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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) ABC.
(b) TNT.
(c) NBC.
(d) CBS.

2. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Communication.
(b) Resources.
(c) Truth.
(d) Branding.

3. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Soda companies.
(b) Governments.
(c) Schools.
(d) Corporations.

4. ___________ is described as the active elimination and suppression of material.
(a) Anti-trust.
(b) Monopoly.
(c) Denial.
(d) Censorship.

5. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Fake.
(b) Temporary.
(c) Pushy.
(d) Permanent.

Short Answer Questions

1. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

2. The compounds where the factories are based include a number of amenities when __________ management must be there.

3. Having production sent to third world countries meant a __________% markup on some product costs.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

5. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

(see the answer key)

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