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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Branding.
(b) Democratic.
(c) Labor.
(d) Republican.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Mergers.
(b) Layoffs.
(c) Bankruptcies.
(d) Changes.

3. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) MTV.
(b) CNN.
(c) Adbusters.
(d) ABC.

4. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Company.
(b) Name.
(c) Prison.
(d) Loop.

5. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Markers.
(b) Tags.
(c) Colors.
(d) Logos.

Short Answer Questions

1. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

2. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

3. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

4. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.

5. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

(see the answer key)

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