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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Shops.
(b) Advertisements.
(c) Products.
(d) Free samples.

2. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Trained.
(b) New age.
(c) Marketing.
(d) Professional.

3. ___________ is about hawking a product, according to some in the industry.
(a) Selling.
(b) Profiting.
(c) Commercializing.
(d) Advertising.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Superbrands.
(b) New brands.
(c) New styles.
(d) Fake markets.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Hunters.
(b) Stalkers.
(c) Folks.
(d) Beans.

Short Answer Questions

1. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

2. Identifying the segments of society which would be the most ____________ was the next level of branding.

3. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

5. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

(see the answer key)

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