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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Fake.
(c) Permanent.
(d) Pushy.

2. To promote their __________, corporations are waging a war on public and individual space, according to Klein.
(a) Products.
(b) Brand.
(c) Workers.
(d) Benevolence.

3. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Young adults.
(c) Older folks.
(d) Teenagers.

4. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) The Gap.
(b) Microsoft.
(c) IBM.
(d) Apple.

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Book publishers.
(b) Radio stations.
(c) Newspapers.
(d) Television stations.

Short Answer Questions

1. The goal of branding was to establish a/an _____________ connection between the customer and the product.

2. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

4. ___________ is about hawking a product, according to some in the industry.

5. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.

(see the answer key)

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