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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Space.
(b) Messages.
(c) Shelving.
(d) Billboards.

2. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Misunderstanding.
(b) Wasteland.
(c) Peace.
(d) Impermanence.

3. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.
(a) Products.
(b) Executives.
(c) Workers.
(d) Brands.

4. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.
(a) Temperatures.
(b) Prices.
(c) Turnover.
(d) Punishments.

5. ____________ is the name of the many cool hunting agencies which looked out for trends which would be successful.
(a) Discovery.
(b) Honor Tribe.
(c) Voyager.
(d) Sputnik.

6. Having production sent to third world countries meant a __________% markup on some product costs.
(a) 100.
(b) 200.
(c) 400.
(d) 200.

7. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.
(a) Heard.
(b) Seen.
(c) Believed.
(d) Witnessed.

8. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.
(a) Intention.
(b) Truth.
(c) Cost.
(d) Money.

9. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.
(a) Teacher.
(b) Campus.
(c) Sponsorship.
(d) Class.

10. CBC television created a satirical show called, "This Hour Has _________ Minutes."
(a) 23.
(b) 60.
(c) 24.
(d) 22.

11. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Names.
(b) Space.
(c) Uniqueness.
(d) Problems.

12. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Be in management.
(b) Find something better.
(c) Afford to move out of their parents' house.
(d) Get done with school.

13. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) New York Times.
(b) Life.
(c) Time.
(d) Newsweek.

14. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Republican.
(b) Religious.
(c) Democratic.
(d) Communist.

15. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Star.
(b) Skull and crossbones.
(c) Lightning.
(d) Bomb.

Short Answer Questions

1. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.

2. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

3. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.

5. Many believed the declining job market would be re-energized by ____________ innovations.

(see the answer keys)

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