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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Music.
(b) Health.
(c) Drug.
(d) Art.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Truths.
(b) Stealth.
(c) Consciousness.
(d) Profits.

3. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Handshake.
(b) Check.
(c) Trophy.
(d) Ring.

4. CBC television created a satirical show called, "This Hour Has _________ Minutes."
(a) 60.
(b) 24.
(c) 22.
(d) 23.

5. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Lower.
(c) Middle.
(d) Upper.

Short Answer Questions

1. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

2. ____________ now focus on the horrible practices of corporations in third world countries.

3. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

4. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

5. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

(see the answer key)

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