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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Hiring.
(b) Challenging.
(c) Contracting.
(d) Delegating.

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Reality.
(b) Disney.
(c) Books.
(d) TV.

3. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) Line workers.
(c) CEOs.
(d) Customers.

4. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Travels.
(b) Floats.
(c) Sinks.
(d) Sings.

5. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Money.
(b) Status.
(c) Brand.
(d) Shopping.

Short Answer Questions

1. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

2. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

3. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

4. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

5. What isn't being offered to many workers today, which saves the corporations millions and keeps stockholders happy?

(see the answer key)

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