No Logo: Taking Aim at the Brand Bullies Test | Mid-Book Test - Medium

Naomi Klein
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.
(a) Clear.
(b) Porfitable.
(c) Competitive.
(d) Truthful.

2. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Company.
(b) Loop.
(c) Name.
(d) Prison.

3. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Products.
(b) Waistlines.
(c) Employees.
(d) Corporations.

4. ___________ is about hawking a product, according to some in the industry.
(a) Commercializing.
(b) Selling.
(c) Profiting.
(d) Advertising.

5. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Offending.
(b) Destroying.
(c) Mentioning.
(d) Identifying.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

3. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.

4. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

5. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

Short Essay Questions

1. What did companies do in response to the consumers' needs for improvements in their lives?

2. How have some corporations consumed public space as well, according to Klein in this book?

3. What became commonplace in the public school systems as a result of the appeal of branding concepts?

4. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

5. What are some of the examples of brand extension possibilities which businesses began to explore in the 1990s?

6. What are large corporations doing in the context of films in order to advertise their products?

7. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

8. How does synergy lead to outright censorship in the consumer market, though most are unaware of it?

9. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

10. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

(see the answer keys)

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