Print
Word
PDF
|
| Name: _________________________ | Period: ___________________ |
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?
2. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
3. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
4. Philip Zimbardo instructed the mock guards in his prison study to do what?
5. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
Short Essay Questions
1. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?
2. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?
3. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
4. What do innovators and early adapters represent to the author? What is the early majority?
5. What has been the failure of many anti-smoking campaigns, according to the author? Why?
6. How does the author describe the incident that made Bernie Goetz famous?
7. What example does the author present from Micronesia in the beginning of Chapter 7?
8. What have researchers discovered regarding news coverage on suicide?
9. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
10. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Describe and discuss the advertising campaigns of Winston cigarettes and Winston’s competing brands, including Camel, Marlboro, etc. How do the ads differ? Why did the Winston ads appeal to smokers more than Camel or Marlboro ads? What made the ads “stick”?
Essay Topic 2
Describe Howard Levanthal and the study conducted at Yale University. When did the study take place? How were the results perceived? What does the author perceive the results to indicate? What contemporary examples reflect Levanthal’s results?
Essay Topic 3
Analyze and discuss the success of Blue’s Clues and the research that goes into the show’s development. How large is the team of researchers for the show? What elements of the show have evolved since its inception?
|
This section contains 778 words (approx. 3 pages at 300 words per page) |
|
