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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. ___________ is about hawking a product, according to some in the industry.
(a) Profiting.
(b) Commercializing.
(c) Advertising.
(d) Selling.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Line workers.
(b) Customers.
(c) CEOs.
(d) Production workers.

3. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Hilfiger.
(b) Reebok.
(c) Dell.
(d) Apple.

4. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Shipping costs.
(b) Deadlines.
(c) Sales goals.
(d) Invoices.

5. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Interested.
(b) Engaged.
(c) Annoyed.
(d) Profitable.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

(see the answer key)

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