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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When was Bernie Goetz born?
(a) 1919.
(b) 1956.
(c) 1941.
(d) 1947.

2. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of tar in cigarettes.
(b) The amount of advertising.
(c) The amount of filter in cigarettes.
(d) The amount of nicotine in cigarettes.

3. Gladwell claims that nicotine acts as what in Chapter 7?
(a) A barbiturate.
(b) An antipsychotic.
(c) An antidepressant.
(d) A depressant.

4. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
(a) 3,100.
(b) 2,600.
(c) 1,100.
(d) 550.

5. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Tolerance.
(b) Self-medication.
(c) Care management.
(d) Addiction.

Short Answer Questions

1. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?

2. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?

3. Bernie Goetz’s parents were immigrants from where?

4. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?

5. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?

Short Essay Questions

1. What company does the author describe in the beginning of Chapter 6?

2. How does the author describe the importance of groups in Chapter 5?

3. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

4. What have researchers discovered regarding news coverage on suicide?

5. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

6. How does the author describe the success of book clubs in Chapter 5?

7. What, according to the author, gives teens “psychological permission” to smoke?

8. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?

9. What example does the author present from Micronesia in the beginning of Chapter 7?

10. How does the author describe the obstacle in anti-smoking campaigns with teens?

(see the answer keys)

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