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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Infomercials.
(c) Sandwich boards.
(d) Arguments.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Profits.
(b) Stealth.
(c) Truths.
(d) Consciousness.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Factories.
(b) Businesses.
(c) Government.
(d) Schools.

4. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) ESPN.
(b) TNT.
(c) CBS.
(d) ABC.

5. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Infiltrating.
(b) Clustering.
(c) Grouping.
(d) Bombing.

Short Answer Questions

1. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

3. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

4. "Branding in its truest and most advanced incarnations is about corporate _______________."

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

(see the answer key)

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