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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. The stickiness of cigarettes is innate in what, according to the author?
(a) The cigarette itself.
(b) Societal disapproval.
(c) Parental disapproval.
(d) Media disapproval.

2. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 3 or 4.
(b) 9 or 10.
(c) 6 or 7.
(d) 4 or 5.

3. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?
(a) The New York Times Bestseller List.
(b) The Boston Book Club Bestseller List.
(c) The Seattle Times Bestseller List.
(d) The Northern California Independent Bookseller’s List.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Mercenaries.
(b) Mavens.
(c) Salesmen.
(d) Connectors.

5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Heroin.
(b) Rat infestation.
(c) AIDS.
(d) Crack cocaine.

Short Answer Questions

1. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

3. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

4. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

5. To what group did Airwalk shoes initially aim their product?

(see the answer key)

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