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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?

2. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?

3. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?

4. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?

5. Mark Alpert is a professor at what university?

Short Essay Questions

1. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

2. What company does the author describe in the beginning of Chapter 6?

3. What has been the failure of many anti-smoking campaigns, according to the author? Why?

4. What example does the author present from Micronesia in the beginning of Chapter 7?

5. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

6. How does the author describe the success of book clubs in Chapter 5?

7. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?

8. How does the author describe the importance of groups in Chapter 5?

9. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

10. How does the author describe the success of Minister John Wesley in Chapter 5?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe and discuss the murder of Kitty Genovese and the bystander effect. Who coined the terms “bystander effect” and "Genovese syndrome"? What are more recent examples of this phenomenon? If Genovese had been in a different environment, would it have affected her murder? How does the Power of Context apply to other situations similar to the Kitty Genovese murder?

Essay Topic 2

Discuss Tom Gau, Brian Mullen, Peter Jennings, and Howard Friedman. What did researchers discover about the influence Peter Jennings had on presidential elections during the 1980s? What are examples of newscasters today who share this influence? How are mavens illustrated by these examples?

Essay Topic 3

Define the broken windows theory and analyze it as it applies in your contemporary world. What are some examples in your day-to-day life that you can see this theory play out? How and when can the effects of the broken windows theory be seen?

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