No Logo: Taking Aim at the Brand Bullies Test | Mid-Book Test - Easy

Naomi Klein
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Customers.
(b) Attitude.
(c) Bottom line.
(d) Reputation.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Waistlines.
(c) Employees.
(d) Products.

3. Where did the author's parents move in order to avoid the Vietnam War in the 1960s and 1970s?
(a) New Zealand.
(b) Canada.
(c) Mexico.
(d) Germany.

4. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Barnes and Noble.
(b) Teachers.
(c) Walden.
(d) Borders.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Mythology.
(b) Product.
(c) Trust.
(d) Schedule.

6. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Buses.
(b) Sidewalks.
(c) Telephone poles.
(d) Books.

7. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Consciousness.
(b) Stealth.
(c) Profits.
(d) Truths.

8. Cultural trends tend to begin in ___________ neighborhoods and then move out to the suburbs.
(a) Poor.
(b) Rural.
(c) Middle class.
(d) Upper class.

9. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Popular.
(b) Generic.
(c) Genetic.
(d) Old.

10. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.
(a) Suffer.
(b) Be less unique.
(c) Grow.
(d) Become more popular.

11. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.
(a) Identity.
(b) Space.
(c) Tradition.
(d) Truth.

12. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.
(a) TNT.
(b) TLC.
(c) Discovery.
(d) Nature.

13. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
(a) Pete Jackson.
(b) George Lucas.
(c) Joseph Campbell.
(d) Steven Spielberg.

14. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Books.
(b) Movies.
(c) Commercials.
(d) Billboards.

15. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Radio stations.
(b) Newspapers.
(c) Television stations.
(d) Book publishers.

Short Answer Questions

1. As the media begins to focus more on global markets, stations try to avoid __________ other governments with critical coverage.

2. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

4. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

5. _________-obsessed shoppers have adopted an almost fetishistic attitude and approach to consumption.

(see the answer keys)

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