No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.

2. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.

3. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

4. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

5. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

Short Essay Questions

1. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

2. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

3. What were some of the activities that the RTF group would do in order to reclaim public space?

4. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

5. What might an American manager of a foreign factory be able to enjoy in this factory zone?

6. Why are the factories themselves walled off from the rest of the world and the general population of the area?

7. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

8. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

9. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

10. What is the overall concept behind corporate and culture jamming?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

American corporations are now buying items made elsewhere and creating a brand to make them more exciting to sell.

Part 1: What do you think about the idea of products being made in other countries?

Part 2: How do you think the American people suffer from not having products made in the United States?

Part 3: Why do you think businesses want to have production done overseas instead of in the country?

Essay Topic 2

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

Essay Topic 3

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

(see the answer keys)

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