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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. What is the name of one of the largest employers in the United States, at the time this book was written?
(a) Manpower.
(b) Microsoft.
(c) Tru Benefits.
(d) Allied Staffing.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.
(a) Trader Joe's.
(b) Amy's.
(c) Whole Foods.
(d) Monsanto.

3. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Afford to move out of their parents' house.
(b) Get done with school.
(c) Be in management.
(d) Find something better.

4. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(a) Microsoft.
(b) IBM.
(c) Apple.
(d) The Gap.

5. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Space.
(b) Uniqueness.
(c) Problems.
(d) Names.

Short Answer Questions

1. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.

2. During which period of time was there a successful attack on the practice of advertising?

3. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

4. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.

5. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

(see the answer key)

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