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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Snitches.
(b) Stalkers.
(c) Hunters.
(d) Roamers.

2. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Sale.
(b) Cup.
(c) Coffee shop.
(d) Cookie.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Books.
(d) Classes.

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Germany.
(b) Canada.
(c) Mexico.
(d) New Zealand.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Loss.
(b) Celebration.
(c) Party.
(d) Mark up.

Short Answer Questions

1. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.

2. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

4. ___________ is about hawking a product, according to some in the industry.

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

(see the answer key)

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