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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Grouping.
(b) Clustering.
(c) Infiltrating.
(d) Bombing.

2. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) Marketing.
(b) Trained.
(c) Professional.
(d) New age.

3. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Whitewashing.
(b) Burning.
(c) Protesting.
(d) Breaking down.

4. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Commercials.
(c) Infomercials.
(d) Arguments.

5. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.
(a) Heard.
(b) Believed.
(c) Witnessed.
(d) Seen.

Short Answer Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

4. The broader goal of the process in #139 is to take back the public _________ and to stop the corporations from taking over all of the public's senses.

5. The _________ has become the hottest commodity when it comes to the advertising culture.

(see the answer key)

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