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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Clear.
(b) Truthful.
(c) Competitive.
(d) Porfitable.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Killed.
(b) Hidden.
(c) Ignored.
(d) Shown.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Books.
(b) Computers.
(c) Inventions.
(d) Machines.

4. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Mergers.
(b) Words.
(c) Movies.
(d) Camps.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Indie.
(b) Mom and pop.
(c) Shopping.
(d) Distribution.

Short Answer Questions

1. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

3. Those who work at a Starbucks or a Borders are working there until they can __________________.

4. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

(see the answer key)

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