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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Books.
(c) Stores.
(d) Software.

2. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Pushy.
(c) Fake.
(d) Permanent.

3. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Infiltrating.
(b) Grouping.
(c) Clustering.
(d) Bombing.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Cable channels.
(b) Countries.
(c) Groups.
(d) Time zones.

5. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Sponsorship.
(b) Commercials.
(c) Fundraising.
(d) Logos.

Short Answer Questions

1. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

3. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?

5. ___________ is described as the active elimination and suppression of material.

(see the answer key)

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