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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Lightning.
(b) Bomb.
(c) Star.
(d) Skull and crossbones.

2. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Destination.
(b) Profit.
(c) Store.
(d) Reality.

3. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Schools.
(b) Government.
(c) Businesses.
(d) Factories.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Books.
(b) Trends.
(c) Classes.
(d) Brands.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Hiring.
(b) Contracting.
(c) Delegating.
(d) Challenging.

Short Answer Questions

1. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

2. Having production sent to third world countries meant a __________% markup on some product costs.

3. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.

4. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

5. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

(see the answer key)

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