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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.
(a) Options.
(b) Benefits.
(c) Security.
(d) Flexibility.

2. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Brand.
(b) Money.
(c) Status.
(d) Shopping.

3. ___________ is about hawking a product, according to some in the industry.
(a) Profiting.
(b) Selling.
(c) Commercializing.
(d) Advertising.

4. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.
(a) Capri Candi.
(b) Joe Camel.
(c) Marlboro Man.
(d) Newport smokers.

5. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Production.
(b) Boardroom.
(c) Store.
(d) Advertising.

Short Answer Questions

1. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

2. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

3. Those who work at a Starbucks or a Borders are working there until they can __________________.

4. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

5. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

(see the answer key)

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