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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. Sponsorships and strategically placed __________ helped to create a customer brand experience which could continue to promote the brand.
(a) Products.
(b) Advertisements.
(c) Free samples.
(d) Shops.

2. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.
(a) Leaders.
(b) Grandparents.
(c) Parents.
(d) Children.

3. __________ were twenty-something workers who were brought in to help corporations find out what was cool for the teens of the day.
(a) Change agents.
(b) Free agents.
(c) Teen agents.
(d) New agents.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.
(a) Companies.
(b) Machines.
(c) Books.
(d) Invoices.

5. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Young adults.
(b) Baby boomers.
(c) Teenagers.
(d) Older folks.

Short Answer Questions

1. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

2. In order to stop the spread of the idea that companies were trying to infiltrate the culture, they began to produce _______ items, touting the coolness of uncool items from the years before.

3. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

5. Cool _________ are stalkers of youth culture who trail teens, hang out with them, learn their language, and then recommend products.

(see the answer key)

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