View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Customers.
(b) Production workers.
(c) CEOs.
(d) Line workers.

2. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Countries.
(b) Time zones.
(c) Groups.
(d) Cable channels.

3. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Melody.
(b) Message.
(c) Activism.
(d) Celebrity.

4. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Party.
(b) Loss.
(c) Celebration.
(d) Mark up.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Microsoft.
(b) The Gap.
(c) IBM.
(d) Apple.

Short Answer Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

2. The goal of branding was to establish a/an _____________ connection between the customer and the product.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

(see the answer key)

This section contains 232 words (approx. 1 page at 300 words per page) View a FREE sample