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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Store.
(b) Reality.
(c) Profit.
(d) Destination.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Reputation.
(b) Attitude.
(c) Customers.
(d) Bottom line.

3. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Customers.
(b) CEOs.
(c) Production workers.
(d) Line workers.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) India.
(b) A staffing agency.
(c) A new benefits avoidance package.
(d) The government.

5. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Trends.
(b) Books.
(c) Classes.
(d) Brands.

Short Answer Questions

1. Many more people were buying __________ brands in order to save money during tighter times in the market.

2. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

3. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

4. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

5. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

(see the answer key)

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