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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Afford to move out of their parents' house.
(b) Find something better.
(c) Be in management.
(d) Get done with school.

2. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.
(a) Honor.
(b) Culture.
(c) Truth.
(d) Uniqueness.

3. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Burning.
(b) Breaking down.
(c) Protesting.
(d) Whitewashing.

4. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.
(a) Factories.
(b) Stores.
(c) Brands.
(d) Shipping stores.

5. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.
(a) Religious.
(b) Democratic.
(c) Republican.
(d) Communist.

Short Answer Questions

1. ___________make up a large percentage of the workers for Microsoft and other software companies.

2. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.

3. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

4. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

5. The markup of the products allows for the expansion of more brand __________ and more executive salaries.

Short Essay Questions

1. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

2. Who were some of the groups that police were able to break up in England during the 1990s?

3. What do governments in third world countries offer to American companies as incentives to move their production there?

4. What is culture jamming and what does it do for society?

5. What is the value of using cheaper labor in different countries around the world, according to some businesses?

6. What was the technique used by reporters to help expose the atrocities of factory conditions?

7. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

8. What were some of the activities that the RTF group would do in order to reclaim public space?

9. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

10. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

(see the answer keys)

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