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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Delegating.
(b) Contracting.
(c) Hiring.
(d) Challenging.

2. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Middle.
(b) Working.
(c) Lower.
(d) Upper.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Genetic.
(c) Popular.
(d) Generic.

4. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'
(a) AOL.
(b) Google.
(c) Yahoo!.
(d) TNT.

5. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Shopping.
(b) Lifestyle.
(c) Family.
(d) Automatic.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

3. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

5. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

(see the answer key)

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