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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Sponsorship.
(b) Fundraising.
(c) Commercials.
(d) Logos.

2. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Commercials.
(b) Books.
(c) Movies.
(d) Billboards.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Books.
(b) Machines.
(c) Computers.
(d) Inventions.

4. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Infomercials.
(c) Commercials.
(d) Arguments.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Urban.
(b) Hip hop.
(c) Jazz.
(d) Prep.

Short Answer Questions

1. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

3. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.

(see the answer key)

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