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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Commercials.
(b) Books.
(c) Movies.
(d) Billboards.

2. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1992.
(b) 1985.
(c) 1999.
(d) 1991.

3. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Play.
(b) Movie.
(c) Book.
(d) Birthday.

4. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Camps.
(b) Words.
(c) Movies.
(d) Mergers.

5. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Tree.
(b) Money.
(c) Nature.
(d) Forest.

Short Answer Questions

1. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

3. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

5. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

Short Essay Questions

1. What are large corporations doing in the context of films in order to advertise their products?

2. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

3. How does Barnes and Noble create the concept of a branded store for consumers?

4. What had to happen in businesses when they realized that traditional advertising was not enough?

5. What are some of the ways in which entire buildings can be used to help with branding campaigns?

6. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

7. What are some political ramifications of sponsorships in the eye of the public?

8. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

9. Why have financially strapped cities turned to partnering with corporations?

10. How was brand expansion fostered further by governments at all levels?

(see the answer keys)

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