1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Winston.
(b) Marlboro.
(c) Camel.
(d) Skydancer.

2. Paul Revere is someone the author considers to be what?
(a) A maven.
(b) A salesman.
(c) A connector.
(d) An antagonist.

3. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Spring.
(b) Autumn.
(c) Winter.
(d) Summer.

4. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 398.
(b) 2,500.
(c) 103.
(d) 252.

5. What was Paul Revere’s occupation?
(a) Deacon.
(b) Silversmith.
(c) Cobbler.
(d) Goldsmith.

Short Answer Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

2. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

3. When was Paul Revere born?

4. When did Gaeton Dugas die?

5. What does HIV stand for?

(see the answer key)

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