No Logo: Taking Aim at the Brand Bullies Test | Mid-Book Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.
(a) Shiny.
(b) Retro.
(c) New.
(d) Heavy.

2. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.
(a) Reality.
(b) TV.
(c) Disney.
(d) Books.

3. The fiercest battles are not between the products, but they are between the branded _________ that are constantly redrawing the borders.
(a) Mergers.
(b) Words.
(c) Camps.
(d) Movies.

4. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Employees.
(c) Products.
(d) Waistlines.

5. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) Superstores.
(b) Price cutting.
(c) Malls.
(d) The Internet.

Short Answer Questions

1. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.

2. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.

3. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

5. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

Short Essay Questions

1. What are some political ramifications of sponsorships in the eye of the public?

2. What are large corporations doing in the context of films in order to advertise their products?

3. What had to happen in businesses when they realized that traditional advertising was not enough?

4. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

5. As an example, what did the brand name Nike seem to mean to those who bought their products?

6. Why wouldn't ABC air a story on the idea of poor security at theme parks and at resorts?

7. What is the reason why most corporations for most of the Twentieth century were growing in size?

8. Why don't consumers fail to realize the consolidation of the various business industries in their lives?

9. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

10. In the end, global marketing begins to limit news coverage. Why does global marketing limit critical news coverage?

(see the answer keys)

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