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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. The young men who attempted to mug Bernie Goetz were from where?
2. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
3. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
4. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?
5. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
Short Essay Questions
1. How does the author describe the incident that made Bernie Goetz famous?
2. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
3. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?
4. How does the author describe New York City crime when Bernie Goetz’s case took place?
5. What is channel capacity, and what importance does it have, according to the author?
6. How does the author describe the success of Minister John Wesley in Chapter 5?
7. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?
8. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
9. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?
10. What do innovators and early adapters represent to the author? What is the early majority?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Define the broken windows theory and analyze it as it applies in your contemporary world. What are some examples in your day-to-day life that you can see this theory play out? How and when can the effects of the broken windows theory be seen?
Essay Topic 2
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 3
Describe and discuss the murder of Kitty Genovese and the bystander effect. Who coined the terms “bystander effect” and "Genovese syndrome"? What are more recent examples of this phenomenon? If Genovese had been in a different environment, would it have affected her murder? How does the Power of Context apply to other situations similar to the Kitty Genovese murder?
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This section contains 782 words (approx. 3 pages at 300 words per page) |
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