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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. During which period of time was there a successful attack on the practice of advertising?
(a) World War One.
(b) Great Depression.
(c) World War Two.
(d) Vietnam.

2. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Eisenhower.
(b) Bush.
(c) Reagan.
(d) Nixon.

3. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.
(a) McLies.
(b) McAttack.
(c) McTreason Case.
(d) McLibel Trial.

4. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Companies.
(c) Names.
(d) Factories.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Travels.
(b) Floats.
(c) Sings.
(d) Sinks.

Short Answer Questions

1. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

3. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

(see the answer key)

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