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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

3. What did kids buy when the real version of a product was too expensive or too out of reach?

4. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

5. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

Short Essay Questions

1. What had to happen in businesses when they realized that traditional advertising was not enough?

2. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

3. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

4. What are large corporations doing in the context of films in order to advertise their products?

5. What did companies do in response to the consumers' needs for improvements in their lives?

6. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

7. What are some of the ways in which entire buildings can be used to help with branding campaigns?

8. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

9. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

10. What are the factors which serve to restrict the choice of consumers in the market?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

Essay Topic 2

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

Essay Topic 3

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

(see the answer keys)

This section contains 720 words (approx. 3 pages at 300 words per page) View a FREE sample