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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. When did Philip Zimbardo conduct his prison study?
(a) 1990.
(b) 1989.
(c) 1976.
(d) 1971.
2. Who is the creative director of the Lambesis Agency?
(a) Chad Farmer.
(b) Tom Gao.
(c) David Gunn.
(d) Todd Kessler.
3. Mark Alpert is a professor at what university?
(a) Yale University.
(b) Harvard University.
(c) The University of Alabama.
(d) The University of Texas.
4. On what date was Bernie Goetz mugged on the subway?
(a) September 5, 1988.
(b) April 16, 1981.
(c) July 12, 1990.
(d) December 22, 1984.
5. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?
(a) 2.
(b) 6.
(c) 4.
(d) 3.
Short Answer Questions
1. What refers to the displeasing feeling of fear and concern?
2. Gladwell claims that nicotine acts as what in Chapter 7?
3. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
4. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
5. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
Short Essay Questions
1. How does the author describe the incident that made Bernie Goetz famous?
2. How does the author describe the work of Robin Dunbar in Chapter 5?
3. How does the author describe New York City crime when Bernie Goetz’s case took place?
4. How does the author describe the importance of groups in Chapter 5?
5. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
6. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
7. What do innovators and early adapters represent to the author? What is the early majority?
8. What have researchers discovered regarding news coverage on suicide?
9. How does the author describe the success of Minister John Wesley in Chapter 5?
10. What has been the failure of many anti-smoking campaigns, according to the author? Why?
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This section contains 700 words (approx. 3 pages at 300 words per page) |
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