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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 90,000.
(b) 50,000.
(c) 150,000.
(d) 62,000.

2. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?
(a) Darnell McGee.
(b) Ed Palmer.
(c) Diane Reverand.
(d) Barbara Flagg.

3. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Maintain order at any cost.
(b) Water-board the prisoners.
(c) Conduct random drug tests.
(d) Interrogate the prisoners.

4. What is the name of Methodism’s founder?
(a) John Wesley.
(b) Howard Friedman.
(c) George Whitfield.
(d) John Potterat.

5. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Tom Valente.
(b) Todd Kessler.
(c) Tom Junge.
(d) Chad Farmer.

Short Answer Questions

1. What refers to the science of the mind or of mental states and processes?

2. What refers to casual drinking in a social setting without an intent to get drunk?

3. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

4. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

5. The young men who attempted to mug Bernie Goetz were from where?

Short Essay Questions

1. How does the author describe the success of book clubs in Chapter 5?

2. How does the author describe the success of Minister John Wesley in Chapter 5?

3. How does the author describe the importance of groups in Chapter 5?

4. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?

5. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

6. What example does the author present from Micronesia in the beginning of Chapter 7?

7. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?

8. What have researchers discovered regarding news coverage on suicide?

9. What do innovators and early adapters represent to the author? What is the early majority?

10. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

(see the answer keys)

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