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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Factories.
(b) Sweatshops.
(c) Trusts.
(d) Corporations.

2. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Honor.
(b) Truth.
(c) Greed.
(d) Pride.

3. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Soda companies.
(b) Corporations.
(c) Governments.
(d) Schools.

4. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Hidden.
(b) Shown.
(c) Ignored.
(d) Killed.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) Superbrands.
(c) Fake markets.
(d) New brands.

Short Answer Questions

1. When was the first Disney store created in order to begin the idea of a brand experience?

2. ___________ is about hawking a product, according to some in the industry.

3. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?

5. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

(see the answer key)

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