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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Boardroom.
(b) Advertising.
(c) Production.
(d) Store.

2. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Pies.
(b) Action.
(c) Protest.
(d) Anger.

3. The local military and police stop any ___________ by those who are not actually workers at the factories.
(a) Exploitation.
(b) Protesting.
(c) Penetration.
(d) Ordering.

4. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Interns.
(b) Contracted workers.
(c) Temps.
(d) Full time managers.

5. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.
(a) Messages.
(b) Jamming.
(c) Hurting.
(d) Talking.

6. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Branding.
(b) Loyalty.
(c) Long term commitments.
(d) Quality.

7. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Marked lives.
(b) Advertising.
(c) Quality.
(d) Origin.

8. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?
(a) Nike.
(b) Greenpeace.
(c) Reebok.
(d) Adbusters.

9. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.
(a) Pregnant.
(b) Married.
(c) Injured.
(d) Bored.

10. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Raid.
(b) Takedown.
(c) Protest.
(d) Fire.

11. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Burning.
(b) Whitewashing.
(c) Protesting.
(d) Breaking down.

12. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.
(a) Nike.
(b) Gap.
(c) Target.
(d) Reebok.

13. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Check.
(b) Trophy.
(c) Ring.
(d) Handshake.

14. What was the Criminal Justice Act designed to stop from happening?
(a) Protests.
(b) Crimes.
(c) Parties.
(d) Raves.

15. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.
(a) Junkers.
(b) Junkies.
(c) Hackers.
(d) Jamming.

Short Answer Questions

1. ____________ now focus on the horrible practices of corporations in third world countries.

2. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

3. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

4. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.

5. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

(see the answer keys)

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