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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Telephone poles.
(b) Buses.
(c) Sidewalks.
(d) Books.

2. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Reebok.
(b) Nike.
(c) Adidas.
(d) Puma.

3. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Upper class.
(b) Middle class.
(c) Rural.
(d) Poor.

4. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Reputation.
(b) Customers.
(c) Bottom line.
(d) Attitude.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Engaged.
(b) Interested.
(c) Profitable.
(d) Annoyed.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

3. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

5. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

(see the answer key)

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