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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Emotional.
(b) Money.
(c) Loyal.
(d) Electric.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Line workers.
(b) Production workers.
(c) CEOs.
(d) Customers.

3. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Bottom line.
(b) Customers.
(c) Attitude.
(d) Reputation.

4. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.
(a) Contacts.
(b) Laziness.
(c) Money.
(d) Dedication.

5. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Shutdowns.
(b) Stock sales.
(c) Mergers.
(d) Loans.

Short Answer Questions

1. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

2. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

3. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.

4. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

5. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.

(see the answer key)

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