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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Destination.
(b) Store.
(c) Profit.
(d) Reality.

2. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Middle class.
(b) Rural.
(c) Upper class.
(d) Poor.

3. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Retro.
(b) New.
(c) Shiny.
(d) Heavy.

4. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) Line workers.
(c) CEOs.
(d) Customers.

5. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Truthful.
(b) Clear.
(c) Porfitable.
(d) Competitive.

Short Answer Questions

1. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

3. ___________ is described as the active elimination and suppression of material.

4. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

5. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

(see the answer key)

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