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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The _________ has become the hottest commodity when it comes to the advertising culture.
(a) Street.
(b) TV.
(c) Schools.
(d) Stories.

2. During which period of time was there a successful attack on the practice of advertising?
(a) Vietnam.
(b) Great Depression.
(c) World War Two.
(d) World War One.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Labor.
(b) Branding.
(c) Republican.
(d) Democratic.

4. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Quality.
(b) Branding.
(c) Long term commitments.
(d) Loyalty.

5. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Names.
(b) Problems.
(c) Uniqueness.
(d) Space.

6. What was the Criminal Justice Act designed to stop from happening?
(a) Raves.
(b) Parties.
(c) Crimes.
(d) Protests.

7. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Immigrants.
(b) Companies.
(c) Old people.
(d) Young people.

8. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Full time managers.
(b) Contracted workers.
(c) Interns.
(d) Temps.

9. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Check.
(b) Trophy.
(c) Ring.
(d) Handshake.

10. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Slums.
(b) Sweatshops.
(c) Labor pool.
(d) Companies.

11. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.
(a) Junkies.
(b) Junkers.
(c) Hackers.
(d) Jamming.

12. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) Indian.
(b) American.
(c) Irish.
(d) British.

13. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Drug.
(b) Art.
(c) Health.
(d) Music.

14. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) ABC.
(b) Adbusters.
(c) MTV.
(d) CNN.

15. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Business.
(b) Truth.
(c) Media.
(d) Company.

Short Answer Questions

1. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

2. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

3. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

4. _________ are made in factories, brands are what consumers buy, according to companies today.

5. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

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