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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) The Gap.
(b) Apple.
(c) Microsoft.
(d) IBM.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Customers.
(b) Production workers.
(c) Line workers.
(d) CEOs.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) George Lucas.
(b) Steven Spielberg.
(c) Joseph Campbell.
(d) Pete Jackson.

4. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Jazz.
(c) Prep.
(d) Urban.

5. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Barbie.
(b) Board games.
(c) Army guys.
(d) Computers.

6. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) TNT.
(b) ESPN.
(c) ABC.
(d) CBS.

7. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) Mexico.
(c) Germany.
(d) New Zealand.

8. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Newspapers.
(b) Radio stations.
(c) Television stations.
(d) Book publishers.

9. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Money.
(b) Loyal.
(c) Emotional.
(d) Electric.

10. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Product.
(b) Schedule.
(c) Trust.
(d) Mythology.

11. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) Superstores.
(b) Malls.
(c) Price cutting.
(d) The Internet.

12. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Hidden.
(c) Shown.
(d) Killed.

13. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.
(a) Brandlessness.
(b) Family.
(c) Commercialism.
(d) Peace.

14. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Factories.
(b) Corporations.
(c) Sweatshops.
(d) Trusts.

15. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Advertisements.
(b) Free samples.
(c) Shops.
(d) Products.

Short Answer Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

3. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

5. What did kids buy when the real version of a product was too expensive or too out of reach?

(see the answer keys)

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