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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Culture ____________ is a process in which billboard ads are altered or destroyed in order to convey a different message.
(a) Hurting.
(b) Talking.
(c) Messages.
(d) Jamming.

2. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) British.
(b) Irish.
(c) Indian.
(d) American.

3. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Colors.
(b) Messages.
(c) Advertisements.
(d) Toys.

4. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) TV.
(b) Reality.
(c) Disney.
(d) Books.

5. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Profitable.
(b) Effective.
(c) Trendy.
(d) Family.

Short Answer Questions

1. What did kids buy when the real version of a product was too expensive or too out of reach?

2. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.

4. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.

5. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

(see the answer key)

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