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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Reebok.
(b) Adidas.
(c) Nike.
(d) Puma.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Changes.
(b) Bankruptcies.
(c) Mergers.
(d) Layoffs.

3. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Deadlines.
(b) Invoices.
(c) Sales goals.
(d) Shipping costs.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Computers.
(b) Board games.
(c) Barbie.
(d) Army guys.

5. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The Internet.
(b) The courts.
(c) The government.
(d) The company customer service line.

Short Answer Questions

1. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.

2. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

3. ____________ now focus on the horrible practices of corporations in third world countries.

4. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.

5. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

(see the answer key)

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