No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Easy

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?
(a) Higher positions.
(b) Benefits.
(c) Success.
(d) Training.

2. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.
(a) Heard.
(b) Believed.
(c) Seen.
(d) Witnessed.

3. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Interns.
(b) Full time managers.
(c) Temps.
(d) Contracted workers.

4. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.
(a) Hormel.
(b) Kraft.
(c) Tesco.
(d) Monsanto.

5. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Music.
(b) Health.
(c) Art.
(d) Drug.

6. ____________ now focus on the horrible practices of corporations in third world countries.
(a) Protests.
(b) Movies.
(c) Documentaries.
(d) Websites.

7. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.
(a) Greenpeace.
(b) The United Nations.
(c) PETA.
(d) Amnesty International.

8. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Quality.
(b) Advertising.
(c) Marked lives.
(d) Origin.

9. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) Indian.
(b) Irish.
(c) British.
(d) American.

10. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Space.
(b) Billboards.
(c) Shelving.
(d) Messages.

11. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.
(a) Big box stores.
(b) Temporary staffing agencies.
(c) Sweatshops.
(d) Environment.

12. The broader goal of the process in #139 is to take back the public _________ and to stop the corporations from taking over all of the public's senses.
(a) Space.
(b) Conscience.
(c) Truth.
(d) Mind.

13. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Protest.
(b) Raid.
(c) Takedown.
(d) Fire.

14. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Underground.
(b) Slum.
(c) Factory.
(d) Home.

15. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Advertising.
(b) Production.
(c) Boardroom.
(d) Store.

Short Answer Questions

1. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.

2. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.

3. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

4. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

5. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.

(see the answer keys)

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