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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

Short Essay Questions

1. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

2. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

3. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

4. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

5. How was brand expansion fostered further by governments at all levels?

6. How have some corporations consumed public space as well, according to Klein in this book?

7. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

8. How does Barnes and Noble create the concept of a branded store for consumers?

9. What became commonplace in the public school systems as a result of the appeal of branding concepts?

10. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

Essay Topic 2

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

Essay Topic 3

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

(see the answer keys)

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