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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Germany.
(c) Mexico.
(d) Canada.

2. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Communist.
(b) Republican.
(c) Religious.
(d) Democratic.

3. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Bust.
(b) Ms.
(c) Teen.
(d) Seventeen.

4. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.
(a) McTreason Case.
(b) McLibel Trial.
(c) McAttack.
(d) McLies.

5. The _________ has become the hottest commodity when it comes to the advertising culture.
(a) Stories.
(b) TV.
(c) Street.
(d) Schools.

Short Answer Questions

1. Some corporations have even paid college students to talk up their ___________ while being paid to do so.

2. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.

3. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'

4. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?

5. Many more people were buying __________ brands in order to save money during tighter times in the market.

(see the answer key)

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