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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Factory.
(b) Slum.
(c) Home.
(d) Underground.

2. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Competitive.
(b) Truthful.
(c) Porfitable.
(d) Clear.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Products.
(c) Employees.
(d) Corporations.

4. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Middle class.
(b) Rural.
(c) Upper class.
(d) Poor.

5. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Reebok.
(b) Adidas.
(c) Puma.
(d) Nike.

Short Answer Questions

1. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

2. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

3. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

4. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

5. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

(see the answer key)

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