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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Full time managers.
(b) Temps.
(c) Contracted workers.
(d) Interns.

2. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Middle.
(b) Lower.
(c) Upper.
(d) Working.

3. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Belligerence.
(b) Understanding.
(c) Transcendence.
(d) Organization.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Leaders.
(b) Children.
(c) Parents.
(d) Grandparents.

5. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Factory.
(b) Service.
(c) Technology.
(d) Professional.

Short Answer Questions

1. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

2. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.

3. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.

4. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.

5. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.

(see the answer key)

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