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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Knock offs.
(b) Hot products.
(c) Generics.
(d) Handmade products.

2. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Board of directors.
(b) Competition.
(c) Logo.
(d) Funding.

3. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Older folks.
(b) Baby boomers.
(c) Teenagers.
(d) Young adults.

4. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Profits.
(b) Consciousness.
(c) Stealth.
(d) Truths.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Arguments.
(c) Sandwich boards.
(d) Infomercials.

Short Answer Questions

1. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

2. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

3. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

4. The goal of branding was to establish a/an _____________ connection between the customer and the product.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

(see the answer key)

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