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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Quality.
(b) Change.
(c) Social issue.
(d) Price.

2. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Factories.
(b) Names.
(c) Entities.
(d) Companies.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Products.
(c) Shops.
(d) Advertisements.

4. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Logos.
(b) Fundraising.
(c) Commercials.
(d) Sponsorship.

5. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Companies.
(b) Books.
(c) Invoices.
(d) Machines.

Short Answer Questions

1. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

2. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

3. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.

(see the answer key)

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