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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Trust.
(b) Mythology.
(c) Schedule.
(d) Product.

2. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Low prices.
(b) Monopoly.
(c) Illegal activities.
(d) Buyouts.

3. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Home Box Office.
(b) Turner Network.
(c) Viacom.
(d) CNN.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Joyness.
(b) Mickey and Minnie.
(c) Mouseville.
(d) Celebration.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Change agents.
(c) Free agents.
(d) Teen agents.

Short Answer Questions

1. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

2. Large corporations give money to movie makers in order to get their products prominently featured in __________.

3. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

5. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.

(see the answer key)

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