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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Clear.
(b) Competitive.
(c) Truthful.
(d) Porfitable.

2. ____________ now focus on the horrible practices of corporations in third world countries.
(a) Protests.
(b) Documentaries.
(c) Websites.
(d) Movies.

3. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Older folks.
(b) Teenagers.
(c) Baby boomers.
(d) Young adults.

4. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.
(a) Speech.
(b) Passion.
(c) Music.
(d) Consumerism.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Buses.
(b) Telephone poles.
(c) Sidewalks.
(d) Books.

Short Answer Questions

1. Those who work at a Starbucks or a Borders are working there until they can __________________.

2. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

3. Identifying the segments of society which would be the most ____________ was the next level of branding.

4. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

5. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.

(see the answer key)

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