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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Germany.
(c) Mexico.
(d) Canada.

2. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) Wal Mart.
(b) Gap.
(c) K-Mart.
(d) Meijer.

3. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Distribution.
(b) Shopping.
(c) Indie.
(d) Mom and pop.

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Lifestyle.
(b) Family.
(c) Shopping.
(d) Automatic.

5. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Store.
(b) Profit.
(c) Destination.
(d) Reality.

Short Answer Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

2. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

4. Many more people were buying __________ brands in order to save money during tighter times in the market.

5. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

(see the answer key)

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