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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Market.
(b) Link.
(c) Sell.
(d) Bundle.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Products.
(c) Waistlines.
(d) Employees.

3. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Stock sales.
(b) Shutdowns.
(c) Mergers.
(d) Loans.

4. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Teen agents.
(b) Change agents.
(c) Free agents.
(d) New agents.

5. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Middle class.
(b) Upper class.
(c) Poor.
(d) Rural.

Short Answer Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

Short Essay Questions

1. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

2. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

3. What are some of the ways in which entire buildings can be used to help with branding campaigns?

4. What did companies do in response to the consumers' needs for improvements in their lives?

5. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

6. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

7. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

8. Give an example of what co-branding might look like for a corporation or a business.

9. Why have financially strapped cities turned to partnering with corporations?

10. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

(see the answer keys)

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