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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(a) Shopping.
(b) Indie.
(c) Distribution.
(d) Mom and pop.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Mergers.
(b) Stock sales.
(c) Loans.
(d) Shutdowns.

3. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Governments.
(b) Soda companies.
(c) Schools.
(d) Corporations.

4. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Benevolence.
(b) Workers.
(c) Brand.
(d) Products.

5. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Knock offs.
(b) Generics.
(c) Handmade products.
(d) Hot products.

Short Answer Questions

1. Many believed the declining job market would be re-energized by ____________ innovations.

2. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

3. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

4. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.

5. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

(see the answer key)

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