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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

3. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

4. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."

Short Essay Questions

1. What are some political ramifications of sponsorships in the eye of the public?

2. How does Barnes and Noble create the concept of a branded store for consumers?

3. What is the reason why most corporations for most of the Twentieth century were growing in size?

4. What became commonplace in the public school systems as a result of the appeal of branding concepts?

5. As an example, what did the brand name Nike seem to mean to those who bought their products?

6. What are the factors which serve to restrict the choice of consumers in the market?

7. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

8. What are some of the ways in which entire buildings can be used to help with branding campaigns?

9. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

10. Why have financially strapped cities turned to partnering with corporations?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

Essay Topic 2

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 3

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

(see the answer keys)

This section contains 698 words (approx. 3 pages at 300 words per page) View a FREE sample