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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Fake.
(c) Pushy.
(d) Permanent.

2. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Protest.
(b) Fire.
(c) Takedown.
(d) Raid.

3. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Ethics.
(b) Workers.
(c) Conduct.
(d) Sweatshops.

4. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.
(a) Billboards.
(b) Messages.
(c) Shelving.
(d) Space.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Party.
(b) Mark up.
(c) Loss.
(d) Celebration.

Short Answer Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

2. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.

3. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

4. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

(see the answer key)

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