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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Cable channels.
(b) Countries.
(c) Time zones.
(d) Groups.

2. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Joseph Campbell.
(b) Steven Spielberg.
(c) George Lucas.
(d) Pete Jackson.

3. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) New agents.
(b) Free agents.
(c) Teen agents.
(d) Change agents.

4. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Tradition.
(b) Identity.
(c) Space.
(d) Truth.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Roots.
(b) Race.
(c) Shoes.
(d) Run.

Short Answer Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.

2. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

3. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

4. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.

5. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

(see the answer key)

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