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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Toys.
(c) Colors.
(d) Messages.

2. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Television stations.
(b) Newspapers.
(c) Book publishers.
(d) Radio stations.

3. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) Gap.
(b) Meijer.
(c) K-Mart.
(d) Wal Mart.

4. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Money.
(c) Draws.
(d) Free samples.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Infomercials.
(b) Sandwich boards.
(c) Commercials.
(d) Arguments.

Short Answer Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

2. Identifying the segments of society which would be the most ____________ was the next level of branding.

3. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."

Short Essay Questions

1. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

2. What are some of the ways in which entire buildings can be used to help with branding campaigns?

3. What are the factors which serve to restrict the choice of consumers in the market?

4. What became commonplace in the public school systems as a result of the appeal of branding concepts?

5. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

6. How have some corporations consumed public space as well, according to Klein in this book?

7. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

8. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

9. What is the reason why most corporations for most of the Twentieth century were growing in size?

10. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

(see the answer keys)

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