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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Identifying.
(b) Offending.
(c) Destroying.
(d) Mentioning.

2. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Emotional.
(b) Electric.
(c) Money.
(d) Loyal.

3. ___________ is described as the active elimination and suppression of material.
(a) Censorship.
(b) Monopoly.
(c) Denial.
(d) Anti-trust.

4. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Status.
(b) Shopping.
(c) Brand.
(d) Money.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Party.
(b) Loss.
(c) Mark up.
(d) Celebration.

Short Answer Questions

1. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

2. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."

4. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

5. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

(see the answer key)

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