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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Line workers.
(b) CEOs.
(c) Production workers.
(d) Customers.

2. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Reality.
(b) Destination.
(c) Store.
(d) Profit.

3. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) The Gap.
(b) Microsoft.
(c) IBM.
(d) Apple.

4. ___________ is about hawking a product, according to some in the industry.
(a) Profiting.
(b) Selling.
(c) Advertising.
(d) Commercializing.

5. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Destroying.
(b) Identifying.
(c) Offending.
(d) Mentioning.

Short Answer Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.

3. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

4. "Branding in its truest and most advanced incarnations is about corporate _______________."

5. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

(see the answer key)

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