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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Factories.
(b) Corporations.
(c) Sweatshops.
(d) Trusts.

2. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Greed.
(b) Pride.
(c) Truth.
(d) Honor.

3. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Mickey and Minnie.
(b) Celebration.
(c) Joyness.
(d) Mouseville.

4. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Advertising.
(b) Retailer.
(c) Brands.
(d) Prices.

5. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Names.
(b) Companies.
(c) Entities.
(d) Factories.

6. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Older folks.
(c) Young adults.
(d) Teenagers.

7. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Changes.
(c) Mergers.
(d) Layoffs.

8. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) TV.
(b) Books.
(c) Reality.
(d) Disney.

9. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Brand.
(b) Workers.
(c) Benevolence.
(d) Products.

10. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Governments.
(b) Corporations.
(c) Soda companies.
(d) Schools.

11. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Shoes.
(b) Roots.
(c) Race.
(d) Run.

12. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Prep.
(c) Jazz.
(d) Urban.

13. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Joseph Campbell.
(b) Steven Spielberg.
(c) George Lucas.
(d) Pete Jackson.

14. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Sale.
(b) Coffee shop.
(c) Cookie.
(d) Cup.

15. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Movies.
(b) Billboards.
(c) Books.
(d) Commercials.

Short Answer Questions

1. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

2. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.

5. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

(see the answer keys)

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