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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) K-Mart.
(b) Gap.
(c) Meijer.
(d) Wal Mart.

2. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
(a) Sell.
(b) Bundle.
(c) Market.
(d) Link.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Trends.
(c) Books.
(d) Classes.

4. When was the first Disney store created in order to begin the idea of a brand experience?
(a) 1999.
(b) 1992.
(c) 1991.
(d) 1985.

5. Freelancing, according to Klein, requires _________, motivation, and strong internal work ethic in order to be profitable.
(a) Laziness.
(b) Money.
(c) Contacts.
(d) Dedication.

Short Answer Questions

1. Many believed the declining job market would be re-energized by ____________ innovations.

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. America seems to be moving into an _____________ relative to employment within the borders of the states.

4. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

5. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

(see the answer key)

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