View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Records.
(b) Books.
(c) CDs.
(d) Magazines.

2. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.
(a) Branding.
(b) Truth.
(c) Communication.
(d) Resources.

3. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.
(a) Monsanto.
(b) Hormel.
(c) Tesco.
(d) Kraft.

4. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Amy's.
(b) Monsanto.
(c) Whole Foods.
(d) Trader Joe's.

5. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Melody.
(b) Activism.
(c) Message.
(d) Celebrity.

Short Answer Questions

1. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

2. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

3. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.

4. The local military and police stop any ___________ by those who are not actually workers at the factories.

5. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.

(see the answer key)

This section contains 208 words (approx. 1 page at 300 words per page) View a FREE sample