View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Corporations.
(b) Soda companies.
(c) Schools.
(d) Governments.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Profits.
(b) Consciousness.
(c) Truths.
(d) Stealth.

3. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Board of directors.
(b) Competition.
(c) Funding.
(d) Logo.

4. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) CBS.
(b) ESPN.
(c) ABC.
(d) TNT.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Generic.
(c) Genetic.
(d) Popular.

Short Answer Questions

1. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

2. "Branding in its truest and most advanced incarnations is about corporate _______________."

3. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

4. ___________ is about hawking a product, according to some in the industry.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

(see the answer key)

This section contains 239 words (approx. 1 page at 300 words per page) View a FREE sample