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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Underground.
(b) Home.
(c) Factory.
(d) Slum.

2. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Farming.
(b) Environment.
(c) Clothing.
(d) Technology.

3. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.
(a) Professional.
(b) Service.
(c) Factory.
(d) Technology.

4. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Fake.
(c) Pushy.
(d) Permanent.

5. ___________ is described as the active elimination and suppression of material.
(a) Monopoly.
(b) Censorship.
(c) Denial.
(d) Anti-trust.

Short Answer Questions

1. The goal of branding was to establish a/an _____________ connection between the customer and the product.

2. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

3. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

4. Many more people were buying __________ brands in order to save money during tighter times in the market.

5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?

(see the answer key)

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