No Logo: Taking Aim at the Brand Bullies Test | Mid-Book Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Sidewalks.
(b) Telephone poles.
(c) Books.
(d) Buses.

2. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Product.
(b) Trust.
(c) Schedule.
(d) Mythology.

3. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Ignored.
(b) Shown.
(c) Killed.
(d) Hidden.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Roamers.
(b) Hunters.
(c) Snitches.
(d) Stalkers.

5. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Corporations.
(b) Soda companies.
(c) Governments.
(d) Schools.

Short Answer Questions

1. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

3. ___________ is about hawking a product, according to some in the industry.

4. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

5. ___________ is described as the active elimination and suppression of material.

Short Essay Questions

1. Give an example of what co-branding might look like for a corporation or a business.

2. Why have financially strapped cities turned to partnering with corporations?

3. How does the company of Viacom benefit from its ownership of Blockbuster and Paramount Pictures?

4. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

5. How does Barnes and Noble create the concept of a branded store for consumers?

6. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

7. The activities of bundling services and items wasn't always the case, as anti-trust laws would have prevented these occurrences. During what era did the anti-trust laws become dismantled?

8. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

9. Why are price wars forcing the smaller business out of the market, while giants like Wal-Mart are able to compete?

10. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

(see the answer keys)

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