View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Time zones.
(b) Cable channels.
(c) Groups.
(d) Countries.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Sponsorship.
(b) Logos.
(c) Fundraising.
(d) Commercials.

3. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) ABC.
(b) TNT.
(c) ESPN.
(d) CBS.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Toys.
(b) Messages.
(c) Advertisements.
(d) Colors.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Loss.
(b) Mark up.
(c) Party.
(d) Celebration.

Short Answer Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

2. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

3. "Branding in its truest and most advanced incarnations is about corporate _______________."

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

(see the answer key)

This section contains 243 words (approx. 1 page at 300 words per page) View a FREE sample