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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Records.
(b) CDs.
(c) Magazines.
(d) Books.

2. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.
(a) Reebok.
(b) Nike.
(c) Adidas.
(d) Puma.

3. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Fake markets.
(b) New brands.
(c) New styles.
(d) Superbrands.

4. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?
(a) Bomb.
(b) Star.
(c) Lightning.
(d) Skull and crossbones.

5. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Illegal activities.
(b) Monopoly.
(c) Buyouts.
(d) Low prices.

Short Answer Questions

1. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.

2. ________ refused at one point to inform consumers of what foods were the product of genetic engineering, and still do to this day.

3. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

4. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.

5. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.

(see the answer key)

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