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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Camel.
(b) Marlboro.
(c) Winston.
(d) Skydancer.

2. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 252.
(c) 103.
(d) 398.

3. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Joel Fitzgerald.
(b) Oscar de la Renta.
(c) Isaac Mizrahi.
(d) John Bartlett.

4. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) June 16, 1775.
(b) July 4, 1776.
(c) September 16, 1776.
(d) April 18, 1775.

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Salesmen.
(c) Connectors.
(d) Mercenaries.

Short Answer Questions

1. What is the name of the company that produces Hush Puppies Shoes?

2. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

3. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

4. Not only do connectors know many people; they also operate in a variety of what, according to the author?

5. When did Gaeton Dugas die?

(see the answer key)

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