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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 1-5.

Multiple Choice Questions

1. The Internet has created opportunities for ad free _______ which use embedded keywords to direct a reader to an advertisement.
(a) Books.
(b) Sites.
(c) Articles.
(d) Ads.

2. In addition to buildings and billboards, one can also see advertising on the sides of ____________ and cars.
(a) Telephone poles.
(b) Buses.
(c) Sidewalks.
(d) Books.

3. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.
(a) Hip hop.
(b) Jazz.
(c) Urban.
(d) Prep.

4. Who, when faced with less money, allowed these companies to use their brands in order to gain more money for certain events?
(a) Government.
(b) Schools.
(c) Businesses.
(d) Factories.

5. Who did the business leaders of the 1990s begin to realize was the next new consumer group they needed to target?
(a) Baby boomers.
(b) Teenagers.
(c) Older folks.
(d) Young adults.

Short Answer Questions

1. Since they wanted to remain cool, many of the __________ also began to follow along with market brand trends.

2. During the 1990s, the consumer became more _________ conscious than brand conscious due to the recession taking place.

3. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.

4. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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