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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Teenagers.
(b) Young adults.
(c) Baby boomers.
(d) Older folks.

2. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Middle.
(c) Upper.
(d) Lower.

3. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Bundle.
(b) Market.
(c) Sell.
(d) Link.

4. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Coffee shop.
(b) Cup.
(c) Cookie.
(d) Sale.

5. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Money.
(b) Free samples.
(c) Draws.
(d) Choices.

Short Answer Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

2. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

3. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

5. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.

(see the answer key)

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