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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. ___________ is about hawking a product, according to some in the industry.

3. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

4. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

5. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

Short Essay Questions

1. How have some corporations consumed public space as well, according to Klein in this book?

2. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

3. How does Barnes and Noble create the concept of a branded store for consumers?

4. What did companies do in response to the consumers' needs for improvements in their lives?

5. What are some political ramifications of sponsorships in the eye of the public?

6. What is the reason why most corporations for most of the Twentieth century were growing in size?

7. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

8. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

9. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

10. What became commonplace in the public school systems as a result of the appeal of branding concepts?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

Essay Topic 2

The concept of culture jamming helps people see just how ridiculous the advertising campaigns can be and what they are actually trying to sell us.

Part 1: Why do you think culture jamming became a new activist strategy?

Part 2: Do you think culture jamming is effective in terms of changing marketing?

Part 3: Would you be less likely to buy a product which had an advertisement changed?

Essay Topic 3

Companies began to realize that consumers were relating more to the reputation than to the item itself.

Part 1: Why do you think consumers relate more to the brand than to the item itself?

Part 2: Do you agree that most consumers are more interested in the brand than in the product?

Part 3: How do you think consumer habits would change if people focused only on the quality of the product or on the price?

(see the answer keys)

This section contains 663 words (approx. 3 pages at 300 words per page) View a FREE sample