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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

2. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

3. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

4. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.

5. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

Short Essay Questions

1. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

2. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

3. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

4. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

5. What is the reason why most corporations for most of the Twentieth century were growing in size?

6. Give an example of what co-branding might look like for a corporation or a business.

7. What became commonplace in the public school systems as a result of the appeal of branding concepts?

8. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

9. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

10. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

Essay Topic 2

Over time, the concept of a sweatshop was attacked and many shops now have strict working policies in effect.

Part 1: Why do you think the idea of a sweatshop is still appealing to some companies?

Part 2: Do you think that workers should always be paid fairly for the work they do?

Part 3: How do you think social activism has helped or hindered the concept of sweatshops in the world?

Essay Topic 3

While the consumer market may appear to be filled with choices, this is not necessarily the case.

Part 1: Why is it that consumer choices have actually diminished as companies have grown larger?

Part 2: How do you think the market might change if there were fewer choices available?

Part 3: Do you prefer to have a lot of choices when you shop or fewer choices? Why?

(see the answer keys)

This section contains 727 words (approx. 3 pages at 300 words per page) View a FREE sample