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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Poor.
(b) Upper class.
(c) Rural.
(d) Middle class.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Genetic.
(c) Generic.
(d) Popular.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Canada.
(c) Mexico.
(d) Germany.

4. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) CBS.
(b) NBC.
(c) ABC.
(d) TNT.

5. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Publishers.
(b) Cable channels.
(c) Corporations.
(d) Movie stations.

Short Answer Questions

1. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

2. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

3. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

(see the answer key)

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