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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Free agents.
(b) Change agents.
(c) Teen agents.
(d) New agents.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Price.
(b) Quality.
(c) Change.
(d) Social issue.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Schools.
(b) Government.
(c) Factories.
(d) Businesses.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Cable channels.
(b) Time zones.
(c) Groups.
(d) Countries.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Movies.
(b) Commercials.
(c) Billboards.
(d) Books.

Short Answer Questions

1. Many more people were buying __________ brands in order to save money during tighter times in the market.

2. ___________ is about hawking a product, according to some in the industry.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

5. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

(see the answer key)

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