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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Mexico.
(b) Canada.
(c) Germany.
(d) New Zealand.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Quality.
(b) Price.
(c) Change.
(d) Social issue.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Tree.
(b) Forest.
(c) Money.
(d) Nature.

4. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Trust.
(b) Schedule.
(c) Product.
(d) Mythology.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Genetic.
(b) Popular.
(c) Generic.
(d) Old.

Short Answer Questions

1. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

3. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

4. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

5. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

Short Essay Questions

1. How have some corporations consumed public space as well, according to Klein in this book?

2. What are some of the ways in which entire buildings can be used to help with branding campaigns?

3. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

4. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

5. How does Barnes and Noble create the concept of a branded store for consumers?

6. What became commonplace in the public school systems as a result of the appeal of branding concepts?

7. What are some political ramifications of sponsorships in the eye of the public?

8. What are the factors which serve to restrict the choice of consumers in the market?

9. What are large corporations doing in the context of films in order to advertise their products?

10. Give an example of what co-branding might look like for a corporation or a business.

(see the answer keys)

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