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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Time zones.
(b) Groups.
(c) Cable channels.
(d) Countries.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Software.
(b) Movies.
(c) Books.
(d) Stores.

3. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) TNT.
(b) CBS.
(c) ABC.
(d) NBC.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Trends.
(b) Classes.
(c) Books.
(d) Brands.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Tradition.
(b) Identity.
(c) Space.
(d) Truth.

Short Answer Questions

1. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

3. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

(see the answer key)

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