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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) No Authority Clause.
(b) Terrorism threat.
(c) Zero tolerance.
(d) Ambiguity.

2. Who was convicted of the murder of Kitty Genovese?
(a) Ted Bundy.
(b) James Moorland.
(c) William Dupre.
(d) Winston Moseley.

3. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $200 million.
(b) $120 million.
(c) $4 billion.
(d) $150 million.

4. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
(a) David Philips.
(b) Brian Mullen.
(c) Chad Farmer.
(d) Barbara Flagg.

5. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?
(a) 6 months.
(b) 1 day.
(c) 5 days.
(d) 2 years.

Short Answer Questions

1. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?

2. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

4. When did Divine Secrets of the Ya-Ya Sisterhood first hit the New York Times bestseller lists?

5. Philip Zimbardo instructed the mock guards in his prison study to do what?

(see the answer key)

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