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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Apple.
(b) IBM.
(c) The Gap.
(d) Microsoft.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Schedule.
(b) Mythology.
(c) Product.
(d) Trust.

3. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Benevolence.
(b) Brand.
(c) Products.
(d) Workers.

4. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.
(a) Suffer.
(b) Become more popular.
(c) Be less unique.
(d) Grow.

5. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Colors.
(b) Messages.
(c) Advertisements.
(d) Toys.

Short Answer Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

5. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

Short Essay Questions

1. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

2. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

3. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

4. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

5. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

6. Give an example of what co-branding might look like for a corporation or a business.

7. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

8. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

9. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

10. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

(see the answer keys)

This section contains 626 words (approx. 3 pages at 300 words per page) View a FREE sample