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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Joseph Campbell.
(b) Steven Spielberg.
(c) Pete Jackson.
(d) George Lucas.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Trends.
(b) Books.
(c) Classes.
(d) Brands.

3. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Space.
(b) Billboards.
(c) Shelving.
(d) Messages.

4. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.
(a) Checkpoints.
(b) Metal detectors.
(c) Basements.
(d) Hallways.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.
(a) Folks.
(b) Beans.
(c) Stalkers.
(d) Hunters.

Short Answer Questions

1. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

2. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

3. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

4. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

5. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

(see the answer key)

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