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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.
(a) Beauty.
(b) Knowledge.
(c) Aggression.
(d) Power.

2. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Older folks.
(c) Young adults.
(d) Teenagers.

3. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Meijer.
(c) Gap.
(d) Wal Mart.

4. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Shown.
(c) Killed.
(d) Hidden.

5. ____________ is the name of the many cool hunting agencies which looked out for trends which would be successful.
(a) Voyager.
(b) Discovery.
(c) Honor Tribe.
(d) Sputnik.

Short Answer Questions

1. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

2. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.

3. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.

4. Foreign countries want to draw in foreign investors, so they have set up _____________.

5. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.

(see the answer key)

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