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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Annoyed.
(b) Engaged.
(c) Interested.
(d) Profitable.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Books.
(c) Software.
(d) Stores.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Corporations.
(c) Products.
(d) Employees.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Sweatshops.
(b) Corporations.
(c) Trusts.
(d) Factories.

5. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Shops.
(b) Free samples.
(c) Advertisements.
(d) Products.

6. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Television stations.
(b) Newspapers.
(c) Book publishers.
(d) Radio stations.

7. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Commercials.
(c) Infomercials.
(d) Arguments.

8. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Telephone poles.
(b) Books.
(c) Buses.
(d) Sidewalks.

9. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Prep.
(b) Hip hop.
(c) Jazz.
(d) Urban.

10. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Truths.
(b) Consciousness.
(c) Profits.
(d) Stealth.

11. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Commercials.
(b) Fundraising.
(c) Logos.
(d) Sponsorship.

12. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Family.
(b) Trendy.
(c) Effective.
(d) Profitable.

13. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Mergers.
(b) Words.
(c) Camps.
(d) Movies.

14. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Hidden.
(c) Shown.
(d) Killed.

15. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Stock sales.
(b) Mergers.
(c) Shutdowns.
(d) Loans.

Short Answer Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

2. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

3. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

5. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

(see the answer keys)

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