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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Darnell McGee.
(b) Rebecca Wells.
(c) Barbara Flagg.
(d) David Gunn.

2. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?
(a) 6.
(b) 4.
(c) 2.
(d) 3.

3. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Conduct random drug tests.
(b) Maintain order at any cost.
(c) Interrogate the prisoners.
(d) Water-board the prisoners.

4. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 25,000.
(b) 15,000.
(c) 50,000.
(d) 10,000.

5. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) A train.
(b) No. 2 train.
(c) F train.
(d) No. 6 train.

Short Answer Questions

1. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

2. Philip Zimbardo ended his prison experiment after how many days?

3. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

4. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

5. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?

Short Essay Questions

1. What key figures in trends does the author describe in Chapter 6?

2. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

3. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?

4. What company does the author describe in the beginning of Chapter 6?

5. What do innovators and early adapters represent to the author? What is the early majority?

6. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

7. How does the author describe New York City crime when Bernie Goetz’s case took place?

8. How does the author describe the obstacle in anti-smoking campaigns with teens?

9. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?

10. What has been the failure of many anti-smoking campaigns, according to the author? Why?

(see the answer keys)

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