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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Waistlines.
(b) Employees.
(c) Corporations.
(d) Products.

2. Disney's _________ network now has sports bars and credit cards with its name on it so that the brand might expand into all areas of life.
(a) ESPN.
(b) CBS.
(c) TNT.
(d) ABC.

3. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.
(a) Temporary.
(b) Fake.
(c) Permanent.
(d) Pushy.

4. Unlike Starbucks, other coffee shops can only profit from one ________________ at a time.
(a) Coffee shop.
(b) Sale.
(c) Cookie.
(d) Cup.

5. ________ can control what and how news is reported since advertising dollars are how new stations continue to run.
(a) Soda companies.
(b) Governments.
(c) Corporations.
(d) Schools.

Short Answer Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.

2. What is the name of one of the largest employers in the United States, at the time this book was written?

3. ___________ is about hawking a product, according to some in the industry.

4. Identifying the segments of society which would be the most ____________ was the next level of branding.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

(see the answer key)

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