No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.
(a) Power.
(b) Aggression.
(c) Knowledge.
(d) Beauty.

2. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?
(a) Reebok.
(b) Adbusters.
(c) Nike.
(d) Greenpeace.

3. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Life.
(b) Time.
(c) Newsweek.
(d) New York Times.

4. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Immigrants.
(b) Old people.
(c) Companies.
(d) Young people.

5. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.
(a) Hurting.
(b) Messages.
(c) Jamming.
(d) Talking.

6. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Production.
(b) Human Resources.
(c) Benefits.
(d) Billing.

7. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Skull and crossbones.
(b) Star.
(c) Lightning.
(d) Bomb.

8. The broader goal of the process in #139 is to take back the public _________ and to stop the corporations from taking over all of the public's senses.
(a) Truth.
(b) Conscience.
(c) Mind.
(d) Space.

9. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.
(a) Greenpeace.
(b) Amnesty International.
(c) PETA.
(d) The United Nations.

10. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Amy's.
(b) Whole Foods.
(c) Monsanto.
(d) Trader Joe's.

11. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.
(a) Money.
(b) Intention.
(c) Cost.
(d) Truth.

12. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Golden.
(b) Sign-On.
(c) Quiet.
(d) Skimpy.

13. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Labor pool.
(b) Sweatshops.
(c) Slums.
(d) Companies.

14. What was the Criminal Justice Act designed to stop from happening?
(a) Raves.
(b) Parties.
(c) Crimes.
(d) Protests.

15. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Protest.
(b) Fire.
(c) Raid.
(d) Takedown.

Short Answer Questions

1. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

2. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

3. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

4. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

5. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."

(see the answer keys)

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