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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.
(a) Employees.
(b) Factory foreman.
(c) Workers.
(d) Managers.

2. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Names.
(b) Uniqueness.
(c) Space.
(d) Problems.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Products.
(c) Shops.
(d) Advertisements.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Tradition.
(b) Truth.
(c) Identity.
(d) Space.

5. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Offending.
(b) Identifying.
(c) Destroying.
(d) Mentioning.

Short Answer Questions

1. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."

4. As a result of having so many more managers, the _________ class is beginning to diminish in size.

5. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

(see the answer key)

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