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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. Who is the creative director of the Lambesis Agency?
(a) Chad Farmer.
(b) Tom Gao.
(c) David Gunn.
(d) Todd Kessler.

2. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 600.
(b) 500.
(c) 100.
(d) 200.

3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) John Potterat.
(b) Brian Mullen.
(c) Tom Gau.
(d) Mark Alpert.

4. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) Howard Friedman.
(b) John Wesley.
(c) George Whitfield.
(d) John Potterat.

5. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A plot.
(b) Subtle symbolism.
(c) Dancing letters.
(d) A nonlinear narrative.

Short Answer Questions

1. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?

2. What was Paul Revere’s occupation?

3. Who assembled the team that developed Blue's Clues?

4. Where did Bernie Goetz earn a bachelor’s degree?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

(see the answer key)

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