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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. When using a temporary staffing agency for the majority of employees, a company doesn't have to have a _____________ department.
(a) Billing.
(b) Benefits.
(c) Human Resources.
(d) Production.

2. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.
(a) Turner Network.
(b) Home Box Office.
(c) Viacom.
(d) CNN.

3. People begin to feel betrayed by the companies for which they have worked, as they can not count on job ____________.
(a) Benefits.
(b) Security.
(c) Flexibility.
(d) Options.

4. When the hip hop trend began to move out of the black neighborhoods, companies started to create __________.
(a) Superbrands.
(b) New styles.
(c) New brands.
(d) Fake markets.

5. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.
(a) Layoffs.
(b) Bankruptcies.
(c) Mergers.
(d) Changes.

Short Answer Questions

1. The world of __________ looked dingy by comparison, according to the author when she went to Disneyland as a child.

2. "Branding in its truest and most advanced incarnations is about corporate _______________."

3. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

4. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.

5. The _________ has become the hottest commodity when it comes to the advertising culture.

(see the answer key)

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