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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. _________ are made in factories, brands are what consumers buy, according to companies today.
(a) Messages.
(b) Brands.
(c) Products.
(d) Junk products.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Books.
(b) Movies.
(c) Stores.
(d) Software.

3. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Puma.
(b) Adidas.
(c) Nike.
(d) Reebok.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Tags.
(c) Logos.
(d) Colors.

5. What was the Criminal Justice Act designed to stop from happening?
(a) Protests.
(b) Crimes.
(c) Raves.
(d) Parties.

Short Answer Questions

1. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

2. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?

3. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

4. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

5. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.

(see the answer key)

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