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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Prep.
(c) Jazz.
(d) Urban.

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Colors.
(c) Tags.
(d) Logos.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New brands.
(b) Superbrands.
(c) Fake markets.
(d) New styles.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Nature.
(b) TNT.
(c) TLC.
(d) Discovery.

5. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Speech.
(b) Consumerism.
(c) Music.
(d) Passion.

Short Answer Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

2. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

3. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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