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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Teenagers.
(b) Young adults.
(c) Baby boomers.
(d) Older folks.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) CEOs.
(c) Line workers.
(d) Customers.

3. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Time.
(b) Newsweek.
(c) Life.
(d) New York Times.

4. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'
(a) TNT.
(b) Google.
(c) Yahoo!.
(d) AOL.

5. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Sign-On.
(b) Golden.
(c) Skimpy.
(d) Quiet.

Short Answer Questions

1. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

2. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

3. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.

4. Markets that respond to the tyranny of size have always had a tendency toward __________.

5. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.

(see the answer key)

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