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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
2. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
3. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
4. What New York City Subway train was Bernie Goetz riding when he was mugged?
5. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
Short Essay Questions
1. How does the author describe the success of Minister John Wesley in Chapter 5?
2. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
3. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?
4. How does the author describe the incident that made Bernie Goetz famous?
5. What have researchers discovered regarding news coverage on suicide?
6. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?
7. What key figures in trends does the author describe in Chapter 6?
8. What, according to the author, gives teens “psychological permission” to smoke?
9. How does the author describe the importance of groups in Chapter 5?
10. What is channel capacity, and what importance does it have, according to the author?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Analyze and discuss the success of Blue’s Clues and the research that goes into the show’s development. How large is the team of researchers for the show? What elements of the show have evolved since its inception?
Essay Topic 2
Discuss Baltimore’s syphilis epidemic in the 1990s. Where did the author obtain his information regarding the epidemic? What statistics are recorded regarding the outbreak? How do the author’s three rules of epidemics apply to the Baltimore epidemic?
Essay Topic 3
Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?
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This section contains 734 words (approx. 3 pages at 300 words per page) |
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