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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Inventions.
(b) Books.
(c) Machines.
(d) Computers.

2. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Steven Spielberg.
(b) Pete Jackson.
(c) George Lucas.
(d) Joseph Campbell.

3. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Store.
(b) Profit.
(c) Reality.
(d) Destination.

4. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Upper class.
(b) Poor.
(c) Rural.
(d) Middle class.

5. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Movie.
(b) Play.
(c) Birthday.
(d) Book.

Short Answer Questions

1. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

3. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

4. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

5. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

(see the answer key)

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