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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Companies.
(b) Factories.
(c) Entities.
(d) Names.

2. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Activism.
(b) Commercials.
(c) Democracy.
(d) Militancy.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Schools.
(b) Government.
(c) Factories.
(d) Businesses.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) The government.
(b) A new benefits avoidance package.
(c) A staffing agency.
(d) India.

5. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Sites.
(b) Articles.
(c) Ads.
(d) Books.

Short Answer Questions

1. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

2. Identifying the segments of society which would be the most ____________ was the next level of branding.

3. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

4. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

(see the answer key)

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