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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Branding.
(b) Resources.
(c) Truth.
(d) Communication.

2. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.
(a) Bored.
(b) Married.
(c) Injured.
(d) Pregnant.

3. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) Apple.
(c) Microsoft.
(d) The Gap.

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Germany.
(c) Mexico.
(d) Canada.

5. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Sponsorship.
(b) Drug.
(c) Anti-trust.
(d) Capital funding.

Short Answer Questions

1. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.

4. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

(see the answer key)

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