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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Germany.
(b) New Zealand.
(c) Canada.
(d) Mexico.

2. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Bombing.
(b) Grouping.
(c) Clustering.
(d) Infiltrating.

3. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Shopping.
(b) Automatic.
(c) Lifestyle.
(d) Family.

4. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Ring.
(b) Check.
(c) Handshake.
(d) Trophy.

5. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Ads.
(b) Books.
(c) Articles.
(d) Sites.

Short Answer Questions

1. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

2. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

3. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

4. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

5. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

(see the answer key)

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