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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Movies.
(b) Camps.
(c) Words.
(d) Mergers.

2. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Loop.
(b) Name.
(c) Company.
(d) Prison.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Prep.
(b) Jazz.
(c) Urban.
(d) Hip hop.

4. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Bush.
(b) Reagan.
(c) Eisenhower.
(d) Nixon.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Interested.
(b) Annoyed.
(c) Profitable.
(d) Engaged.

Short Answer Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

4. Those who work at a Starbucks or a Borders are working there until they can __________________.

5. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

(see the answer key)

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