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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.
(a) Status.
(b) Shopping.
(c) Brand.
(d) Money.

2. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Children.
(b) Leaders.
(c) Parents.
(d) Grandparents.

3. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.
(a) Money.
(b) Choices.
(c) Free samples.
(d) Draws.

4. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) Canada.
(b) Germany.
(c) New Zealand.
(d) Mexico.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?
(a) Bush.
(b) Eisenhower.
(c) Reagan.
(d) Nixon.

Short Answer Questions

1. "Branding in its truest and most advanced incarnations is about corporate _______________."

2. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.

3. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

5. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

(see the answer key)

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