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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. ______________ is a bookstore which began with the idea of offering a library like experience, with coffee from Starbucks.
(a) Borders.
(b) Walden.
(c) Teachers.
(d) Barnes and Noble.

2. Reverend Butts began his adbusting by __________ billboards in order to remove them from sight.
(a) Protesting.
(b) Burning.
(c) Whitewashing.
(d) Breaking down.

3. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Ethics.
(b) Workers.
(c) Sweatshops.
(d) Conduct.

4. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Pies.
(b) Action.
(c) Protest.
(d) Anger.

5. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.
(a) Slums.
(b) Companies.
(c) Labor pool.
(d) Sweatshops.

Short Answer Questions

1. Over time, however, the people who were being used to promote brands realized that the cultural _______ was being usurped by larger corporations.

2. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

4. The polo pony and the alligator were the first signs of _________ being used in order to help identity those who were using certain brands.

5. ___________ is about hawking a product, according to some in the industry.

(see the answer key)

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