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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Reebok.
(b) Adidas.
(c) Nike.
(d) Puma.

2. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Urban.
(b) Prep.
(c) Hip hop.
(d) Jazz.

3. Even corporate _________ are for sale, moving from one company to another frequently, according to Klein.
(a) Products.
(b) Workers.
(c) Brands.
(d) Executives.

4. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.
(a) ABC.
(b) CBS.
(c) NBC.
(d) TNT.

5. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Books.
(b) Machines.
(c) Invoices.
(d) Companies.

Short Answer Questions

1. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

2. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

3. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

5. During which period of time was there a successful attack on the practice of advertising?

(see the answer key)

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