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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Urban.
(b) Hip hop.
(c) Prep.
(d) Jazz.

2. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Profitable.
(b) Effective.
(c) Trendy.
(d) Family.

3. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Names.
(b) Factories.
(c) Companies.
(d) Entities.

4. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Reagan.
(b) Bush.
(c) Eisenhower.
(d) Nixon.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Borders.
(b) Teachers.
(c) Barnes and Noble.
(d) Walden.

Short Answer Questions

1. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

2. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

3. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

4. ___________ is described as the active elimination and suppression of material.

5. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

Short Essay Questions

1. What are large corporations doing in the context of films in order to advertise their products?

2. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

3. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

4. What are the factors which serve to restrict the choice of consumers in the market?

5. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

6. How have some corporations consumed public space as well, according to Klein in this book?

7. What are some political ramifications of sponsorships in the eye of the public?

8. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

9. What can no media venue exist without, according to Klein's findings in this particular book?

10. What is the reason why most corporations for most of the Twentieth century were growing in size?

(see the answer keys)

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