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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Movie.
(b) Birthday.
(c) Book.
(d) Play.

2. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Illegal activities.
(b) Low prices.
(c) Buyouts.
(d) Monopoly.

3. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.
(a) Identifying.
(b) Destroying.
(c) Mentioning.
(d) Offending.

4. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Roamers.
(b) Stalkers.
(c) Snitches.
(d) Hunters.

5. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Space.
(b) Identity.
(c) Tradition.
(d) Truth.

6. What did kids buy when the real version of a product was too expensive or too out of reach?
(a) Knock offs.
(b) Generics.
(c) Hot products.
(d) Handmade products.

7. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Mergers.
(b) Bankruptcies.
(c) Layoffs.
(d) Changes.

8. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Free samples.
(b) Shops.
(c) Products.
(d) Advertisements.

9. What's interesting about the Disney branded town in Florida is that it offers a celebration of _________________.
(a) Peace.
(b) Brandlessness.
(c) Commercialism.
(d) Family.

10. ___________ is described as the active elimination and suppression of material.
(a) Anti-trust.
(b) Monopoly.
(c) Censorship.
(d) Denial.

11. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) New styles.
(b) Fake markets.
(c) New brands.
(d) Superbrands.

12. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.
(a) Meijer.
(b) Gap.
(c) K-Mart.
(d) Wal Mart.

13. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.
(a) Books.
(b) Records.
(c) CDs.
(d) Magazines.

14. According to the book, _________ is something which is becoming less and less of a reality in the world of capitalism.
(a) Competition.
(b) Peace.
(c) Diversity.
(d) Savings.

15. Klein's parents thought of ___________ as a racket since once you get one, then you need all of the accessories to play with it.
(a) Army guys.
(b) Computers.
(c) Barbie.
(d) Board games.

Short Answer Questions

1. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

3. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

(see the answer keys)

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