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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) American.
(b) Irish.
(c) Indian.
(d) British.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Money.
(b) Brand.
(c) Status.
(d) Shopping.

3. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Interns.
(b) Freelancers.
(c) Executives.
(d) Illegal workers.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Logos.
(c) Tags.
(d) Colors.

5. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Sale.
(b) Cup.
(c) Cookie.
(d) Coffee shop.

Short Answer Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.

2. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

3. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.

4. _________ are made in factories, brands are what consumers buy, according to companies today.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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