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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Branding seems to be a _______ economy, inflating with rapidity, but with hot air more than anything else.
(a) Boss.
(b) Balloon.
(c) Anger.
(d) Superficial.

2. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Human Resources.
(b) Billing.
(c) Benefits.
(d) Production.

3. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Pies.
(b) Protest.
(c) Anger.
(d) Action.

4. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Technology.
(b) Farming.
(c) Clothing.
(d) Environment.

5. America seems to be moving into an _____________ relative to employment within the borders of the states.
(a) Misunderstanding.
(b) Impermanence.
(c) Wasteland.
(d) Peace.

Short Answer Questions

1. The National _________ Committee has been the most successful in creating cracks in the branded economy.

2. The McDonald's trial was never about winning in court, it was about using the _______ to win over the public.

3. Attempts by employees in third world countries to unionize are hampered by high _________ and the threat to close the facility.

4. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.

5. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.

Short Essay Questions

1. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

2. What was the technique used by reporters to help expose the atrocities of factory conditions?

3. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

4. What is culture jamming and what does it do for society?

5. What might an American manager of a foreign factory be able to enjoy in this factory zone?

6. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

7. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

8. How has billboard jamming been reborn in times of Internet and other forms of advertising?

9. What is the value of using cheaper labor in different countries around the world, according to some businesses?

10. What do governments in third world countries offer to American companies as incentives to move their production there?

(see the answer keys)

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