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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Line workers.
(b) Customers.
(c) CEOs.
(d) Production workers.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Loss.
(b) Party.
(c) Mark up.
(d) Celebration.

3. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Invoices.
(b) Deadlines.
(c) Shipping costs.
(d) Sales goals.

4. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Articles.
(b) Sites.
(c) Books.
(d) Ads.

5. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Toys.
(b) Advertisements.
(c) Messages.
(d) Colors.

Short Answer Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. What did kids buy when the real version of a product was too expensive or too out of reach?

(see the answer key)

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