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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

2. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

4. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

Short Essay Questions

1. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

2. Why have financially strapped cities turned to partnering with corporations?

3. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

4. What became commonplace in the public school systems as a result of the appeal of branding concepts?

5. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

6. What did companies do in response to the consumers' needs for improvements in their lives?

7. What is the reason why most corporations for most of the Twentieth century were growing in size?

8. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

9. What had to happen in businesses when they realized that traditional advertising was not enough?

10. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 2

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 3

Companies began to realize that consumers were relating more to the reputation than to the item itself.

Part 1: Why do you think consumers relate more to the brand than to the item itself?

Part 2: Do you agree that most consumers are more interested in the brand than in the product?

Part 3: How do you think consumer habits would change if people focused only on the quality of the product or on the price?

(see the answer keys)

This section contains 740 words (approx. 3 pages at 300 words per page) View a FREE sample