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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.

2. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.

3. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.

4. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.

5. Having production sent to third world countries meant a __________% markup on some product costs.

Short Essay Questions

1. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

2. What might an American manager of a foreign factory be able to enjoy in this factory zone?

3. How has billboard jamming been reborn in times of Internet and other forms of advertising?

4. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

5. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

6. What does Klein say is the new corporate philosophy since the introduction of branding?

7. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

8. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

9. What do governments in third world countries offer to American companies as incentives to move their production there?

10. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Over time, the concept of a sweatshop was attacked and many shops now have strict working policies in effect.

Part 1: Why do you think the idea of a sweatshop is still appealing to some companies?

Part 2: Do you think that workers should always be paid fairly for the work they do?

Part 3: How do you think social activism has helped or hindered the concept of sweatshops in the world?

Essay Topic 2

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

Essay Topic 3

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

(see the answer keys)

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