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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) Mexico.
(c) Germany.
(d) New Zealand.

2. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Rural.
(b) Middle class.
(c) Poor.
(d) Upper class.

3. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Companies.
(b) Factories.
(c) Names.
(d) Entities.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Colors.
(c) Toys.
(d) Messages.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Space.
(b) Tradition.
(c) Identity.
(d) Truth.

Short Answer Questions

1. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

2. When was the first Disney store created in order to begin the idea of a brand experience?

3. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

4. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

5. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

Short Essay Questions

1. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

2. What can no media venue exist without, according to Klein's findings in this particular book?

3. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

4. What are some political ramifications of sponsorships in the eye of the public?

5. What are some of the ways in which entire buildings can be used to help with branding campaigns?

6. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

7. What became commonplace in the public school systems as a result of the appeal of branding concepts?

8. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

9. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

10. Give an example of what co-branding might look like for a corporation or a business.

(see the answer keys)

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