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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Snitches.
(b) Roamers.
(c) Hunters.
(d) Stalkers.

2. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Slum.
(b) Underground.
(c) Home.
(d) Factory.

3. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Factories.
(c) Companies.
(d) Names.

4. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Old people.
(b) Young people.
(c) Immigrants.
(d) Companies.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Free agents.
(b) Teen agents.
(c) New agents.
(d) Change agents.

Short Answer Questions

1. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

2. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.

3. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

(see the answer key)

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