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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
2. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
3. The young men who attempted to mug Bernie Goetz demanded how much money from him?
4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
5. Philip Zimbardo instructed the mock guards in his prison study to do what?
Short Essay Questions
1. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?
2. How does the author describe New York City crime when Bernie Goetz’s case took place?
3. What example does the author present from Micronesia in the beginning of Chapter 7?
4. What is channel capacity, and what importance does it have, according to the author?
5. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?
6. What, according to the author, gives teens “psychological permission” to smoke?
7. What example does the author give from The Psychology of Rumor in Chapter 6?
8. How does the author describe the importance of groups in Chapter 5?
9. What key figures in trends does the author describe in Chapter 6?
10. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the career of Joan Gantz Cooney and the creation of the television show Sesame Street. When was the show first produced? What research went into its development? What controversy did it meet upon production?
Essay Topic 2
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 3
Describe Howard Levanthal and the study conducted at Yale University. When did the study take place? How were the results perceived? What does the author perceive the results to indicate? What contemporary examples reflect Levanthal’s results?
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This section contains 814 words (approx. 3 pages at 300 words per page) |
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