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Naomi Klein

This person is a native-born Canadian, who, upon graduation from college, took up residence in the old garment district of Toronto, living in a renovated factory, now converted into retail establishments and apartments.

Hip Hop Generation

Born in the 1990s, this cultural group ushered in an era of focus on the music, dress, and style of teens in disadvantaged neighborhoods in American metropolitan areas.

Phil Knight

This person is the CEO of Nike, a multinational corporation which markets athletic clothing and shoes to teens and adults throughout the world.

Theodore Levitt

This person is a Harvard Business School professor who first coined the term globalization in reference to huge, multinational American corporations.

Rodriguez de Gerada

Considered the father of culture jamming, this person began by defacing billboards in poor neighborhoods, specifically those advertising cigarettes and alcohol. In hijacking the billboards, he changes the original message, to...

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