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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The government.
(b) The company customer service line.
(c) The courts.
(d) The Internet.

2. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.
(a) Corporation.
(b) Courts.
(c) Time.
(d) Settlement money.

3. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Retailer.
(b) Brands.
(c) Prices.
(d) Advertising.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Mouseville.
(b) Joyness.
(c) Mickey and Minnie.
(d) Celebration.

5. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Peace.
(b) Impermanence.
(c) Wasteland.
(d) Misunderstanding.

Short Answer Questions

1. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.

2. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

3. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

4. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?

5. ____________ now focus on the horrible practices of corporations in third world countries.

(see the answer key)

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