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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. "Branding in its truest and most advanced incarnations is about corporate _______________."
(a) Understanding.
(b) Belligerence.
(c) Organization.
(d) Transcendence.

2. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Name.
(b) Brand.
(c) Price.
(d) Choice.

3. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Bankruptcies.
(b) Layoffs.
(c) Changes.
(d) Mergers.

4. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Golden.
(b) Skimpy.
(c) Quiet.
(d) Sign-On.

5. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Illegal workers.
(b) Executives.
(c) Interns.
(d) Freelancers.

Short Answer Questions

1. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

2. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

3. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

4. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

5. Foreign countries want to draw in foreign investors, so they have set up _____________.

(see the answer key)

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