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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.

2. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

3. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.

5. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

Short Essay Questions

1. What is culture jamming and what does it do for society?

2. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

3. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

4. Who were some of the groups that police were able to break up in England during the 1990s?

5. Why are the factories themselves walled off from the rest of the world and the general population of the area?

6. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

7. What might an American manager of a foreign factory be able to enjoy in this factory zone?

8. What is the value of using cheaper labor in different countries around the world, according to some businesses?

9. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

10. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Many computer companies introduced the idea of bundling, which limits the choices of the customers.

Part 1: What are some of the benefits of bundling when it comes to computer packages?

Part 2: Do you enjoy the concept of bundling or do you want to have more choices when you shop?

Part 3: Does it seem to be cheaper or more expensive to buy products in a bundle? Does this matter to you?

Essay Topic 2

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

Essay Topic 3

The concept of culture jamming helps people see just how ridiculous the advertising campaigns can be and what they are actually trying to sell us.

Part 1: Why do you think culture jamming became a new activist strategy?

Part 2: Do you think culture jamming is effective in terms of changing marketing?

Part 3: Would you be less likely to buy a product which had an advertisement changed?

(see the answer keys)

This section contains 714 words (approx. 3 pages at 300 words per page) View a FREE sample