View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Stores.
(c) Software.
(d) Books.

2. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Ring.
(b) Handshake.
(c) Trophy.
(d) Check.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Upper.
(b) Working.
(c) Lower.
(d) Middle.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Countries.
(b) Groups.
(c) Cable channels.
(d) Time zones.

5. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Misunderstanding.
(b) Peace.
(c) Wasteland.
(d) Impermanence.

Short Answer Questions

1. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

2. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.

3. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.

5. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

(see the answer key)

This section contains 228 words (approx. 1 page at 300 words per page) View a FREE sample