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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Grouping.
(b) Bombing.
(c) Clustering.
(d) Infiltrating.

2. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Corporations.
(b) Cable channels.
(c) Movie stations.
(d) Publishers.

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Loop.
(b) Name.
(c) Prison.
(d) Company.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Superbrands.
(b) Fake markets.
(c) New brands.
(d) New styles.

5. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Play.
(b) Book.
(c) Movie.
(d) Birthday.

Short Answer Questions

1. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

3. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

4. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

(see the answer key)

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