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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) Fake markets.
(c) New brands.
(d) Superbrands.

2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Books.
(b) Buses.
(c) Telephone poles.
(d) Sidewalks.

3. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Celebration.
(b) Party.
(c) Mark up.
(d) Loss.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Sweatshops.
(b) Trusts.
(c) Corporations.
(d) Factories.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Mom and pop.
(b) Indie.
(c) Distribution.
(d) Shopping.

Short Answer Questions

1. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

2. ___________ is described as the active elimination and suppression of material.

3. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

4. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

(see the answer key)

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