View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Company.
(b) Loop.
(c) Prison.
(d) Name.

2. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Book.
(b) Play.
(c) Birthday.
(d) Movie.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Understanding.
(b) Organization.
(c) Belligerence.
(d) Transcendence.

4. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Trendy.
(b) Effective.
(c) Profitable.
(d) Family.

5. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Automatic.
(b) Family.
(c) Shopping.
(d) Lifestyle.

Short Answer Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

4. Markets that respond to the tyranny of size have always had a tendency toward __________.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

(see the answer key)

This section contains 223 words (approx. 1 page at 300 words per page) View a FREE sample