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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) Germany.
(c) Mexico.
(d) New Zealand.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Product.
(b) Schedule.
(c) Trust.
(d) Mythology.

3. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Nature.
(b) TLC.
(c) Discovery.
(d) TNT.

4. ___________ is about hawking a product, according to some in the industry.
(a) Profiting.
(b) Advertising.
(c) Commercializing.
(d) Selling.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Change agents.
(b) Free agents.
(c) Teen agents.
(d) New agents.

Short Answer Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

3. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

4. The goal of branding was to establish a/an _____________ connection between the customer and the product.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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