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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. ___________ was ready to attack the movement in advertising, but then began an advertisement for anti-advertising.
(a) ABC.
(b) CNN.
(c) MTV.
(d) Adbusters.

2. The ________ was a court case in 1994, which continued on for many years, discussing the right for Steel and Morris to create pamphlets against McDonald's.
(a) McAttack.
(b) McLies.
(c) McLibel Trial.
(d) McTreason Case.

3. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Seventeen.
(b) Ms.
(c) Teen.
(d) Bust.

4. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Workers.
(b) Ethics.
(c) Sweatshops.
(d) Conduct.

5. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.
(a) Kraft.
(b) Hormel.
(c) Tesco.
(d) Monsanto.

Short Answer Questions

1. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

2. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

3. Those who work at a Starbucks or a Borders are working there until they can __________________.

4. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.

5. Having production sent to third world countries meant a __________% markup on some product costs.

Short Essay Questions

1. What do governments in third world countries offer to American companies as incentives to move their production there?

2. What is the value of using cheaper labor in different countries around the world, according to some businesses?

3. Why are the factories themselves walled off from the rest of the world and the general population of the area?

4. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

5. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

6. Which three companies were the subject of attacks from activist groups in the 1990s, getting a lot of publicity for their poor business practices?

7. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

8. What was the technique used by reporters to help expose the atrocities of factory conditions?

9. What were some of the activities that the RTF group would do in order to reclaim public space?

10. How does the health care industry begin to incorporate the idea of impermanent workers?

(see the answer keys)

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