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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.
(a) Metal detectors.
(b) Hallways.
(c) Checkpoints.
(d) Basements.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Mergers.
(c) Layoffs.
(d) Changes.

3. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Boardroom.
(b) Advertising.
(c) Production.
(d) Store.

4. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.
(a) Sales goals.
(b) Invoices.
(c) Deadlines.
(d) Shipping costs.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Apple.
(b) IBM.
(c) The Gap.
(d) Microsoft.

Short Answer Questions

1. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

2. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.

5. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

(see the answer key)

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