No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.

2. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.

4. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

5. The _________ has become the hottest commodity when it comes to the advertising culture.

Short Essay Questions

1. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

2. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

3. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

4. What is the broader goal of culture jamming, according to Klein in her book?

5. What is the value of using cheaper labor in different countries around the world, according to some businesses?

6. How has billboard jamming been reborn in times of Internet and other forms of advertising?

7. What is culture jamming and what does it do for society?

8. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

9. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

10. What might an American manager of a foreign factory be able to enjoy in this factory zone?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

Essay Topic 2

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 3

American corporations are now buying items made elsewhere and creating a brand to make them more exciting to sell.

Part 1: What do you think about the idea of products being made in other countries?

Part 2: How do you think the American people suffer from not having products made in the United States?

Part 3: Why do you think businesses want to have production done overseas instead of in the country?

(see the answer keys)

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