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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) The Gap.
(c) Apple.
(d) Microsoft.

2. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Mouseville.
(b) Joyness.
(c) Mickey and Minnie.
(d) Celebration.

3. CBC television created a satirical show called, "This Hour Has _________ Minutes."
(a) 60.
(b) 22.
(c) 23.
(d) 24.

4. Having production sent to third world countries meant a __________% markup on some product costs.
(a) 200.
(b) 200.
(c) 100.
(d) 400.

5. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.
(a) Shipping stores.
(b) Brands.
(c) Stores.
(d) Factories.

Short Answer Questions

1. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.

3. ____________ is the name of the many cool hunting agencies which looked out for trends which would be successful.

4. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

5. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

(see the answer key)

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