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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Fundraising.
(b) Sponsorship.
(c) Logos.
(d) Commercials.

2. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Service.
(b) Professional.
(c) Technology.
(d) Factory.

3. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Buyouts.
(b) Low prices.
(c) Illegal activities.
(d) Monopoly.

4. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.
(a) Factories.
(b) Shipping stores.
(c) Brands.
(d) Stores.

5. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Gap.
(c) Wal Mart.
(d) Meijer.

Short Answer Questions

1. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

2. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

3. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

4. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

(see the answer key)

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