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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) New Zealand.
(c) Mexico.
(d) Germany.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Products.
(c) Waistlines.
(d) Employees.

3. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Truthful.
(b) Porfitable.
(c) Clear.
(d) Competitive.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Barbie.
(b) Army guys.
(c) Computers.
(d) Board games.

5. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Older folks.
(b) Teenagers.
(c) Baby boomers.
(d) Young adults.

Short Answer Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

2. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

3. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

4. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

Short Essay Questions

1. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

2. As an example, what did the brand name Nike seem to mean to those who bought their products?

3. How does Barnes and Noble create the concept of a branded store for consumers?

4. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

5. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

6. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

7. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

8. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

9. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

10. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

(see the answer keys)

This section contains 626 words (approx. 3 pages at 300 words per page) View a FREE sample