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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TLC.
(b) Nature.
(c) TNT.
(d) Discovery.

2. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Names.
(b) Entities.
(c) Companies.
(d) Factories.

3. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Leaders.
(b) Children.
(c) Grandparents.
(d) Parents.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Board games.
(b) Computers.
(c) Army guys.
(d) Barbie.

5. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Germany.
(b) Canada.
(c) Mexico.
(d) New Zealand.

Short Answer Questions

1. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

4. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

(see the answer key)

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