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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Human Resources.
(b) Benefits.
(c) Billing.
(d) Production.

2. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Branding.
(b) Democratic.
(c) Republican.
(d) Labor.

3. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Factories.
(b) Names.
(c) Entities.
(d) Companies.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Activism.
(b) Militancy.
(c) Democracy.
(d) Commercials.

5. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Movie stations.
(b) Publishers.
(c) Corporations.
(d) Cable channels.

Short Answer Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

2. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.

3. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

4. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

5. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

(see the answer key)

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