No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.
(a) Punishments.
(b) Prices.
(c) Turnover.
(d) Temperatures.

2. Those against corporations have been joined by those who are fighting for the ___________ as many of the issues are the same.
(a) Sweatshops.
(b) Big box stores.
(c) Environment.
(d) Temporary staffing agencies.

3. During which period of time was there a successful attack on the practice of advertising?
(a) World War Two.
(b) Vietnam.
(c) Great Depression.
(d) World War One.

4. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.
(a) McAttack.
(b) McLies.
(c) McTreason Case.
(d) McLibel Trial.

5. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Billing.
(b) Human Resources.
(c) Production.
(d) Benefits.

Short Answer Questions

1. Many of the jobs in the ________ industry are still available, though they have been reduced to part time.

2. _________ are made in factories, brands are what consumers buy, according to companies today.

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

5. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

Short Essay Questions

1. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

2. What might an American manager of a foreign factory be able to enjoy in this factory zone?

3. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

4. In order to come up with the financial resources to pay for advertising, what do businesses have to do to cut costs?

5. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

6. What do governments in third world countries offer to American companies as incentives to move their production there?

7. What is the overall concept behind corporate and culture jamming?

8. What are some of the results of the mass shutdowns of American factories and production lines?

9. What is the value of using cheaper labor in different countries around the world, according to some businesses?

10. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

(see the answer keys)

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