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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Messages.
(b) Colors.
(c) Toys.
(d) Advertisements.

2. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Loyal.
(b) Electric.
(c) Money.
(d) Emotional.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) Superbrands.
(c) New styles.
(d) Fake markets.

4. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Logos.
(b) Commercials.
(c) Fundraising.
(d) Sponsorship.

5. ___________ is about hawking a product, according to some in the industry.
(a) Selling.
(b) Profiting.
(c) Commercializing.
(d) Advertising.

Short Answer Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

2. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

5. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

(see the answer key)

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