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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Money.
(b) Status.
(c) Shopping.
(d) Brand.

2. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Commercials.
(c) Arguments.
(d) Infomercials.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Money.
(b) Nature.
(c) Tree.
(d) Forest.

4. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1992.
(b) 1985.
(c) 1991.
(d) 1999.

5. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Software.
(b) Stores.
(c) Books.
(d) Movies.

Short Answer Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

2. Identifying the segments of society which would be the most ____________ was the next level of branding.

3. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

4. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

(see the answer key)

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