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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Brand.
(b) Money.
(c) Shopping.
(d) Status.

2. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Capital funding.
(c) Anti-trust.
(d) Drug.

3. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Hot products.
(b) Handmade products.
(c) Knock offs.
(d) Generics.

4. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.
(a) 31.
(b) 100.
(c) 20.
(d) 14.

5. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Environment.
(b) Clothing.
(c) Farming.
(d) Technology.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

4. ____________ now focus on the horrible practices of corporations in third world countries.

5. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

(see the answer key)

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