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Chapters 1-5

• The new focus of corporations is the marketing of brand names.

• Brand names are synonymous with corporate consciousness.

• Traditional advertising is no longer enough in a world of brand names.

• Companies begin to offer a brand experience with shops.

• Logos help to create a brand awareness for customers.

• Branding was once restricted to billboards.

• Corporations realize they need to be in the schools in order to market to the youth.

• Social issues have been mixed with corporate branding to create popular brands.

Chapters 6-8

• Buyouts and mergers actually restrict the choices a consumer has in the market.

• The ultimate goal of brand-run corporations is synergy.

• The first Disney store was the first branded superstore in 1984.

• The merging of companies creates a market which is not truly free or competitive.

Chapters 9-11

• Products are made in factories.

• Brands are what consumers buy.

• Promoting a brand is an...

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