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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Products.
(c) Corporations.
(d) Employees.

2. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Books.
(b) Magazines.
(c) CDs.
(d) Records.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) Fake markets.
(c) Superbrands.
(d) New brands.

4. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) CEOs.
(c) Customers.
(d) Line workers.

5. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Nike.
(b) Puma.
(c) Reebok.
(d) Adidas.

Short Answer Questions

1. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

4. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

5. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

(see the answer key)

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