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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

3. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

4. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

Short Essay Questions

1. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

2. How have some corporations consumed public space as well, according to Klein in this book?

3. What can no media venue exist without, according to Klein's findings in this particular book?

4. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

5. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

6. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

7. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

8. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

9. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

10. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 2

Companies have chosen to reduce costs in production in order to promote the brands.

Part 1: What happens when production costs are reduced in order to promote a brand?

Part 2: Do you think it's a good idea to reduce production costs in order to sell a better experience?

Part 3: What might happen if the production costs were not reduced in any way?

Essay Topic 3

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

(see the answer keys)

This section contains 692 words (approx. 3 pages at 300 words per page) View a FREE sample