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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Rural.
(b) Poor.
(c) Upper class.
(d) Middle class.

2. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Shopping.
(b) Indie.
(c) Distribution.
(d) Mom and pop.

3. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Sale.
(b) Cup.
(c) Coffee shop.
(d) Cookie.

4. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Choice.
(b) Brand.
(c) Price.
(d) Name.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Transcendence.
(b) Organization.
(c) Understanding.
(d) Belligerence.

Short Answer Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

4. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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