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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Reebok.
(b) Apple.
(c) Hilfiger.
(d) Dell.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Shown.
(c) Hidden.
(d) Killed.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Urban.
(b) Prep.
(c) Hip hop.
(d) Jazz.

4. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Mythology.
(b) Schedule.
(c) Product.
(d) Trust.

5. In order to skirt the issue of not having paid benefits to temporary workers who were employed for over a year, Microsoft rehired the employees through ___________.
(a) A staffing agency.
(b) India.
(c) The government.
(d) A new benefits avoidance package.

Short Answer Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?

2. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

4. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

5. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

(see the answer key)

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