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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Prep.
(c) Jazz.
(d) Urban.

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Disney.
(b) Reality.
(c) TV.
(d) Books.

3. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Movies.
(b) Camps.
(c) Words.
(d) Mergers.

4. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Effective.
(b) Trendy.
(c) Profitable.
(d) Family.

5. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Trusts.
(b) Factories.
(c) Sweatshops.
(d) Corporations.

6. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Stalkers.
(b) Beans.
(c) Folks.
(d) Hunters.

7. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Trained.
(b) Marketing.
(c) Professional.
(d) New age.

8. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1991.
(b) 1992.
(c) 1999.
(d) 1985.

9. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Mexico.
(c) Germany.
(d) Canada.

10. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Loans.
(b) Stock sales.
(c) Shutdowns.
(d) Mergers.

11. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Shown.
(b) Hidden.
(c) Ignored.
(d) Killed.

12. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Books.
(b) Movies.
(c) Software.
(d) Stores.

13. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Reputation.
(b) Customers.
(c) Attitude.
(d) Bottom line.

14. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Name.
(b) Price.
(c) Choice.
(d) Brand.

15. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Race.
(b) Run.
(c) Shoes.
(d) Roots.

Short Answer Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

2. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

3. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

(see the answer keys)

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