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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Brand.
(b) Workers.
(c) Products.
(d) Benevolence.

2. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Government.
(b) Businesses.
(c) Schools.
(d) Factories.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Computers.
(b) Machines.
(c) Inventions.
(d) Books.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) New styles.
(c) Fake markets.
(d) Superbrands.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Arguments.
(c) Infomercials.
(d) Sandwich boards.

Short Answer Questions

1. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. Large corporations give money to movie makers in order to get their products prominently featured in __________.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

(see the answer key)

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