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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Viacom.
(b) CNN.
(c) Turner Network.
(d) Home Box Office.

2. Identifying the segments of society which would be the most ____________ was the next level of branding.
(a) Profitable.
(b) Interested.
(c) Annoyed.
(d) Engaged.

3. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Barbie.
(b) Computers.
(c) Board games.
(d) Army guys.

4. What is the name of one of the largest employers in the United States, at the time this book was written?
(a) Tru Benefits.
(b) Microsoft.
(c) Allied Staffing.
(d) Manpower.

5. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) ABC.
(b) TNT.
(c) CBS.
(d) ESPN.

Short Answer Questions

1. ___________ is described as the active elimination and suppression of material.

2. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

3. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

5. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

(see the answer key)

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