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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Machines.
(b) Invoices.
(c) Books.
(d) Companies.

2. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Professional.
(b) Trained.
(c) New age.
(d) Marketing.

3. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Schedule.
(b) Product.
(c) Mythology.
(d) Trust.

4. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Loyal.
(b) Money.
(c) Electric.
(d) Emotional.

5. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Logos.
(b) Commercials.
(c) Fundraising.
(d) Sponsorship.

Short Answer Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

2. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

3. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.

(see the answer key)

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