2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Photographs of diseased people.
(b) Commentary from doctors.
(c) Explanations of the vaccine.
(d) A map to the campus health center.

3. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Rebecca Wells.
(b) Darnell McGee.
(c) David Gunn.
(d) Barbara Flagg.

4. Who is the creative director of the Lambesis Agency?
(a) David Gunn.
(b) Chad Farmer.
(c) Tom Gao.
(d) Todd Kessler.

5. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 10.
(c) 5.
(d) 12.

Short Answer Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

2. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?

3. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?

4. What was Paul Revere’s occupation?

5. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?

(see the answer key)

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