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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Products.
(c) Advertisements.
(d) Shops.

2. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.
(a) The United Nations.
(b) PETA.
(c) Amnesty International.
(d) Greenpeace.

3. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Shopping.
(b) Automatic.
(c) Lifestyle.
(d) Family.

4. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.
(a) Hallways.
(b) Checkpoints.
(c) Metal detectors.
(d) Basements.

5. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Advertising.
(b) Prices.
(c) Retailer.
(d) Brands.

Short Answer Questions

1. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

2. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

3. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

4. As a result of having so many more managers, the _________ class is beginning to diminish in size.

5. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

(see the answer key)

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