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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Companies.
(c) Factories.
(d) Names.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Free agents.
(b) New agents.
(c) Change agents.
(d) Teen agents.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Businesses.
(b) Government.
(c) Schools.
(d) Factories.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Time zones.
(b) Groups.
(c) Cable channels.
(d) Countries.

5. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Employees.
(b) Corporations.
(c) Waistlines.
(d) Products.

Short Answer Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

2. "Branding in its truest and most advanced incarnations is about corporate _______________."

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

4. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

5. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

(see the answer key)

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