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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Older folks.
(c) Teenagers.
(d) Young adults.

2. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Melody.
(b) Activism.
(c) Message.
(d) Celebrity.

3. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Invoices.
(b) Books.
(c) Machines.
(d) Companies.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Genetic.
(c) Generic.
(d) Popular.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Mythology.
(b) Schedule.
(c) Product.
(d) Trust.

Short Answer Questions

1. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

2. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

3. ___________ is described as the active elimination and suppression of material.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

5. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

Short Essay Questions

1. What are some of the ways in which entire buildings can be used to help with branding campaigns?

2. How was brand expansion fostered further by governments at all levels?

3. How have some corporations consumed public space as well, according to Klein in this book?

4. What are the factors which serve to restrict the choice of consumers in the market?

5. Why have financially strapped cities turned to partnering with corporations?

6. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

7. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

8. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

9. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

10. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

(see the answer keys)

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