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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Reagan.
(b) Nixon.
(c) Bush.
(d) Eisenhower.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Truths.
(b) Profits.
(c) Stealth.
(d) Consciousness.

3. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Religious.
(b) Democratic.
(c) Communist.
(d) Republican.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Celebrity.
(b) Message.
(c) Melody.
(d) Activism.

5. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.
(a) Truth.
(b) Pride.
(c) Honor.
(d) Greed.

Short Answer Questions

1. Klein compares the experience within a superstore as something that is a one- to two-hour __________.

2. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

3. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

4. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

5. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.

(see the answer key)

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