View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) George Lucas.
(b) Steven Spielberg.
(c) Joseph Campbell.
(d) Pete Jackson.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) TNT.
(b) ESPN.
(c) ABC.
(d) CBS.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Identity.
(b) Tradition.
(c) Truth.
(d) Space.

4. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Lightning.
(b) Star.
(c) Bomb.
(d) Skull and crossbones.

5. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Play.
(b) Book.
(c) Birthday.
(d) Movie.

Short Answer Questions

1. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

2. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

3. What is the name of one of the largest employers in the United States, at the time this book was written?

4. "Branding in its truest and most advanced incarnations is about corporate _______________."

5. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

(see the answer key)

This section contains 239 words (approx. 1 page at 300 words per page) View a FREE sample