View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Names.
(b) Companies.
(c) Entities.
(d) Factories.

2. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Teen agents.
(c) Free agents.
(d) Change agents.

3. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Music.
(b) Consumerism.
(c) Passion.
(d) Speech.

4. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Celebration.
(b) Mark up.
(c) Loss.
(d) Party.

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Meijer.
(c) Wal Mart.
(d) Gap.

Short Answer Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

2. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

3. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

4. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

(see the answer key)

This section contains 266 words (approx. 1 page at 300 words per page) View a FREE sample