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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Republican.
(b) Branding.
(c) Democratic.
(d) Labor.

2. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Newsweek.
(b) Time.
(c) Life.
(d) New York Times.

3. The markup of the products allows for the expansion of more brand __________ and more executive salaries.
(a) Problems.
(b) Uniqueness.
(c) Space.
(d) Names.

4. Once an executive has trimmed the company and saved money, he/she might move on to the next company, often leaving with a golden ________.
(a) Trophy.
(b) Ring.
(c) Handshake.
(d) Check.

5. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Truth.
(b) Business.
(c) Media.
(d) Company.

Short Answer Questions

1. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.

2. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.

3. What is the main symbol of the Reclaim the Streets flag, as used in the UK to help take back culture?

4. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.

5. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

Short Essay Questions

1. What is culture jamming and what does it do for society?

2. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

3. What is the value of using cheaper labor in different countries around the world, according to some businesses?

4. How does the health care industry begin to incorporate the idea of impermanent workers?

5. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

6. What was the technique used by reporters to help expose the atrocities of factory conditions?

7. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

8. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

9. Why are the factories themselves walled off from the rest of the world and the general population of the area?

10. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

(see the answer keys)

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