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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Pete Jackson.
(b) Steven Spielberg.
(c) Joseph Campbell.
(d) George Lucas.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Draws.
(b) Free samples.
(c) Money.
(d) Choices.

3. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Marketing.
(b) Professional.
(c) Trained.
(d) New age.

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Family.
(b) Lifestyle.
(c) Shopping.
(d) Automatic.

5. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Sponsorship.
(b) Logos.
(c) Fundraising.
(d) Commercials.

Short Answer Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

2. Large corporations give money to movie makers in order to get their products prominently featured in __________.

3. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

Short Essay Questions

1. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

2. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

3. Give an example of what co-branding might look like for a corporation or a business.

4. As an example, what did the brand name Nike seem to mean to those who bought their products?

5. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

6. What are some of the ways in which entire buildings can be used to help with branding campaigns?

7. What became commonplace in the public school systems as a result of the appeal of branding concepts?

8. What did companies do in response to the consumers' needs for improvements in their lives?

9. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

10. How does Barnes and Noble create the concept of a branded store for consumers?

(see the answer keys)

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