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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Viacom.
(b) Turner Network.
(c) CNN.
(d) Home Box Office.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Mergers.
(b) Shutdowns.
(c) Stock sales.
(d) Loans.

3. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Countries.
(b) Time zones.
(c) Groups.
(d) Cable channels.

4. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Honor.
(b) Greed.
(c) Pride.
(d) Truth.

5. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Teenagers.
(b) Young adults.
(c) Baby boomers.
(d) Older folks.

Short Answer Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.

2. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

5. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

(see the answer key)

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