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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?
(a) Juxtaposition.
(b) Correspondence.
(c) Anti-truth.
(d) Paradox.

2. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 50,000.
(b) 90,000.
(c) 150,000.
(d) 62,000.

3. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?
(a) A “book-group book.”
(b) A “summer beach read.”
(c) A “magazine book.”
(d) An “ambivalent book.”

4. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Darnell McGee.
(b) David Gunn.
(c) Rebecca Wells.
(d) Barbara Flagg.

5. Who is the creative director of the Lambesis Agency?
(a) Tom Gao.
(b) Chad Farmer.
(c) David Gunn.
(d) Todd Kessler.

Short Answer Questions

1. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?

2. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?

3. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?

4. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?

5. Philip Zimbardo is president of what project at the university where he works?

Short Essay Questions

1. What example does the author present from Micronesia in the beginning of Chapter 7?

2. What do innovators and early adapters represent to the author? What is the early majority?

3. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

4. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

5. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

6. What is channel capacity, and what importance does it have, according to the author?

7. What have researchers discovered regarding news coverage on suicide?

8. How does the author describe the obstacle in anti-smoking campaigns with teens?

9. How does the author describe the success of book clubs in Chapter 5?

10. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?

(see the answer keys)

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