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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Time zones.
(b) Groups.
(c) Countries.
(d) Cable channels.

2. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Businesses.
(b) Schools.
(c) Factories.
(d) Government.

3. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Fundraising.
(b) Sponsorship.
(c) Commercials.
(d) Logos.

4. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) ESPN.
(b) CBS.
(c) TNT.
(d) ABC.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Truth.
(b) Greed.
(c) Pride.
(d) Honor.

Short Answer Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

(see the answer key)

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