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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

3. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

4. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

5. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

Short Essay Questions

1. What became commonplace in the public school systems as a result of the appeal of branding concepts?

2. What had to happen in businesses when they realized that traditional advertising was not enough?

3. How does Barnes and Noble create the concept of a branded store for consumers?

4. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

5. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

6. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

7. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

8. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

9. How have some corporations consumed public space as well, according to Klein in this book?

10. How was brand expansion fostered further by governments at all levels?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

Essay Topic 2

Companies save money when they don't have to pay benefits to contracted employees.

Part 1: Do you think it's right for companies to not offer benefits to employees?

Part 2: What happens to employee job satisfaction when benefits are not a part of their package?

Part 3: Why do you think companies are so concerned about cutting costs and not as concerned about employee satisfaction?

Essay Topic 3

The idea of globalization is a concept which has been used in the process of branding as well, with the introduction of more cultures into the advertising.

Part 1: What is the appeal of making a brand appear to be more diverse than other brands?

Part 2: Do you think that a diverse brand would be more appealing to you than a less diverse branding concept?

Part 3: How do you think the global teen identity has changed over the years? Is it as important now as it was in the 1990s?

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