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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Marlboro.
(b) Camel.
(c) Skydancer.
(d) Winston.

2. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 12.
(b) 41.
(c) 38.
(d) 16.

3. When was Paul Revere born?
(a) 1689.
(b) 1756.
(c) 1719.
(d) 1734.

4. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 20.
(b) 100.
(c) 30.
(d) 50.

5. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) The phone book.
(c) The obituaries.
(d) Crime listings.

Short Answer Questions

1. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

3. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

5. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

(see the answer key)

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