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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 1996.
(b) 1999.
(c) 1982.
(d) 2001.

2. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
(a) 3 years.
(b) 2 years.
(c) 1 year.
(d) 6 months.

3. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 3.
(b) 6.
(c) 4.
(d) 2.

4. In Chapter 7, Gladwell suggests not fighting to stop teen experimentation, which would be difficult, but to make the experimentation what?
(a) Controlled.
(b) Riskier.
(c) Impossible.
(d) Safer.

5. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The introverts.
(b) The parents.
(c) The extroverts.
(d) The laggards.

Short Answer Questions

1. What refers to the science of the mind or of mental states and processes?

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

3. Who developed an eye movement sensor used in research for Sesame Street?

4. Darnell McGee is known to have infected over how many people with HIV?

5. What does the author consider to be the third of the three rules of epidemics?

(see the answer key)

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