No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz C

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.

No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz C

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. ___________ is described as the active elimination and suppression of material.
(a) Monopoly.
(b) Anti-trust.
(c) Denial.
(d) Censorship.

2. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.
(a) Logos.
(b) Markers.
(c) Colors.
(d) Tags.

3. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Sandwich boards.
(b) Commercials.
(c) Arguments.
(d) Infomercials.

4. Creating a ________ is the key buzz phrase for a corporation which wants to create a superstore.
(a) Store.
(b) Destination.
(c) Profit.
(d) Reality.

5. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Children.
(b) Leaders.
(c) Grandparents.
(d) Parents.

Short Answer Questions

1. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

2. Markets that respond to the tyranny of size have always had a tendency toward __________.

3. People begin to realize that the corporate ideas of 'cool' were dictated by the capitalists who were driven by ________.

4. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.

5. The brand had to infiltrate every corner of life, despite predictions that the brand would _______ as a result.

(see the answer key)

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