No Logo: Taking Aim at the Brand Bullies Test | Mid-Book Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.
(a) Effective.
(b) Family.
(c) Profitable.
(d) Trendy.

2. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.
(a) Books.
(b) Machines.
(c) Inventions.
(d) Computers.

3. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Books.
(b) Records.
(c) CDs.
(d) Magazines.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Books.
(b) Companies.
(c) Machines.
(d) Invoices.

5. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) Price cutting.
(b) Malls.
(c) The Internet.
(d) Superstores.

Short Answer Questions

1. The goal of branded stores is to offer an experience with ever more _________ to help entice people to come back.

2. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.

3. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.

4. ___________ is about hawking a product, according to some in the industry.

5. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

Short Essay Questions

1. In order to market brands to teens, what did businesses realize they would need to do with their products and promotions?

2. How was brand expansion fostered further by governments at all levels?

3. As an example, what did the brand name Nike seem to mean to those who bought their products?

4. What does Klein note is the danger of creating larger superstores which can infiltrate the lifestyle of a city?

5. Who does Klein consider to be some of the winners in terms of marketing to teens in the 1990s?

6. What is helping to cause more people to speak up about the growing takeover of business by larger corporations?

7. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

8. What did companies do in response to the consumers' needs for improvements in their lives?

9. What does the strategy "Selection versus Choice" mean to those who are selling items to the everyday person?

10. How does Barnes and Noble create the concept of a branded store for consumers?

(see the answer keys)

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