No Logo: Taking Aim at the Brand Bullies Chapter Abstracts for Teachers

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans

Chapters 1-5

• The new focus of corporations is the marketing of brand names.

• Brand names are synonymous with corporate consciousness.

• Traditional advertising is no longer enough in a world of brand names.

• Companies begin to offer a brand experience with shops.

• Logos help to create a brand awareness for customers.

• Branding was once restricted to billboards.

• Corporations realize they need to be in the schools in order to market to the youth.

• Social issues have been mixed with corporate branding to create popular brands.

Chapters 6-8

• Buyouts and mergers actually restrict the choices a consumer has in the market.

• The ultimate goal of brand-run corporations is synergy.

• The first Disney store was the first branded superstore in 1984.

• The merging of companies creates a market which is not truly free or competitive.

Chapters 9-11

• Products are made in factories.

• Brands are what consumers buy.

• Promoting a brand is an...

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This section contains 333 words
(approx. 2 pages at 300 words per page)
Buy the No Logo: Taking Aim at the Brand Bullies Lesson Plans
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