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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Colors.
(b) Toys.
(c) Messages.
(d) Advertisements.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Status.
(b) Brand.
(c) Money.
(d) Shopping.

3. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Pushy.
(b) Fake.
(c) Permanent.
(d) Temporary.

4. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Market.
(b) Bundle.
(c) Sell.
(d) Link.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Floats.
(b) Sings.
(c) Sinks.
(d) Travels.

Short Answer Questions

1. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

2. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

4. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

5. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

(see the answer key)

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