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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.

2. Illegal _________ were combinations of companies that secretly agreed to fix prices while pretending to be competitive.

3. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

4. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?

5. "Branding in its truest and most advanced incarnations is about corporate _______________."

Short Essay Questions

1. What are large corporations doing in the context of films in order to advertise their products?

2. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

3. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

4. Give an example of what co-branding might look like for a corporation or a business.

5. What is at risk as the media becomes more intertwined with the larger companies who are trying to advertise?

6. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

7. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

8. What had to happen in businesses when they realized that traditional advertising was not enough?

9. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

10. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

Essay Topic 2

As a result of outsourcing, employees are less likely to be loyal to their employers, it has been shown.

Part 1: How do you think a lack of loyalty might be impacting the quality of work of freelancers?

Part 2: Do you think you would be a better or worse worker if you didn't work directly for a company?

Part 3: How might a company be impacted if they only hire outsourced workers?

Essay Topic 3

The introduction of logos began to create a further connection to the idea of brands and brand names.

Part 1: Why do you think that logos have become so effective in terms of relating to customers?

Part 2: Do you purchase items based on the brand's logo?

Part 3: What happens when a person wears a number of logos or carries around items which have logos on them?

(see the answer keys)

This section contains 712 words (approx. 3 pages at 300 words per page) View a FREE sample