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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Profits.
(b) Stealth.
(c) Truths.
(d) Consciousness.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Logos.
(b) Fundraising.
(c) Sponsorship.
(d) Commercials.

3. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.
(a) Family.
(b) Peace.
(c) Brandlessness.
(d) Commercialism.

4. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Run.
(b) Shoes.
(c) Roots.
(d) Race.

5. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Camps.
(b) Movies.
(c) Mergers.
(d) Words.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

3. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

4. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

(see the answer key)

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