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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Branding.
(b) Long term commitments.
(c) Quality.
(d) Loyalty.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Whole Foods.
(b) Trader Joe's.
(c) Amy's.
(d) Monsanto.

3. Branding seems to be a _______ economy, inflating with rapidity, but with hot air more than anything else.
(a) Balloon.
(b) Superficial.
(c) Anger.
(d) Boss.

4. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Resources.
(b) Communication.
(c) Truth.
(d) Branding.

5. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Marked lives.
(b) Origin.
(c) Advertising.
(d) Quality.

6. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Puma.
(b) Nike.
(c) Reebok.
(d) Adidas.

7. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.
(a) Power.
(b) Achilles heel.
(c) Achievement.
(d) Trust laws.

8. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Upper.
(c) Middle.
(d) Lower.

9. What was the Criminal Justice Act designed to stop from happening?
(a) Crimes.
(b) Protests.
(c) Raves.
(d) Parties.

10. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'
(a) AOL.
(b) Google.
(c) Yahoo!.
(d) TNT.

11. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.
(a) Contacts.
(b) Money.
(c) Laziness.
(d) Dedication.

12. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Ms.
(b) Seventeen.
(c) Bust.
(d) Teen.

13. Foreign countries want to draw in foreign investors, so they have set up _____________.
(a) Company networks.
(b) Worker slums.
(c) Worker apartments.
(d) Factory zones.

14. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Exploitation.
(b) Ordering.
(c) Penetration.
(d) Protesting.

15. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) Irish.
(b) Indian.
(c) American.
(d) British.

Short Answer Questions

1. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.

2. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.

3. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

4. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

5. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.

(see the answer keys)

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