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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Products.
(b) Advertisements.
(c) Free samples.
(d) Shops.

2. In August of 1995, a sweatshop was raided in ___________, one which held 72 Thai garment workers in bonded slavery.
(a) Taiwan.
(b) Bangladesh.
(c) China.
(d) California.

3. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.
(a) Brands.
(b) Executives.
(c) Products.
(d) Workers.

4. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) CNN.
(b) Adbusters.
(c) ABC.
(d) MTV.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
(a) Roots.
(b) Race.
(c) Shoes.
(d) Run.

Short Answer Questions

1. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.

2. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

3. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

4. The workers who go into the factories overseas must pass through ____________ in order to enter and to exist.

5. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.

(see the answer key)

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