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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

3. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

Short Essay Questions

1. What did companies do in response to the consumers' needs for improvements in their lives?

2. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

3. What are the factors which serve to restrict the choice of consumers in the market?

4. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

5. As an example, what did the brand name Nike seem to mean to those who bought their products?

6. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

7. What are large corporations doing in the context of films in order to advertise their products?

8. Give an example of what co-branding might look like for a corporation or a business.

9. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

10. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

It's surprising to some that corporations as a whole are not actually growing as much as they might seem to be. Since they are merging and downsizing, they are simply becoming larger and tighter versions of themselves.

Part 1: How do you feel about the idea of corporate merging?

Part 2: Why do you think companies are interested less in expanding and more in creating larger shares of the market through merges?

Part 3: How do you think the world would change if mergers were not allowed to occur?

Essay Topic 2

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

Essay Topic 3

Many computer companies introduced the idea of bundling, which limits the choices of the customers.

Part 1: What are some of the benefits of bundling when it comes to computer packages?

Part 2: Do you enjoy the concept of bundling or do you want to have more choices when you shop?

Part 3: Does it seem to be cheaper or more expensive to buy products in a bundle? Does this matter to you?

(see the answer keys)

This section contains 730 words (approx. 3 pages at 300 words per page) View a FREE sample