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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Employees.
(b) Waistlines.
(c) Corporations.
(d) Products.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Deadlines.
(b) Shipping costs.
(c) Sales goals.
(d) Invoices.

3. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Puma.
(b) Adidas.
(c) Reebok.
(d) Nike.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Popular.
(b) Old.
(c) Genetic.
(d) Generic.

5. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Hilfiger.
(b) Apple.
(c) Reebok.
(d) Dell.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. What did kids buy when the real version of a product was too expensive or too out of reach?

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

(see the answer key)

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