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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Movie stations.
(b) Corporations.
(c) Publishers.
(d) Cable channels.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Product.
(b) Trust.
(c) Mythology.
(d) Schedule.

3. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Software.
(b) Books.
(c) Movies.
(d) Stores.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Book publishers.
(b) Newspapers.
(c) Television stations.
(d) Radio stations.

5. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Puma.
(b) Adidas.
(c) Reebok.
(d) Nike.

Short Answer Questions

1. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

4. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

5. Many more people were buying __________ brands in order to save money during tighter times in the market.

(see the answer key)

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