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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Nike.
(b) Adidas.
(c) Reebok.
(d) Puma.

2. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Hunters.
(b) Folks.
(c) Beans.
(d) Stalkers.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Classes.
(b) Books.
(c) Trends.
(d) Brands.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Popular.
(c) Genetic.
(d) Generic.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Billboards.
(b) Commercials.
(c) Movies.
(d) Books.

Short Answer Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

3. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

5. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

(see the answer key)

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