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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1920s.
(b) The 1950s.
(c) The 1930s.
(d) The 1960s.

2. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 398.
(b) 252.
(c) 2,500.
(d) 103.

3. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Few.
(b) The Law of the Many.
(c) The Stickiness Factor.
(d) The Power of Context.

4. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A c.d. sample.
(c) A phone number.
(d) A concert ticket.

5. When did Gaeton Dugas die?
(a) 1984.
(b) 1991.
(c) 1978.
(d) 1989.

Short Answer Questions

1. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

3. To what group did Airwalk shoes initially aim their product?

4. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

5. Philip Zimbardo is a social scientist at what university?

(see the answer key)

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