View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Product.
(b) Trust.
(c) Schedule.
(d) Mythology.

2. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.
(a) Bangladesh.
(b) China.
(c) Taiwan.
(d) California.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Computers.
(b) Inventions.
(c) Machines.
(d) Books.

4. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Mentioning.
(b) Destroying.
(c) Identifying.
(d) Offending.

5. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Full time managers.
(b) Interns.
(c) Contracted workers.
(d) Temps.

Short Answer Questions

1. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

4. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

5. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.

(see the answer key)

This section contains 235 words (approx. 1 page at 300 words per page) View a FREE sample