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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Media.
(b) Business.
(c) Company.
(d) Truth.

2. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Invoices.
(b) Machines.
(c) Companies.
(d) Books.

3. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Messages.
(c) Colors.
(d) Toys.

4. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Quality.
(b) Advertising.
(c) Origin.
(d) Marked lives.

5. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Protesting.
(b) Whitewashing.
(c) Burning.
(d) Breaking down.

Short Answer Questions

1. Identifying the segments of society which would be the most ____________ was the next level of branding.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.

3. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.

4. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

5. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

(see the answer key)

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