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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) CBS.
(b) TNT.
(c) ESPN.
(d) ABC.

2. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Trendy.
(b) Profitable.
(c) Effective.
(d) Family.

3. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Art.
(b) Drug.
(c) Health.
(d) Music.

4. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.
(a) Temporary staffing agencies.
(b) Sweatshops.
(c) Environment.
(d) Big box stores.

5. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Magazines.
(b) CDs.
(c) Books.
(d) Records.

Short Answer Questions

1. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

3. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.

4. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

5. When was the first Disney store created in order to begin the idea of a brand experience?

(see the answer key)

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