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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.
(a) Nature.
(b) Tree.
(c) Money.
(d) Forest.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Waistlines.
(c) Products.
(d) Employees.

3. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Store.
(b) Destination.
(c) Profit.
(d) Reality.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Permanent.
(b) Pushy.
(c) Fake.
(d) Temporary.

5. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Customers.
(b) Reputation.
(c) Attitude.
(d) Bottom line.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

3. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

4. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

5. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

(see the answer key)

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