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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Parents.
(b) Leaders.
(c) Children.
(d) Grandparents.

2. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Toys.
(b) Colors.
(c) Advertisements.
(d) Messages.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) New styles.
(c) Superbrands.
(d) Fake markets.

4. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Movie.
(b) Play.
(c) Book.
(d) Birthday.

5. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1991.
(b) 1985.
(c) 1999.
(d) 1992.

Short Answer Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

2. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

3. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

4. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

5. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

(see the answer key)

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