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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Health.
(b) Drug.
(c) Art.
(d) Music.

2. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.
(a) Injured.
(b) Married.
(c) Bored.
(d) Pregnant.

3. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Billboards.
(b) Space.
(c) Messages.
(d) Shelving.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Illegal workers.
(b) Executives.
(c) Freelancers.
(d) Interns.

5. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.
(a) Jamming.
(b) Hurting.
(c) Messages.
(d) Talking.

6. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) MTV.
(b) Adbusters.
(c) ABC.
(d) CNN.

7. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.
(a) Prices.
(b) Punishments.
(c) Turnover.
(d) Temperatures.

8. The case of McDonald's made it illegal for companies to sue people for _________, which protected people's rights.
(a) Libel.
(b) Protests.
(c) Anger.
(d) Truth.

9. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.
(a) Entrepreneur.
(b) Employee.
(c) Asset to a company.
(d) Able bodied worker.

10. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Labor pool.
(b) Slums.
(c) Companies.
(d) Sweatshops.

11. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Middle.
(b) Working.
(c) Upper.
(d) Lower.

12. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Quiet.
(b) Skimpy.
(c) Golden.
(d) Sign-On.

13. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Newsweek.
(b) Time.
(c) New York Times.
(d) Life.

14. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Media.
(b) Truth.
(c) Company.
(d) Business.

15. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Factory.
(b) Professional.
(c) Technology.
(d) Service.

Short Answer Questions

1. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

2. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'

3. Many believed the declining job market would be re-energized by ____________ innovations.

4. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

5. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

(see the answer keys)

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