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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
(b) Professional.
(c) Trained.
(d) Marketing.

2. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Link.
(b) Market.
(c) Bundle.
(d) Sell.

3. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Nixon.
(b) Eisenhower.
(c) Bush.
(d) Reagan.

4. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Birthday.
(b) Book.
(c) Movie.
(d) Play.

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Radio stations.
(b) Newspapers.
(c) Television stations.
(d) Book publishers.

Short Answer Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

2. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

3. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

5. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

(see the answer key)

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