|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. __________ allowed companies to become more connected to the events which they were affiliated with, no matter what the event.
2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(d) Telephone poles.
3. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.
4. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Mark up.
5. Who was NOT one of the winners according to market research into the growing consumer group, as referenced in #33?
(d) The Gap.
6. Some corporations have even paid college students to talk up their ___________ while being paid to do so.
7. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
8. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
9. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.
10. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
11. With the help of ___________ advertising gurus, a product is no longer a product, but it is a way of life, an attitude, a set of values, a look, an idea.
(a) New age.
12. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.
(a) Become more popular.
(b) Be less unique.
13. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
14. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.
(a) Social issue.
15. A key element in keeping the costs at Wal-Mart low is the stores are build within a short distance of ___________ centers.
(b) Mom and pop.
Short Answer Questions
1. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.
2. Microsoft's efforts to __________ software began to reduce the choices available to consumers.
3. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
4. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.
5. ___________ is about hawking a product, according to some in the industry.
This section contains 474 words
(approx. 2 pages at 300 words per page)