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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

2. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.

4. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

5. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

Short Essay Questions

1. What is culture jamming and what does it do for society?

2. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

3. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

4. What is the value of using cheaper labor in different countries around the world, according to some businesses?

5. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

6. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

7. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

8. What is the overall concept behind corporate and culture jamming?

9. What does Klein say is the new corporate philosophy since the introduction of branding?

10. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

Essay Topic 2

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 3

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

(see the answer keys)

This section contains 665 words (approx. 3 pages at 300 words per page) View a FREE sample