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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) A new benefits avoidance package.
(b) India.
(c) The government.
(d) A staffing agency.

2. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.
(a) The United Nations.
(b) Greenpeace.
(c) PETA.
(d) Amnesty International.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Joseph Campbell.
(b) Pete Jackson.
(c) George Lucas.
(d) Steven Spielberg.

4. _________ are made in factories, brands are what consumers buy, according to companies today.
(a) Brands.
(b) Messages.
(c) Junk products.
(d) Products.

5. Branding seems to be a _______ economy, inflating with rapidity, but with hot air more than anything else.
(a) Balloon.
(b) Superficial.
(c) Boss.
(d) Anger.

Short Answer Questions

1. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

2. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

4. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

5. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

(see the answer key)

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