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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Sinks.
(b) Floats.
(c) Sings.
(d) Travels.

2. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Space.
(b) Messages.
(c) Shelving.
(d) Billboards.

3. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Invoices.
(b) Machines.
(c) Books.
(d) Companies.

4. What is the name of one of the largest employers in the United States, at the time this book was written?
(a) Tru Benefits.
(b) Allied Staffing.
(c) Manpower.
(d) Microsoft.

5. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Exploitation.
(b) Penetration.
(c) Protesting.
(d) Ordering.

Short Answer Questions

1. America seems to be moving into an _____________ relative to employment within the borders of the states.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

5. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

(see the answer key)

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