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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Books.
(b) CDs.
(c) Magazines.
(d) Records.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Draws.
(b) Choices.
(c) Free samples.
(d) Money.

3. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Factories.
(b) Corporations.
(c) Trusts.
(d) Sweatshops.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Anti-trust.
(b) Capital funding.
(c) Drug.
(d) Sponsorship.

5. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Find something better.
(b) Be in management.
(c) Afford to move out of their parents' house.
(d) Get done with school.

Short Answer Questions

1. Foreign countries want to draw in foreign investors, so they have set up _____________.

2. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

4. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

(see the answer key)

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