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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Books.
(b) Trends.
(c) Brands.
(d) Classes.

2. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1999.
(b) 1992.
(c) 1991.
(d) 1985.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Identity.
(b) Truth.
(c) Tradition.
(d) Space.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Army guys.
(b) Computers.
(c) Board games.
(d) Barbie.

5. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Monopoly.
(b) Illegal activities.
(c) Low prices.
(d) Buyouts.

6. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Prison.
(b) Company.
(c) Loop.
(d) Name.

7. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Genetic.
(b) Old.
(c) Generic.
(d) Popular.

8. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Stealth.
(b) Truths.
(c) Consciousness.
(d) Profits.

9. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Newspapers.
(b) Book publishers.
(c) Television stations.
(d) Radio stations.

10. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Changes.
(c) Layoffs.
(d) Mergers.

11. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Generics.
(b) Handmade products.
(c) Knock offs.
(d) Hot products.

12. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Home Box Office.
(b) Viacom.
(c) CNN.
(d) Turner Network.

13. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Play.
(b) Book.
(c) Birthday.
(d) Movie.

14. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Floats.
(b) Sings.
(c) Travels.
(d) Sinks.

15. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Products.
(b) Workers.
(c) Benevolence.
(d) Brand.

Short Answer Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.

2. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

3. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

4. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

5. The goal of branding was to establish a/an _____________ connection between the customer and the product.

(see the answer keys)

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