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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Magazines.
(b) Books.
(c) Records.
(d) CDs.

2. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1992.
(b) 1999.
(c) 1985.
(d) 1991.

3. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Status.
(b) Money.
(c) Brand.
(d) Shopping.

4. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Speech.
(b) Passion.
(c) Consumerism.
(d) Music.

5. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Name.
(b) Brand.
(c) Price.
(d) Choice.

Short Answer Questions

1. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

2. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

3. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

4. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.

Short Essay Questions

1. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

2. What are some of the ways in which entire buildings can be used to help with branding campaigns?

3. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

4. What are large corporations doing in the context of films in order to advertise their products?

5. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

6. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

7. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

8. What did companies do in response to the consumers' needs for improvements in their lives?

9. Why have financially strapped cities turned to partnering with corporations?

10. What are some political ramifications of sponsorships in the eye of the public?

(see the answer keys)

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