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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Waistlines.
(c) Employees.
(d) Products.

2. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Hunters.
(b) Snitches.
(c) Stalkers.
(d) Roamers.

3. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Board of directors.
(b) Funding.
(c) Competition.
(d) Logo.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Interested.
(b) Annoyed.
(c) Engaged.
(d) Profitable.

5. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.
(a) Diversity.
(b) Peace.
(c) Competition.
(d) Savings.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

(see the answer key)

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