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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Logos.
(c) Tags.
(d) Colors.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Profits.
(b) Stealth.
(c) Truths.
(d) Consciousness.

3. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Ads.
(b) Sites.
(c) Books.
(d) Articles.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Engaged.
(b) Profitable.
(c) Annoyed.
(d) Interested.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Cable channels.
(b) Countries.
(c) Time zones.
(d) Groups.

Short Answer Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.

5. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

(see the answer key)

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