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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?
(a) Production.
(b) Boardroom.
(c) Advertising.
(d) Store.

2. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Walden.
(b) Borders.
(c) Teachers.
(d) Barnes and Noble.

3. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Interns.
(b) Freelancers.
(c) Illegal workers.
(d) Executives.

4. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.
(a) Mergers.
(b) Shutdowns.
(c) Stock sales.
(d) Loans.

5. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Bottom line.
(b) Reputation.
(c) Attitude.
(d) Customers.

Short Answer Questions

1. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.

4. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

(see the answer key)

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