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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. ___________ is described as the active elimination and suppression of material.

3. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

5. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

Short Essay Questions

1. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

2. What became commonplace in the public school systems as a result of the appeal of branding concepts?

3. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

4. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

5. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

6. What are the factors which serve to restrict the choice of consumers in the market?

7. Why have financially strapped cities turned to partnering with corporations?

8. How does Barnes and Noble create the concept of a branded store for consumers?

9. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

10. How have some corporations consumed public space as well, according to Klein in this book?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 2

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

Essay Topic 3

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

(see the answer keys)

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