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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

2. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.

4. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

5. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

Short Essay Questions

1. What became commonplace in the public school systems as a result of the appeal of branding concepts?

2. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

3. What are large corporations doing in the context of films in order to advertise their products?

4. What are some political ramifications of sponsorships in the eye of the public?

5. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

6. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

7. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

8. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

9. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

10. What are some of the ways in which entire buildings can be used to help with branding campaigns?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Many more people are working at home these days or companies are contracting out work overseas.

Part 1: What are some of the benefits of having employees who do not work in a building?

Part 2: What are some of the downsides of having employees who are not on site?

Part 3: Why do you think the companies are turning away from having all of the employees in one place?

Essay Topic 2

Companies want to create a customer experience, not just a singular shopping experience.

Part 1: What happens when a customer has an experience, rather than just shopping to get what they need?

Part 2: Do you think the customer experience is important to you?

Part 3: Why do you think companies want to turn their products into a lifestyle instead of just items?

Essay Topic 3

American corporations are now buying items made elsewhere and creating a brand to make them more exciting to sell.

Part 1: What do you think about the idea of products being made in other countries?

Part 2: How do you think the American people suffer from not having products made in the United States?

Part 3: Why do you think businesses want to have production done overseas instead of in the country?

(see the answer keys)

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