View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Nature.
(b) TNT.
(c) Discovery.
(d) TLC.

2. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Tree.
(c) Money.
(d) Forest.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Records.
(b) Books.
(c) CDs.
(d) Magazines.

4. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Books.
(c) Software.
(d) Stores.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Mark up.
(b) Loss.
(c) Celebration.
(d) Party.

6. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Products.
(c) Advertisements.
(d) Shops.

7. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Quality.
(b) Price.
(c) Social issue.
(d) Change.

8. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Buyouts.
(b) Monopoly.
(c) Low prices.
(d) Illegal activities.

9. ___________ is described as the active elimination and suppression of material.
(a) Denial.
(b) Monopoly.
(c) Censorship.
(d) Anti-trust.

10. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Book.
(b) Birthday.
(c) Play.
(d) Movie.

11. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Mentioning.
(b) Destroying.
(c) Identifying.
(d) Offending.

12. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Factories.
(b) Schools.
(c) Government.
(d) Businesses.

13. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Colors.
(c) Logos.
(d) Tags.

14. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) New.
(b) Heavy.
(c) Shiny.
(d) Retro.

15. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Board of directors.
(b) Competition.
(c) Funding.
(d) Logo.

Short Answer Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

2. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

3. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

4. Large corporations give money to movie makers in order to get their products prominently featured in __________.

5. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

(see the answer keys)

This section contains 457 words (approx. 2 pages at 300 words per page) View a FREE sample