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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Sell.
(b) Bundle.
(c) Market.
(d) Link.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Free samples.
(c) Draws.
(d) Money.

3. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Shoes.
(b) Race.
(c) Run.
(d) Roots.

4. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Money.
(c) Tree.
(d) Forest.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Shops.
(c) Advertisements.
(d) Products.

Short Answer Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

2. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

3. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

4. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

5. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

(see the answer key)

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