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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) A new benefits avoidance package.
(b) The government.
(c) A staffing agency.
(d) India.

2. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?
(a) Training.
(b) Higher positions.
(c) Success.
(d) Benefits.

3. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.
(a) Brands.
(b) Stores.
(c) Shipping stores.
(d) Factories.

4. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Get done with school.
(b) Be in management.
(c) Find something better.
(d) Afford to move out of their parents' house.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Challenging.
(b) Contracting.
(c) Delegating.
(d) Hiring.

Short Answer Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

3. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

4. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

5. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

(see the answer key)

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