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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Books.
(b) Movies.
(c) Billboards.
(d) Commercials.

2. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Fire.
(b) Takedown.
(c) Raid.
(d) Protest.

3. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.
(a) Target.
(b) Reebok.
(c) Gap.
(d) Nike.

4. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) Meijer.
(b) Gap.
(c) Wal Mart.
(d) K-Mart.

5. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) CBS.
(b) NBC.
(c) ABC.
(d) TNT.

Short Answer Questions

1. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

2. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

3. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

4. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.

(see the answer key)

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