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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
(b) Marketing.
(c) Professional.
(d) Trained.

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Tags.
(b) Colors.
(c) Logos.
(d) Markers.

3. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Birthday.
(b) Book.
(c) Movie.
(d) Play.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Classes.
(d) Books.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Celebration.
(b) Mark up.
(c) Party.
(d) Loss.

Short Answer Questions

1. Many more people were buying __________ brands in order to save money during tighter times in the market.

2. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

4. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

(see the answer key)

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