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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Classes.
(b) Brands.
(c) Trends.
(d) Books.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.
(a) Grow.
(b) Be less unique.
(c) Become more popular.
(d) Suffer.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Steven Spielberg.
(b) George Lucas.
(c) Pete Jackson.
(d) Joseph Campbell.

4. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Magazines.
(b) CDs.
(c) Records.
(d) Books.

5. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Democratic.
(b) Religious.
(c) Republican.
(d) Communist.

Short Answer Questions

1. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

3. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

4. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

5. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.

(see the answer key)

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