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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Competition.
(b) Board of directors.
(c) Funding.
(d) Logo.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.
(a) Suffer.
(b) Grow.
(c) Become more popular.
(d) Be less unique.

3. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) CEOs.
(b) Customers.
(c) Line workers.
(d) Production workers.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Books.
(b) Machines.
(c) Companies.
(d) Invoices.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) The Gap.
(c) Microsoft.
(d) Apple.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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