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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Bombing.
(b) Grouping.
(c) Clustering.
(d) Infiltrating.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) CEOs.
(c) Customers.
(d) Line workers.

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Pride.
(b) Greed.
(c) Honor.
(d) Truth.

4. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
(a) Commercials.
(b) Sponsorship.
(c) Logos.
(d) Fundraising.

5. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Tags.
(b) Colors.
(c) Logos.
(d) Markers.

Short Answer Questions

1. Having production sent to third world countries meant a __________% markup on some product costs.

2. The compounds where the factories are based include a number of amenities when __________ management must be there.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.

5. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

(see the answer key)

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