No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.
(a) Big box stores.
(b) Sweatshops.
(c) Environment.
(d) Temporary staffing agencies.

2. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.
(a) Bike.
(b) Truth.
(c) Ride.
(d) Mass.

3. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Protest.
(b) Raid.
(c) Fire.
(d) Takedown.

4. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Advertising.
(b) Store.
(c) Boardroom.
(d) Production.

5. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Media.
(b) Business.
(c) Truth.
(d) Company.

6. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Workers.
(b) Conduct.
(c) Sweatshops.
(d) Ethics.

7. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.
(a) Trust laws.
(b) Achilles heel.
(c) Achievement.
(d) Power.

8. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Technology.
(b) Clothing.
(c) Environment.
(d) Farming.

9. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Bomb.
(b) Star.
(c) Lightning.
(d) Skull and crossbones.

10. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.
(a) 14.
(b) 31.
(c) 20.
(d) 100.

11. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Advertising.
(b) Origin.
(c) Marked lives.
(d) Quality.

12. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.
(a) Courts.
(b) Corporation.
(c) Settlement money.
(d) Time.

13. Foreign countries want to draw in foreign investors, so they have set up _____________.
(a) Worker apartments.
(b) Company networks.
(c) Worker slums.
(d) Factory zones.

14. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Sweatshops.
(b) Labor pool.
(c) Slums.
(d) Companies.

15. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The company customer service line.
(b) The government.
(c) The Internet.
(d) The courts.

Short Answer Questions

1. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

2. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

3. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

4. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

5. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.

(see the answer keys)

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