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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
2. Philip Zimbardo ended his prison experiment after how many days?
3. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
4. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
5. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
Short Essay Questions
1. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?
2. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?
3. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?
4. What is channel capacity, and what importance does it have, according to the author?
5. How does the author describe the success of book clubs in Chapter 5?
6. What, according to the author, gives teens “psychological permission” to smoke?
7. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
8. How does the author describe the incident that made Bernie Goetz famous?
9. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
10. What key figures in trends does the author describe in Chapter 6?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Describe and discuss the advertising campaigns of Winston cigarettes and Winston’s competing brands, including Camel, Marlboro, etc. How do the ads differ? Why did the Winston ads appeal to smokers more than Camel or Marlboro ads? What made the ads “stick”?
Essay Topic 2
Discuss the game “Six Degrees of Kevin Bacon”. Who claims to have first originated the game? What are the rules entailed? What statistics surround the game? Why does Kevin Bacon work for this game better than some other actors? How does this game illustrate the power of connectors?
Essay Topic 3
Discuss the research of Philip Zimbardo. What propelled Zimbardo to conduct the experiment at Stanford? What did he discern from the outcome of the research? How does this illustrate the power of environment? What is the author’s statement regarding context?
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This section contains 743 words (approx. 3 pages at 300 words per page) |
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