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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Mavens.
(b) The Innovators.
(c) The Connectors.
(d) The Salespeople.

2. Where was the Airwalk shoes company based?
(a) San Diego, California.
(b) Los Angeles, California.
(c) New York, New York.
(d) San Francisco, California.

3. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) Losing a family member.
(b) A love triangle.
(c) Abusive parents.
(d) Bipolar disorder.

4. Bernie Goetz’s parents were immigrants from where?
(a) Italy.
(b) Switzerland.
(c) Germany.
(d) France.

5. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 90,000.
(b) 62,000.
(c) 150,000.
(d) 50,000.

Short Answer Questions

1. Gladwell claims that nicotine acts as what in Chapter 7?

2. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

3. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?

4. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?

5. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

(see the answer key)

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