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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Apple.
(b) The Gap.
(c) IBM.
(d) Microsoft.

2. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Factory.
(b) Underground.
(c) Slum.
(d) Home.

3. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Parents.
(b) Children.
(c) Grandparents.
(d) Leaders.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) A new benefits avoidance package.
(b) India.
(c) The government.
(d) A staffing agency.

5. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Store.
(b) Production.
(c) Advertising.
(d) Boardroom.

Short Answer Questions

1. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

2. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

5. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

(see the answer key)

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