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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Anti-trust.
(b) Sponsorship.
(c) Capital funding.
(d) Drug.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Shown.
(b) Killed.
(c) Hidden.
(d) Ignored.

3. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Changes.
(c) Layoffs.
(d) Mergers.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Profit.
(b) Destination.
(c) Reality.
(d) Store.

5. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Draws.
(c) Money.
(d) Free samples.

Short Answer Questions

1. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

4. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

(see the answer key)

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