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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Inventions.
(b) Computers.
(c) Machines.
(d) Books.

2. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Jazz.
(c) Urban.
(d) Prep.

3. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Rural.
(b) Poor.
(c) Middle class.
(d) Upper class.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Superbrands.
(b) Fake markets.
(c) New styles.
(d) New brands.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Products.
(b) Shops.
(c) Free samples.
(d) Advertisements.

Short Answer Questions

1. Large corporations give money to movie makers in order to get their products prominently featured in __________.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

4. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

(see the answer key)

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