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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Profit.
(b) Store.
(c) Reality.
(d) Destination.

2. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Illegal workers.
(b) Executives.
(c) Freelancers.
(d) Interns.

3. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Handmade products.
(b) Hot products.
(c) Generics.
(d) Knock offs.

4. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Clothing.
(b) Technology.
(c) Environment.
(d) Farming.

5. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Passion.
(b) Music.
(c) Speech.
(d) Consumerism.

Short Answer Questions

1. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

2. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

3. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

4. Markets that respond to the tyranny of size have always had a tendency toward __________.

5. Those who work at a Starbucks or a Borders are working there until they can __________________.

(see the answer key)

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