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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

3. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

4. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

Short Essay Questions

1. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

2. How have some corporations consumed public space as well, according to Klein in this book?

3. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

4. What are some of the ways in which entire buildings can be used to help with branding campaigns?

5. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

6. What became commonplace in the public school systems as a result of the appeal of branding concepts?

7. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

8. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

9. How does Barnes and Noble create the concept of a branded store for consumers?

10. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

Essay Topic 2

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

Essay Topic 3

The teenager became the focus of advertising in the early 1990s, as companies began to realize the long term effectiveness of such a campaign.

Part 1: Why do you think the teenager is an important consumer group?

Part 2: Do you think the teenager is an important consumer group today as well? Why or why not?

Part 3: What group is the focus of many marketing campaigns today, in your opinion?

(see the answer keys)

This section contains 710 words (approx. 3 pages at 300 words per page) View a FREE sample