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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Play.
(b) Birthday.
(c) Movie.
(d) Book.

2. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Permanent.
(b) Fake.
(c) Temporary.
(d) Pushy.

3. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Books.
(b) TV.
(c) Reality.
(d) Disney.

4. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Computers.
(b) Machines.
(c) Inventions.
(d) Books.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Travels.
(b) Sings.
(c) Floats.
(d) Sinks.

6. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Movies.
(b) Camps.
(c) Mergers.
(d) Words.

7. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Fundraising.
(b) Logos.
(c) Commercials.
(d) Sponsorship.

8. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Teenagers.
(b) Baby boomers.
(c) Young adults.
(d) Older folks.

9. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Companies.
(b) Factories.
(c) Entities.
(d) Names.

10. ___________ is described as the active elimination and suppression of material.
(a) Monopoly.
(b) Censorship.
(c) Anti-trust.
(d) Denial.

11. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1985.
(b) 1992.
(c) 1999.
(d) 1991.

12. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Changes.
(c) Mergers.
(d) Layoffs.

13. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Parents.
(b) Grandparents.
(c) Leaders.
(d) Children.

14. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) Gap.
(b) K-Mart.
(c) Meijer.
(d) Wal Mart.

15. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Line workers.
(b) Customers.
(c) CEOs.
(d) Production workers.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

3. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

5. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

(see the answer keys)

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