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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Grandparents.
(b) Leaders.
(c) Children.
(d) Parents.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Production.
(b) Billing.
(c) Human Resources.
(d) Benefits.

3. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Message.
(b) Melody.
(c) Activism.
(d) Celebrity.

4. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Sinks.
(b) Travels.
(c) Sings.
(d) Floats.

5. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
(a) Board of directors.
(b) Competition.
(c) Funding.
(d) Logo.

Short Answer Questions

1. "Branding in its truest and most advanced incarnations is about corporate _______________."

2. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

3. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

4. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

5. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

(see the answer key)

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