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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Teenagers.
(b) Young adults.
(c) Older folks.
(d) Baby boomers.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Choices.
(b) Money.
(c) Draws.
(d) Free samples.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Offending.
(b) Identifying.
(c) Destroying.
(d) Mentioning.

4. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Reebok.
(b) Adidas.
(c) Puma.
(d) Nike.

5. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
(a) Sinks.
(b) Travels.
(c) Sings.
(d) Floats.

Short Answer Questions

1. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

3. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

4. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

5. What is the name of one of the largest employers in the United States, at the time this book was written?

(see the answer key)

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