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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. As a result of branding, _________ is not a shoe or a piece of clothing, but a lifestyle of sports and fitness according to the company.
(a) Puma.
(b) Reebok.
(c) Adidas.
(d) Nike.

2. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Protesting.
(b) Burning.
(c) Whitewashing.
(d) Breaking down.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Brands.
(b) Books.
(c) Classes.
(d) Trends.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) Discovery.
(b) Nature.
(c) TNT.
(d) TLC.

5. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Television stations.
(b) Radio stations.
(c) Book publishers.
(d) Newspapers.

Short Answer Questions

1. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

2. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

3. ___________ is described as the active elimination and suppression of material.

4. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.

5. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.

(see the answer key)

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