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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?

2. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?

3. The failure of many anti-smoking campaigns has been the focus on what, according to the author?

4. The young men who attempted to mug Bernie Goetz demanded how much money from him?

5. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?

Short Essay Questions

1. What do innovators and early adapters represent to the author? What is the early majority?

2. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

3. How does the author describe the success of book clubs in Chapter 5?

4. What example does the author give from The Psychology of Rumor in Chapter 6?

5. What has been the failure of many anti-smoking campaigns, according to the author? Why?

6. How does the author describe the work of Robin Dunbar in Chapter 5?

7. How does the author describe the success of Minister John Wesley in Chapter 5?

8. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

9. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

10. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?

Essay Topic 2

Discuss the research of Philip Zimbardo. What propelled Zimbardo to conduct the experiment at Stanford? What did he discern from the outcome of the research? How does this illustrate the power of environment? What is the author’s statement regarding context?

Essay Topic 3

Describe and discuss the advertising campaigns of Winston cigarettes and Winston’s competing brands, including Camel, Marlboro, etc. How do the ads differ? Why did the Winston ads appeal to smokers more than Camel or Marlboro ads? What made the ads “stick”?

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This section contains 747 words (approx. 3 pages at 300 words per page) View a FREE sample