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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Philip Zimbardo is a social scientist at what university?
2. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
3. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
4. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
5. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
Short Essay Questions
1. What key figures in trends does the author describe in Chapter 6?
2. What do innovators and early adapters represent to the author? What is the early majority?
3. How does the author describe the incident that made Bernie Goetz famous?
4. How does the author describe the obstacle in anti-smoking campaigns with teens?
5. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?
6. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
7. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?
8. How does the author describe the success of book clubs in Chapter 5?
9. How does the author describe the importance of groups in Chapter 5?
10. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?
Essay Topic 2
Discuss the game “Six Degrees of Kevin Bacon”. Who claims to have first originated the game? What are the rules entailed? What statistics surround the game? Why does Kevin Bacon work for this game better than some other actors? How does this game illustrate the power of connectors?
Essay Topic 3
Discuss the needle exchange program instituted in Baltimore, Maryland. What did researchers expect the outcome of the program to be? How were they wrong? Who are the innovators in this scenario?
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This section contains 733 words (approx. 3 pages at 300 words per page) |
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