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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Mergers.
(b) Words.
(c) Movies.
(d) Camps.

2. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Drug.
(b) Capital funding.
(c) Anti-trust.
(d) Sponsorship.

3. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Eisenhower.
(b) Bush.
(c) Nixon.
(d) Reagan.

4. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Speech.
(b) Consumerism.
(c) Music.
(d) Passion.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Groups.
(b) Cable channels.
(c) Countries.
(d) Time zones.

Short Answer Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

4. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

(see the answer key)

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