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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. _________ are made in factories, brands are what consumers buy, according to companies today.
(a) Messages.
(b) Junk products.
(c) Products.
(d) Brands.

2. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Prices.
(b) Brands.
(c) Advertising.
(d) Retailer.

3. ___________ is described as the active elimination and suppression of material.
(a) Censorship.
(b) Denial.
(c) Monopoly.
(d) Anti-trust.

4. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The company customer service line.
(b) The Internet.
(c) The government.
(d) The courts.

5. Whose images began to educate people about the terrors which were being found in sweatshops across the world?
(a) Newsweek.
(b) New York Times.
(c) Life.
(d) Time.

Short Answer Questions

1. Identifying the segments of society which would be the most ____________ was the next level of branding.

2. What did kids buy when the real version of a product was too expensive or too out of reach?

3. Foreign countries want to draw in foreign investors, so they have set up _____________.

4. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.

5. ________ culture began in the ghettos, but then incorporated Nike and Hilfiger into the social climate over time.

(see the answer key)

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