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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Television stations.
(b) Newspapers.
(c) Radio stations.
(d) Book publishers.

2. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Marketing.
(b) New age.
(c) Trained.
(d) Professional.

3. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Books.
(b) Sidewalks.
(c) Buses.
(d) Telephone poles.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Tags.
(b) Markers.
(c) Colors.
(d) Logos.

5. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Brand.
(b) Name.
(c) Price.
(d) Choice.

Short Answer Questions

1. Many more people were buying __________ brands in order to save money during tighter times in the market.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

5. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

(see the answer key)

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