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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.
(a) Activism.
(b) Melody.
(c) Celebrity.
(d) Message.

2. Large __________ have consumed public space so much that their power controls what people see, read, and purchase each day.
(a) Publishers.
(b) Cable channels.
(c) Corporations.
(d) Movie stations.

3. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
(a) Classes.
(b) Books.
(c) Brands.
(d) Trends.

4. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TLC.
(b) Nature.
(c) TNT.
(d) Discovery.

5. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Company.
(b) Loop.
(c) Name.
(d) Prison.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. In 1998, ________ tried to air a show on the safety issues at theme parks, but Disney, its parent company, killed it.

3. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

4. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

Short Essay Questions

1. Why have financially strapped cities turned to partnering with corporations?

2. What did companies do in response to the consumers' needs for improvements in their lives?

3. While corporations began to buy their own facilities, what does the common person tend to think of these corporations?

4. How was brand expansion fostered further by governments at all levels?

5. Give an example of what co-branding might look like for a corporation or a business.

6. How does Barnes and Noble create the concept of a branded store for consumers?

7. What can no media venue exist without, according to Klein's findings in this particular book?

8. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

9. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

10. What does the idea of synergy in brand-run corporations mean to the consumer and to the brand?

(see the answer keys)

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