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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.

2. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.

3. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.

4. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

5. The _________ has become the hottest commodity when it comes to the advertising culture.

Short Essay Questions

1. What is the overall concept behind corporate and culture jamming?

2. How has billboard jamming been reborn in times of Internet and other forms of advertising?

3. What is the value of using cheaper labor in different countries around the world, according to some businesses?

4. What might an American manager of a foreign factory be able to enjoy in this factory zone?

5. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

6. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

7. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

8. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

9. What is culture jamming and what does it do for society?

10. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 2

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 3

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

(see the answer keys)

This section contains 685 words (approx. 3 pages at 300 words per page) View a FREE sample