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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.
(a) Full time.
(b) Illegal.
(c) Indian.
(d) Temporary.

2. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?
(a) Nike.
(b) Reebok.
(c) Greenpeace.
(d) Adbusters.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Books.
(b) Inventions.
(c) Computers.
(d) Machines.

4. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.
(a) Movement.
(b) Improvement.
(c) Changes.
(d) Collapse.

5. The goal of branding was to establish a/an _____________ connection between the customer and the product.
(a) Loyal.
(b) Money.
(c) Electric.
(d) Emotional.

Short Answer Questions

1. The case of McDonald's made it illegal for companies to sue people for _________, which protected people's rights.

2. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

4. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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