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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Urban.
(c) Prep.
(d) Jazz.

2. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Emotional.
(b) Electric.
(c) Loyal.
(d) Money.

3. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Toys.
(b) Messages.
(c) Advertisements.
(d) Colors.

4. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Advertisements.
(c) Shops.
(d) Products.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Teen agents.
(b) Change agents.
(c) New agents.
(d) Free agents.

Short Answer Questions

1. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

5. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

(see the answer key)

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