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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?

2. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

3. Whose images began to educate people about the terrors which were being found in sweatshops across the world?

4. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

Short Essay Questions

1. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

2. What is the overall concept behind corporate and culture jamming?

3. What were some of the activities that the RTF group would do in order to reclaim public space?

4. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

5. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

6. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

7. What does Klein say is the new corporate philosophy since the introduction of branding?

8. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

9. What is culture jamming and what does it do for society?

10. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

Essay Topic 2

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

Essay Topic 3

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

(see the answer keys)

This section contains 727 words (approx. 3 pages at 300 words per page) View a FREE sample