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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.
(a) Power.
(b) Beauty.
(c) Knowledge.
(d) Aggression.

2. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) CNN.
(b) Adbusters.
(c) MTV.
(d) ABC.

3. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Advertisements.
(b) Free samples.
(c) Shops.
(d) Products.

4. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.
(a) Junkies.
(b) Hackers.
(c) Jamming.
(d) Junkers.

5. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Discovery.
(b) TNT.
(c) Nature.
(d) TLC.

Short Answer Questions

1. The compounds where the factories are based include a number of amenities when __________ management must be there.

2. Branding seems to be a _______ economy, inflating with rapidity, but with hot air more than anything else.

3. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

4. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.

5. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

(see the answer key)

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