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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.
(a) Competition.
(b) Savings.
(c) Diversity.
(d) Peace.

2. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TLC.
(b) Nature.
(c) Discovery.
(d) TNT.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Books.
(b) Movies.
(c) Billboards.
(d) Commercials.

4. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.
(a) Peace.
(b) Brandlessness.
(c) Family.
(d) Commercialism.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Schools.
(b) Government.
(c) Factories.
(d) Businesses.

Short Answer Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

2. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

3. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

4. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

5. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

Short Essay Questions

1. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

2. Give an example of what co-branding might look like for a corporation or a business.

3. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

4. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

5. What are some of the ways in which entire buildings can be used to help with branding campaigns?

6. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

7. What are some political ramifications of sponsorships in the eye of the public?

8. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

9. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

10. What can no media venue exist without, according to Klein's findings in this particular book?

(see the answer keys)

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