View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Street _________ abound in the black neighborhoods as they know that the trends there will be cool in two to three years.
(a) Snitches.
(b) Hunters.
(c) Stalkers.
(d) Roamers.

2. The corporations pay the African American teens to wear certain items in order to become walking ___________ for the products.
(a) Commercials.
(b) Infomercials.
(c) Arguments.
(d) Sandwich boards.

3. Many more people were buying __________ brands in order to save money during tighter times in the market.
(a) Popular.
(b) Generic.
(c) Old.
(d) Genetic.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Businesses.
(b) Schools.
(c) Factories.
(d) Government.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Prep.
(b) Jazz.
(c) Urban.
(d) Hip hop.

Short Answer Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

2. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.

3. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

4. Co-branding is seen as a win-win situation since the product and the _________ are both promoted at the same time.

5. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

(see the answer key)

This section contains 234 words (approx. 1 page at 300 words per page) View a FREE sample