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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Names.
(b) Entities.
(c) Factories.
(d) Companies.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Old.
(b) Generic.
(c) Genetic.
(d) Popular.

3. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Middle class.
(b) Upper class.
(c) Poor.
(d) Rural.

4. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Jazz.
(b) Urban.
(c) Prep.
(d) Hip hop.

5. ___________ is about hawking a product, according to some in the industry.
(a) Commercializing.
(b) Profiting.
(c) Selling.
(d) Advertising.

Short Answer Questions

1. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

(see the answer key)

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