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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Parents.
(b) Grandparents.
(c) Children.
(d) Leaders.

2. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Computers.
(b) Board games.
(c) Barbie.
(d) Army guys.

3. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
(b) Professional.
(c) Marketing.
(d) Trained.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Toys.
(b) Colors.
(c) Advertisements.
(d) Messages.

5. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Products.
(b) Employees.
(c) Waistlines.
(d) Corporations.

Short Answer Questions

1. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

3. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

4. The goal of branding was to establish a/an _____________ connection between the customer and the product.

5. What did kids buy when the real version of a product was too expensive or too out of reach?

Short Essay Questions

1. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

2. As an example, what did the brand name Nike seem to mean to those who bought their products?

3. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

4. How was brand expansion fostered further by governments at all levels?

5. What became commonplace in the public school systems as a result of the appeal of branding concepts?

6. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

7. How have some corporations consumed public space as well, according to Klein in this book?

8. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

9. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

10. What had to happen in businesses when they realized that traditional advertising was not enough?

(see the answer keys)

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