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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.
(a) Target.
(b) Gap.
(c) Nike.
(d) Reebok.

2. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Illegal workers.
(b) Executives.
(c) Freelancers.
(d) Interns.

3. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Customers.
(b) Attitude.
(c) Reputation.
(d) Bottom line.

4. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Schools.
(b) Governments.
(c) Soda companies.
(d) Corporations.

5. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Name.
(b) Choice.
(c) Price.
(d) Brand.

Short Answer Questions

1. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

2. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

3. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

4. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

(see the answer key)

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