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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Toys.
(c) Colors.
(d) Messages.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Killed.
(b) Shown.
(c) Ignored.
(d) Hidden.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Products.
(c) Corporations.
(d) Employees.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Fake.
(b) Temporary.
(c) Pushy.
(d) Permanent.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Bush.
(b) Nixon.
(c) Eisenhower.
(d) Reagan.

6. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Tree.
(c) Money.
(d) Forest.

7. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Shops.
(b) Products.
(c) Advertisements.
(d) Free samples.

8. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Books.
(d) Classes.

9. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Words.
(b) Movies.
(c) Mergers.
(d) Camps.

10. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) CBS.
(b) TNT.
(c) ESPN.
(d) ABC.

11. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Roamers.
(b) Stalkers.
(c) Hunters.
(d) Snitches.

12. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Monopoly.
(b) Illegal activities.
(c) Buyouts.
(d) Low prices.

13. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Generic.
(b) Popular.
(c) Genetic.
(d) Old.

14. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Businesses.
(b) Government.
(c) Factories.
(d) Schools.

15. ___________ is about hawking a product, according to some in the industry.
(a) Advertising.
(b) Profiting.
(c) Commercializing.
(d) Selling.

Short Answer Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

2. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

3. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

4. When was the first Disney store created in order to begin the idea of a brand experience?

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

(see the answer keys)

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