View a FREE sample

Introduction

• In The Tipping Point, Malcolm Gladwell follows trends from their inception to their end and tries to discover why some ideas "tip" and others do not.

• First, Gladwell gives the three rules for The Tipping Point: contagiousness; little causes can have big effects; change happens in one moment.

• The author begins with a recent fashion trend that seemed to come from nowhere.

• Hush Puppies shoes fell in popularity to the point that the parent company decided to cancel the brand; however, when they began to appear in New York City nightclubs, designers began to sell them once again.

• This example illustrates the three rules of epidemics: contagiousness, little causes can equal big effects; change occurs in one dramatic moment.

• Yawning serves as an everyday example of an epidemic, though the author points out that one may overlook the full ramifications because one cannot readily grasp their exponential...

(read more Chapter Abstracts)

This section contains 2,281 words (approx. 8 pages at 300 words per page) View a FREE sample