results of the mass shutdowns of American factories and production lines?

8. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

9. What is the value of using cheaper labor in different countries around the world, according to some businesses?

10. What is the overall concept behind corporate and culture jamming?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

Essay Topic 2

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

Essay Topic 3

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

(see the answer keys)

This section contains 710 words (approx. 3 pages at 300 words per page) View a FREE sample