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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Invoices.
(b) Companies.
(c) Books.
(d) Machines.

2. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Gap.
(c) Meijer.
(d) Wal Mart.

3. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Draws.
(c) Free samples.
(d) Money.

4. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Family.
(b) Profitable.
(c) Trendy.
(d) Effective.

5. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Books.
(b) Articles.
(c) Ads.
(d) Sites.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

4. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

5. What did kids buy when the real version of a product was too expensive or too out of reach?

Short Essay Questions

1. Give an example of what co-branding might look like for a corporation or a business.

2. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

3. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

4. What are the factors which serve to restrict the choice of consumers in the market?

5. What became commonplace in the public school systems as a result of the appeal of branding concepts?

6. What had to happen in businesses when they realized that traditional advertising was not enough?

7. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

8. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

9. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

10. What are some political ramifications of sponsorships in the eye of the public?

(see the answer keys)

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