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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Generics.
(b) Knock offs.
(c) Handmade products.
(d) Hot products.

2. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Engaged.
(b) Profitable.
(c) Interested.
(d) Annoyed.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Understanding.
(b) Transcendence.
(c) Belligerence.
(d) Organization.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Snitches.
(b) Hunters.
(c) Roamers.
(d) Stalkers.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Honor.
(b) Pride.
(c) Truth.
(d) Greed.

Short Answer Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

(see the answer key)

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