No Logo: Taking Aim at the Brand Bullies Quiz | Two Week Quiz A

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Quiz | Two Week Quiz A

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.
(a) Hiring.
(b) Contracting.
(c) Challenging.
(d) Delegating.

2. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Home Box Office.
(b) CNN.
(c) Turner Network.
(d) Viacom.

3. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Killed.
(c) Hidden.
(d) Shown.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Government.
(b) Factories.
(c) Businesses.
(d) Schools.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) IBM.
(b) Apple.
(c) The Gap.
(d) Microsoft.

Short Answer Questions

1. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

2. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

3. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

4. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

(see the answer key)

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