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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) CBS.
(b) ABC.
(c) TNT.
(d) NBC.

2. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Loyal.
(b) Money.
(c) Emotional.
(d) Electric.

3. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Change agents.
(c) Teen agents.
(d) Free agents.

4. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Clear.
(b) Competitive.
(c) Porfitable.
(d) Truthful.

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Mickey and Minnie.
(b) Mouseville.
(c) Joyness.
(d) Celebration.

Short Answer Questions

1. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

2. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

5. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

(see the answer key)

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