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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Gap.
(c) Wal Mart.
(d) Meijer.

2. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Retro.
(b) New.
(c) Shiny.
(d) Heavy.

3. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Reality.
(b) TV.
(c) Books.
(d) Disney.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Roamers.
(b) Hunters.
(c) Snitches.
(d) Stalkers.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) New styles.
(c) Fake markets.
(d) Superbrands.

Short Answer Questions

1. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

3. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

4. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

5. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

(see the answer key)

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