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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 70.
(b) 30.
(c) 50.
(d) 90.

2. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Power of Context.
(c) The Law of the Few.
(d) The Stickiness Factor.

3. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Marlboro.
(b) Skydancer.
(c) Winston.
(d) Camel.

4. Where is Lois Weisberg from?
(a) Chicago.
(b) Pittsburgh.
(c) New Orleans.
(d) New York.

5. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The silence effect.
(b) The freedom effect.
(c) The bystander effect.
(d) The escape effect.

Short Answer Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

2. What is Roger Horchow’s profession?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

5. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

(see the answer key)

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