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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Celebration.
(b) Mark up.
(c) Loss.
(d) Party.

2. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Democracy.
(b) Activism.
(c) Militancy.
(d) Commercials.

3. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Adidas.
(b) Nike.
(c) Puma.
(d) Reebok.

4. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) CBS.
(b) ABC.
(c) NBC.
(d) TNT.

5. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Movies.
(b) Stores.
(c) Books.
(d) Software.

Short Answer Questions

1. ____________ now focus on the horrible practices of corporations in third world countries.

2. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

3. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.

5. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

(see the answer key)

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