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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

2. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

3. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

5. ___________ is described as the active elimination and suppression of material.

Short Essay Questions

1. What are some political ramifications of sponsorships in the eye of the public?

2. How does Barnes and Noble create the concept of a branded store for consumers?

3. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

4. What are some of the ways in which entire buildings can be used to help with branding campaigns?

5. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

6. As an example, what did the brand name Nike seem to mean to those who bought their products?

7. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

8. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

9. What are large corporations doing in the context of films in order to advertise their products?

10. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Over time, the concept of a sweatshop was attacked and many shops now have strict working policies in effect.

Part 1: Why do you think the idea of a sweatshop is still appealing to some companies?

Part 2: Do you think that workers should always be paid fairly for the work they do?

Part 3: How do you think social activism has helped or hindered the concept of sweatshops in the world?

Essay Topic 2

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

Essay Topic 3

The idea of a brand experience began to be more prevalent in the malls and in other shopping centers.

Part 1: What is meant by the idea of a brand experience?

Part 2: How do you think the brand experience changes the way a customer shops?

Part 3: Why do you think brand experience stores are important to companies? Do you think they should be?

(see the answer keys)

This section contains 695 words (approx. 3 pages at 300 words per page) View a FREE sample