View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Products.
(b) Advertisements.
(c) Shops.
(d) Free samples.

2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Books.
(b) Telephone poles.
(c) Sidewalks.
(d) Buses.

3. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Rural.
(b) Poor.
(c) Upper class.
(d) Middle class.

4. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Deadlines.
(b) Invoices.
(c) Sales goals.
(d) Shipping costs.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Belligerence.
(b) Organization.
(c) Transcendence.
(d) Understanding.

Short Answer Questions

1. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

2. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

3. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

5. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

(see the answer key)

This section contains 222 words (approx. 1 page at 300 words per page) View a FREE sample