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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Illegal activities.
(b) Monopoly.
(c) Buyouts.
(d) Low prices.

2. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.
(a) Bored.
(b) Pregnant.
(c) Married.
(d) Injured.

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Logos.
(c) Tags.
(d) Colors.

4. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Barbie.
(b) Army guys.
(c) Computers.
(d) Board games.

5. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Young adults.
(c) Teenagers.
(d) Older folks.

Short Answer Questions

1. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.

2. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

3. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

4. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

5. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

(see the answer key)

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