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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

4. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

Short Essay Questions

1. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

2. What had to happen in businesses when they realized that traditional advertising was not enough?

3. How does Barnes and Noble create the concept of a branded store for consumers?

4. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

5. How was brand expansion fostered further by governments at all levels?

6. As an example, what did the brand name Nike seem to mean to those who bought their products?

7. What can no media venue exist without, according to Klein's findings in this particular book?

8. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

9. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

10. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The concept of the branded loop is one in which customers can find themselves feeling trapped.

Part 1: Explain what the concept of the branded loop is, what it means, and how it impacts shopping.

Part 2: Do you think it's fair for companies to have so many opportunities to sell the same items again and again?

Part 3: Why do you think companies always look for ways to resell to customers? Is this necessary?

Essay Topic 2

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

Essay Topic 3

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

(see the answer keys)

This section contains 722 words (approx. 3 pages at 300 words per page) View a FREE sample