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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Shops.
(b) Advertisements.
(c) Products.
(d) Free samples.

2. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Logo.
(b) Board of directors.
(c) Competition.
(d) Funding.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Tradition.
(b) Truth.
(c) Space.
(d) Identity.

4. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Hilfiger.
(b) Apple.
(c) Reebok.
(d) Dell.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Generic.
(b) Genetic.
(c) Popular.
(d) Old.

Short Answer Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

2. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

3. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

5. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

(see the answer key)

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