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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Books.
(b) Movies.
(c) Billboards.
(d) Commercials.

2. ___________ is about hawking a product, according to some in the industry.
(a) Advertising.
(b) Commercializing.
(c) Selling.
(d) Profiting.

3. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Mickey and Minnie.
(b) Mouseville.
(c) Joyness.
(d) Celebration.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Leaders.
(b) Children.
(c) Grandparents.
(d) Parents.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Reagan.
(b) Nixon.
(c) Bush.
(d) Eisenhower.

6. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Microsoft.
(b) IBM.
(c) The Gap.
(d) Apple.

7. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Truthful.
(b) Competitive.
(c) Porfitable.
(d) Clear.

8. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.
(a) Peace.
(b) Competition.
(c) Diversity.
(d) Savings.

9. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Honor.
(b) Truth.
(c) Pride.
(d) Greed.

10. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Germany.
(c) Mexico.
(d) Canada.

11. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Sales goals.
(b) Shipping costs.
(c) Deadlines.
(d) Invoices.

12. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Products.
(b) Employees.
(c) Waistlines.
(d) Corporations.

13. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Money.
(b) Choices.
(c) Free samples.
(d) Draws.

14. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Money.
(c) Tree.
(d) Forest.

15. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Changes.
(b) Bankruptcies.
(c) Mergers.
(d) Layoffs.

Short Answer Questions

1. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

2. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

3. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.

4. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

(see the answer keys)

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