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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

2. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

3. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.

4. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.

5. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.

Short Essay Questions

1. What is the overall concept behind corporate and culture jamming?

2. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

3. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

4. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

5. What does Klein say is the new corporate philosophy since the introduction of branding?

6. What might an American manager of a foreign factory be able to enjoy in this factory zone?

7. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

8. How does the health care industry begin to incorporate the idea of impermanent workers?

9. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

10. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

Essay Topic 2

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

Essay Topic 3

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

(see the answer keys)

This section contains 692 words (approx. 3 pages at 300 words per page) View a FREE sample