View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.
(a) Trusts.
(b) Factories.
(c) Sweatshops.
(d) Corporations.

2. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TLC.
(b) TNT.
(c) Nature.
(d) Discovery.

3. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) ABC.
(b) MTV.
(c) CNN.
(d) Adbusters.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) Fake markets.
(c) Superbrands.
(d) New brands.

5. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Teachers.
(b) Barnes and Noble.
(c) Borders.
(d) Walden.

Short Answer Questions

1. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

2. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

3. When was the first Disney store created in order to begin the idea of a brand experience?

4. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.

(see the answer key)

This section contains 222 words (approx. 1 page at 300 words per page) View a FREE sample