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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Professional.
(b) New age.
(c) Trained.
(d) Marketing.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Change agents.
(b) Teen agents.
(c) New agents.
(d) Free agents.

3. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Discovery.
(b) TLC.
(c) TNT.
(d) Nature.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Roamers.
(b) Snitches.
(c) Stalkers.
(d) Hunters.

5. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Retailer.
(b) Advertising.
(c) Prices.
(d) Brands.

Short Answer Questions

1. Identifying the segments of society which would be the most ____________ was the next level of branding.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

3. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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