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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) Darnell McGee.
(b) John Potterat.
(c) John Zenilman.
(d) John Bartlett.

2. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Wolverine.
(c) Peppermill.
(d) Entourage.

3. What psychologist developed what he called the Affective Test to measure charisma?
(a) Howard Friedman.
(b) Ed Palmer.
(c) Mark Alpert.
(d) Tom Gau.

4. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 5.
(c) 12.
(d) 10.

5. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) John Bartlett and Isaac Mizrahi.
(b) Michael Anderson and Jesse Skawinski.
(c) Owen Baxter and Geoffrey Lewis.
(d) James Owen and William Ross.

Short Answer Questions

1. What was Paul Revere’s occupation?

2. What does the author consider to be the third of the three rules of epidemics?

3. Who was convicted of the murder of Kitty Genovese?

4. Not only do connectors know many people; they also operate in a variety of what, according to the author?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

(see the answer key)

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