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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Sings.
(b) Sinks.
(c) Travels.
(d) Floats.

2. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Infiltrating.
(b) Bombing.
(c) Grouping.
(d) Clustering.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Canada.
(c) Germany.
(d) Mexico.

4. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Protest.
(b) Pies.
(c) Action.
(d) Anger.

5. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Find something better.
(b) Be in management.
(c) Get done with school.
(d) Afford to move out of their parents' house.

Short Answer Questions

1. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

2. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.

5. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

(see the answer key)

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