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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.
(a) Brandlessness.
(b) Commercialism.
(c) Family.
(d) Peace.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Fake markets.
(b) New brands.
(c) New styles.
(d) Superbrands.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Jazz.
(b) Hip hop.
(c) Urban.
(d) Prep.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Schools.
(b) Governments.
(c) Corporations.
(d) Soda companies.

5. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Snitches.
(b) Hunters.
(c) Stalkers.
(d) Roamers.

Short Answer Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

2. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

3. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

4. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

(see the answer key)

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