No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Illegal workers.
(b) Freelancers.
(c) Executives.
(d) Interns.

2. What was the Criminal Justice Act designed to stop from happening?
(a) Parties.
(b) Protests.
(c) Crimes.
(d) Raves.

3. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.
(a) Stores.
(b) Shipping stores.
(c) Brands.
(d) Factories.

4. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.
(a) Intention.
(b) Truth.
(c) Money.
(d) Cost.

5. __________ bonuses are paid when the new executive comes on board, then the house cleaning of other workers begins to pay for this new management member.
(a) Quiet.
(b) Sign-On.
(c) Skimpy.
(d) Golden.

Short Answer Questions

1. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

2. _________ are made in factories, brands are what consumers buy, according to companies today.

3. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.

4. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?

5. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.

Short Essay Questions

1. How does the health care industry begin to incorporate the idea of impermanent workers?

2. Who were some of the groups that police were able to break up in England during the 1990s?

3. What do governments in third world countries offer to American companies as incentives to move their production there?

4. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

5. What are some of the results of the mass shutdowns of American factories and production lines?

6. Why are the factories themselves walled off from the rest of the world and the general population of the area?

7. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

8. What might an American manager of a foreign factory be able to enjoy in this factory zone?

9. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

10. What was the technique used by reporters to help expose the atrocities of factory conditions?

(see the answer keys)

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