No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The broader goal of the process in #139 is to take back the public _________ and to stop the corporations from taking over all of the public's senses.
(a) Conscience.
(b) Space.
(c) Mind.
(d) Truth.

2. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Clothing.
(b) Farming.
(c) Environment.
(d) Technology.

3. ____________ is the name of the many cool hunting agencies which looked out for trends which would be successful.
(a) Voyager.
(b) Sputnik.
(c) Honor Tribe.
(d) Discovery.

4. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.
(a) Uniqueness.
(b) Culture.
(c) Honor.
(d) Truth.

5. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Penetration.
(b) Protesting.
(c) Ordering.
(d) Exploitation.

6. What is the name of one of the largest employers in the United States, at the time this book was written?
(a) Tru Benefits.
(b) Microsoft.
(c) Manpower.
(d) Allied Staffing.

7. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.
(a) Workers.
(b) Managers.
(c) Employees.
(d) Factory foreman.

8. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Skull and crossbones.
(b) Bomb.
(c) Lightning.
(d) Star.

9. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Life.
(b) New York Times.
(c) Newsweek.
(d) Time.

10. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Factory.
(b) Technology.
(c) Professional.
(d) Service.

11. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Truth.
(b) Communication.
(c) Resources.
(d) Branding.

12. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.
(a) Cost.
(b) Money.
(c) Intention.
(d) Truth.

13. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Communist.
(b) Democratic.
(c) Religious.
(d) Republican.

14. _________ are made in factories, brands are what consumers buy, according to companies today.
(a) Junk products.
(b) Messages.
(c) Brands.
(d) Products.

15. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Afford to move out of their parents' house.
(b) Get done with school.
(c) Find something better.
(d) Be in management.

Short Answer Questions

1. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

3. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.

4. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

5. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.

(see the answer keys)

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