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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Market.
(b) Link.
(c) Bundle.
(d) Sell.

2. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Pete Jackson.
(b) Joseph Campbell.
(c) Steven Spielberg.
(d) George Lucas.

3. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Capital funding.
(c) Drug.
(d) Anti-trust.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Commercials.
(b) Militancy.
(c) Democracy.
(d) Activism.

5. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Exploitation.
(b) Ordering.
(c) Penetration.
(d) Protesting.

Short Answer Questions

1. ___________ is described as the active elimination and suppression of material.

2. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

3. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

4. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

(see the answer key)

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