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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Middle.
(c) Upper.
(d) Lower.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Machines.
(b) Books.
(c) Computers.
(d) Inventions.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.
(a) Factory zones.
(b) Worker apartments.
(c) Company networks.
(d) Worker slums.

4. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Companies.
(b) Entities.
(c) Names.
(d) Factories.

5. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Mergers.
(b) Bankruptcies.
(c) Changes.
(d) Layoffs.

Short Answer Questions

1. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

2. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

3. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

(see the answer key)

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