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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Movies.
(b) Billboards.
(c) Books.
(d) Commercials.

2. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Tradition.
(b) Space.
(c) Identity.
(d) Truth.

3. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Professional.
(b) Factory.
(c) Technology.
(d) Service.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Nature.
(b) TLC.
(c) Discovery.
(d) TNT.

5. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.
(a) Temporary.
(b) Indian.
(c) Illegal.
(d) Full time.

Short Answer Questions

1. The goal of branding was to establish a/an _____________ connection between the customer and the product.

2. One of the CEOs of the MTV channel admits to the fact it is not about angst, but more about unbridled _____________.

3. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

4. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

(see the answer key)

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