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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Link.
(b) Bundle.
(c) Market.
(d) Sell.

2. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Books.
(c) Classes.
(d) Trends.

3. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?
(a) Capital funding.
(b) Drug.
(c) Anti-trust.
(d) Sponsorship.

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Celebration.
(b) Joyness.
(c) Mouseville.
(d) Mickey and Minnie.

5. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Organization.
(b) Transcendence.
(c) Understanding.
(d) Belligerence.

Short Answer Questions

1. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

2. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.

4. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

(see the answer key)

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