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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Market.
(b) Sell.
(c) Bundle.
(d) Link.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) TNT.
(b) ESPN.
(c) CBS.
(d) ABC.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) New brands.
(c) Superbrands.
(d) Fake markets.

4. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) The Internet.
(b) Malls.
(c) Superstores.
(d) Price cutting.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Shopping.
(b) Mom and pop.
(c) Distribution.
(d) Indie.

Short Answer Questions

1. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

(see the answer key)

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