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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Customers.
(b) CEOs.
(c) Production workers.
(d) Line workers.

2. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Genetic.
(b) Generic.
(c) Old.
(d) Popular.

3. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Change agents.
(c) Teen agents.
(d) Free agents.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Tags.
(b) Logos.
(c) Colors.
(d) Markers.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Nixon.
(b) Bush.
(c) Reagan.
(d) Eisenhower.

6. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Brand.
(b) Products.
(c) Benevolence.
(d) Workers.

7. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Messages.
(c) Toys.
(d) Colors.

8. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Reality.
(b) Disney.
(c) Books.
(d) TV.

9. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Capital funding.
(b) Sponsorship.
(c) Drug.
(d) Anti-trust.

10. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Apple.
(b) Reebok.
(c) Dell.
(d) Hilfiger.

11. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Truth.
(b) Identity.
(c) Space.
(d) Tradition.

12. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Publishers.
(b) Cable channels.
(c) Movie stations.
(d) Corporations.

13. ___________ is about hawking a product, according to some in the industry.
(a) Selling.
(b) Advertising.
(c) Profiting.
(d) Commercializing.

14. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Steven Spielberg.
(b) Pete Jackson.
(c) George Lucas.
(d) Joseph Campbell.

15. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Illegal activities.
(b) Low prices.
(c) Buyouts.
(d) Monopoly.

Short Answer Questions

1. What did kids buy when the real version of a product was too expensive or too out of reach?

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. ___________ is described as the active elimination and suppression of material.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

(see the answer keys)

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