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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Mom and pop.
(b) Indie.
(c) Distribution.
(d) Shopping.

2. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Offending.
(b) Destroying.
(c) Mentioning.
(d) Identifying.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Germany.
(c) Canada.
(d) Mexico.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Board games.
(b) Computers.
(c) Barbie.
(d) Army guys.

5. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) CNN.
(b) Turner Network.
(c) Home Box Office.
(d) Viacom.

Short Answer Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

2. ___________ is about hawking a product, according to some in the industry.

3. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

4. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

5. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

(see the answer key)

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