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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Mergers.
(b) Words.
(c) Camps.
(d) Movies.

2. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Factories.
(b) Companies.
(c) Entities.
(d) Names.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) Mexico.
(c) New Zealand.
(d) Germany.

4. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Software.
(c) Stores.
(d) Books.

5. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Infiltrating.
(b) Clustering.
(c) Grouping.
(d) Bombing.

Short Answer Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

2. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

4. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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