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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.

2. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?

5. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

Short Essay Questions

1. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

2. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

3. How has billboard jamming been reborn in times of Internet and other forms of advertising?

4. How does the health care industry begin to incorporate the idea of impermanent workers?

5. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

6. What is the value of using cheaper labor in different countries around the world, according to some businesses?

7. What is the broader goal of culture jamming, according to Klein in her book?

8. Why are the factories themselves walled off from the rest of the world and the general population of the area?

9. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

10. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

Essay Topic 2

The concept of culture jamming helps people see just how ridiculous the advertising campaigns can be and what they are actually trying to sell us.

Part 1: Why do you think culture jamming became a new activist strategy?

Part 2: Do you think culture jamming is effective in terms of changing marketing?

Part 3: Would you be less likely to buy a product which had an advertisement changed?

Essay Topic 3

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

(see the answer keys)

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