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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.
(a) Factory foreman.
(b) Employees.
(c) Managers.
(d) Workers.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Amy's.
(b) Monsanto.
(c) Trader Joe's.
(d) Whole Foods.

3. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Branding.
(b) Resources.
(c) Communication.
(d) Truth.

4. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Billboards.
(b) Messages.
(c) Space.
(d) Shelving.

5. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) MTV.
(b) ABC.
(c) Adbusters.
(d) CNN.

6. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Space.
(b) Names.
(c) Uniqueness.
(d) Problems.

7. The _________ has become the hottest commodity when it comes to the advertising culture.
(a) TV.
(b) Stories.
(c) Street.
(d) Schools.

8. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Freelancers.
(b) Interns.
(c) Illegal workers.
(d) Executives.

9. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The government.
(b) The courts.
(c) The Internet.
(d) The company customer service line.

10. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.
(a) Hurting.
(b) Messages.
(c) Jamming.
(d) Talking.

11. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.
(a) Courts.
(b) Corporation.
(c) Time.
(d) Settlement money.

12. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Skimpy.
(b) Quiet.
(c) Golden.
(d) Sign-On.

13. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Quality.
(b) Advertising.
(c) Origin.
(d) Marked lives.

14. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.
(a) Joe Camel.
(b) Capri Candi.
(c) Marlboro Man.
(d) Newport smokers.

15. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Benefits.
(b) Production.
(c) Human Resources.
(d) Billing.

Short Answer Questions

1. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

2. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.

3. The local military and police stop any ___________ by those who are not actually workers at the factories.

4. America seems to be moving into an _____________ relative to employment within the borders of the states.

5. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.

(see the answer keys)

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