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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.
(a) Contracted workers.
(b) Interns.
(c) Temps.
(d) Full time managers.

2. During which period of time was there a successful attack on the practice of advertising?
(a) Great Depression.
(b) World War One.
(c) Vietnam.
(d) World War Two.

3. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Health.
(b) Art.
(c) Drug.
(d) Music.

4. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.
(a) Illegal.
(b) Indian.
(c) Full time.
(d) Temporary.

5. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.
(a) 14.
(b) 100.
(c) 31.
(d) 20.

Short Answer Questions

1. Having production sent to third world countries meant a __________% markup on some product costs.

2. In ___________ countries, the factories are blocked off from view in order to prevent a clear view of capitalism.

3. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

4. Which costs need to be reduced as a result of needing to be more focused on the brand than the product?

5. The _________ has become the hottest commodity when it comes to the advertising culture.

Short Essay Questions

1. What might an American manager of a foreign factory be able to enjoy in this factory zone?

2. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

3. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

4. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

5. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

6. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

7. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

8. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

9. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

10. Why are the factories themselves walled off from the rest of the world and the general population of the area?

(see the answer keys)

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