View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Retro.
(b) Shiny.
(c) New.
(d) Heavy.

2. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Apple.
(b) Microsoft.
(c) The Gap.
(d) IBM.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Shops.
(c) Advertisements.
(d) Products.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Pushy.
(c) Permanent.
(d) Fake.

5. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Full time managers.
(b) Temps.
(c) Contracted workers.
(d) Interns.

Short Answer Questions

1. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

2. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.

5. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.

(see the answer key)

This section contains 240 words (approx. 1 page at 300 words per page) View a FREE sample