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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 9 or 10.
(b) 4 or 5.
(c) 6 or 7.
(d) 3 or 4.

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Salesmen.
(b) Connectors.
(c) Mercenaries.
(d) Mavens.

3. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?
(a) Lambesis.
(b) Interprize.
(c) Maven.
(d) Athena.

4. Paul Revere is someone the author considers to be what?
(a) A salesman.
(b) A connector.
(c) An antagonist.
(d) A maven.

5. When did Philip Zimbardo conduct his prison study?
(a) 1976.
(b) 1990.
(c) 1971.
(d) 1989.

Short Answer Questions

1. What is the name of Methodism’s founder?

2. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?

3. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?

4. Early research for Sesame Street showed that children watch what they understand and look away when?

5. Gladwell claims that nicotine acts as what in Chapter 7?

(see the answer key)

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