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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Parents.
(b) Leaders.
(c) Grandparents.
(d) Children.

2. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Identity.
(b) Space.
(c) Tradition.
(d) Truth.

3. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Retro.
(b) Heavy.
(c) New.
(d) Shiny.

4. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Greed.
(b) Honor.
(c) Pride.
(d) Truth.

5. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Soda companies.
(b) Governments.
(c) Schools.
(d) Corporations.

Short Answer Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

4. "Branding in its truest and most advanced incarnations is about corporate _______________."

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

(see the answer key)

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