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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

3. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.

4. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

5. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

Short Essay Questions

1. How does the health care industry begin to incorporate the idea of impermanent workers?

2. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

3. What does Klein say is the new corporate philosophy since the introduction of branding?

4. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

5. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

6. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

7. What do governments in third world countries offer to American companies as incentives to move their production there?

8. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

9. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

10. What are some of the results of the mass shutdowns of American factories and production lines?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

Essay Topic 2

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 3

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

(see the answer keys)

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