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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.
(a) Uniqueness.
(b) Truth.
(c) Culture.
(d) Honor.

2. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.
(a) Punishments.
(b) Turnover.
(c) Temperatures.
(d) Prices.

3. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Older folks.
(c) Young adults.
(d) Teenagers.

4. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Consciousness.
(b) Stealth.
(c) Profits.
(d) Truths.

5. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Books.
(b) Stores.
(c) Movies.
(d) Software.

Short Answer Questions

1. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."

2. What is the name of one of the largest employers in the United States, at the time this book was written?

3. During which period of time was there a successful attack on the practice of advertising?

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

5. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

(see the answer key)

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