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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Ads.
(b) Sites.
(c) Articles.
(d) Books.

2. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Government.
(b) Schools.
(c) Businesses.
(d) Factories.

3. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Handmade products.
(b) Generics.
(c) Hot products.
(d) Knock offs.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Books.
(d) Classes.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Stalkers.
(b) Beans.
(c) Hunters.
(d) Folks.

Short Answer Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."

4. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

5. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

(see the answer key)

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