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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Capital funding.
(c) Anti-trust.
(d) Drug.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Genetic.
(b) Generic.
(c) Popular.
(d) Old.

3. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Effective.
(b) Trendy.
(c) Profitable.
(d) Family.

4. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Deadlines.
(b) Sales goals.
(c) Shipping costs.
(d) Invoices.

5. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Schools.
(b) Governments.
(c) Soda companies.
(d) Corporations.

Short Answer Questions

1. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

(see the answer key)

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