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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

2. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

3. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

4. "Branding in its truest and most advanced incarnations is about corporate _______________."

5. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

Short Essay Questions

1. Why have financially strapped cities turned to partnering with corporations?

2. What did companies do in response to the consumers' needs for improvements in their lives?

3. Give an example of what co-branding might look like for a corporation or a business.

4. What are the factors which serve to restrict the choice of consumers in the market?

5. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

6. What can no media venue exist without, according to Klein's findings in this particular book?

7. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

8. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

9. How was brand expansion fostered further by governments at all levels?

10. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

Essay Topic 2

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 3

American corporations are now buying items made elsewhere and creating a brand to make them more exciting to sell.

Part 1: What do you think about the idea of products being made in other countries?

Part 2: How do you think the American people suffer from not having products made in the United States?

Part 3: Why do you think businesses want to have production done overseas instead of in the country?

(see the answer keys)

This section contains 680 words (approx. 3 pages at 300 words per page) View a FREE sample