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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Schools.
(b) Corporations.
(c) Soda companies.
(d) Governments.

2. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Companies.
(c) Names.
(d) Factories.

3. ___________ is about hawking a product, according to some in the industry.
(a) Advertising.
(b) Selling.
(c) Profiting.
(d) Commercializing.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Message.
(b) Melody.
(c) Activism.
(d) Celebrity.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Belligerence.
(b) Organization.
(c) Transcendence.
(d) Understanding.

Short Answer Questions

1. What did kids buy when the real version of a product was too expensive or too out of reach?

2. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

4. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

(see the answer key)

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