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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Upper.
(b) Middle.
(c) Lower.
(d) Working.

2. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.
(a) Aggression.
(b) Power.
(c) Knowledge.
(d) Beauty.

3. Workers, both skilled and unskilled, do not embrace _________ to their employers anymore, it seems.
(a) Long term commitments.
(b) Loyalty.
(c) Quality.
(d) Branding.

4. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.
(a) 14.
(b) 31.
(c) 100.
(d) 20.

5. The _________ has become the hottest commodity when it comes to the advertising culture.
(a) TV.
(b) Stories.
(c) Schools.
(d) Street.

Short Answer Questions

1. Whose images began to educate people about the terrors which were being found in sweatshops across the world?

2. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.

3. What is the name of one of the largest employers in the United States, at the time this book was written?

4. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

5. __________ was the first company to begin with the idea of shipping production overseas where it could be cheaper.

Short Essay Questions

1. Who were some of the groups that police were able to break up in England during the 1990s?

2. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

3. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

4. Why are the factories themselves walled off from the rest of the world and the general population of the area?

5. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

6. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

7. What is the broader goal of culture jamming, according to Klein in her book?

8. What is the overall concept behind corporate and culture jamming?

9. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

10. How has billboard jamming been reborn in times of Internet and other forms of advertising?

(see the answer keys)

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