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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Family.
(b) Lifestyle.
(c) Automatic.
(d) Shopping.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Classes.
(d) Books.

3. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Gap.
(c) Meijer.
(d) Wal Mart.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Companies.
(b) Books.
(c) Invoices.
(d) Machines.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Infomercials.
(c) Arguments.
(d) Sandwich boards.

Short Answer Questions

1. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

2. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

3. The goal of branding was to establish a/an _____________ connection between the customer and the product.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

Short Essay Questions

1. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

2. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

3. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

4. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

5. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

6. What had to happen in businesses when they realized that traditional advertising was not enough?

7. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

8. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

9. Why have financially strapped cities turned to partnering with corporations?

10. What are some political ramifications of sponsorships in the eye of the public?

(see the answer keys)

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