No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Ordering.
(b) Penetration.
(c) Protesting.
(d) Exploitation.

2. The case of McDonald's made it illegal for companies to sue people for _________, which protected people's rights.
(a) Anger.
(b) Truth.
(c) Libel.
(d) Protests.

3. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Music.
(b) Health.
(c) Art.
(d) Drug.

4. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Quality.
(b) Loyalty.
(c) Long term commitments.
(d) Branding.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Delegating.
(b) Challenging.
(c) Hiring.
(d) Contracting.

6. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Uniqueness.
(b) Space.
(c) Problems.
(d) Names.

7. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Wasteland.
(b) Peace.
(c) Misunderstanding.
(d) Impermanence.

8. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Trader Joe's.
(b) Monsanto.
(c) Amy's.
(d) Whole Foods.

9. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Skimpy.
(b) Quiet.
(c) Golden.
(d) Sign-On.

10. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Communication.
(b) Branding.
(c) Resources.
(d) Truth.

11. Branding seems to be a _______ economy, inflating with rapidity, but with hot air more than anything else.
(a) Anger.
(b) Boss.
(c) Balloon.
(d) Superficial.

12. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) Irish.
(b) Indian.
(c) British.
(d) American.

13. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The company customer service line.
(b) The Internet.
(c) The government.
(d) The courts.

14. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Lightning.
(b) Skull and crossbones.
(c) Star.
(d) Bomb.

15. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.
(a) Truth.
(b) Honor.
(c) Culture.
(d) Uniqueness.

Short Answer Questions

1. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.

2. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

3. Many believed the declining job market would be re-energized by ____________ innovations.

4. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.

5. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

(see the answer keys)

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