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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Young people.
(b) Old people.
(c) Companies.
(d) Immigrants.

2. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Family.
(b) Profitable.
(c) Trendy.
(d) Effective.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Magazines.
(b) CDs.
(c) Books.
(d) Records.

4. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Movies.
(b) Commercials.
(c) Billboards.
(d) Books.

5. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.
(a) Managers.
(b) Factory foreman.
(c) Employees.
(d) Workers.

Short Answer Questions

1. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

2. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

3. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

5. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?

(see the answer key)

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