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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.
(a) Consciousness.
(b) Stealth.
(c) Truths.
(d) Profits.

2. Klein compares the experience within a superstore as something that is a one- to two-hour __________.
(a) Birthday.
(b) Book.
(c) Play.
(d) Movie.

3. Large corporations give money to movie makers in order to get their products prominently featured in __________.
(a) Billboards.
(b) Commercials.
(c) Books.
(d) Movies.

4. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Hidden.
(b) Ignored.
(c) Shown.
(d) Killed.

5. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Products.
(c) Employees.
(d) Corporations.

Short Answer Questions

1. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

2. The marketplace is no longer __________ when the corporations control all of the media and the retail industries.

3. Klein points out that Cathedral Grove isn't a forest at all, but a _________ museum as it is not accessible to all.

4. Microsoft's efforts to __________ software began to reduce the choices available to consumers.

5. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.

(see the answer key)

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