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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

2. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

5. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

Short Essay Questions

1. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

2. What are large corporations doing in the context of films in order to advertise their products?

3. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

4. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

5. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

6. What did companies do in response to the consumers' needs for improvements in their lives?

7. What are some political ramifications of sponsorships in the eye of the public?

8. How does Barnes and Noble create the concept of a branded store for consumers?

9. What are the factors which serve to restrict the choice of consumers in the market?

10. How have some corporations consumed public space as well, according to Klein in this book?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

American corporations are now buying items made elsewhere and creating a brand to make them more exciting to sell.

Part 1: What do you think about the idea of products being made in other countries?

Part 2: How do you think the American people suffer from not having products made in the United States?

Part 3: Why do you think businesses want to have production done overseas instead of in the country?

Essay Topic 2

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

Essay Topic 3

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

(see the answer keys)

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