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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Tolerance.
(b) Binge drinking.
(c) Social drinking.
(d) Addiction.

2. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?
(a) Gore Associates.
(b) Nike.
(c) Adidas.
(d) Leiderman and Associates.

3. Philip Zimbardo is a social scientist at what university?
(a) Stanford University.
(b) Yale University.
(c) Harvard University.
(d) Rutgers University.

4. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
(a) Converse.
(b) Hush Puppies.
(c) Puma.
(d) Nike.

5. When did Philip Zimbardo conduct his prison study?
(a) 1971.
(b) 1976.
(c) 1989.
(d) 1990.

Short Answer Questions

1. Where did Bernie Goetz and his sister attend boarding school for high school?

2. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?

3. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?

4. What occurs when new cases of a certain disease, in a given human population and during a given period, substantially exceed what is expected based on recent experience?

5. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

Short Essay Questions

1. How does the author describe the importance of groups in Chapter 5?

2. How does the author describe the success of book clubs in Chapter 5?

3. What do innovators and early adapters represent to the author? What is the early majority?

4. What key figures in trends does the author describe in Chapter 6?

5. How does the author describe the success of Minister John Wesley in Chapter 5?

6. What company does the author describe in the beginning of Chapter 6?

7. How does the author describe the obstacle in anti-smoking campaigns with teens?

8. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

9. What is channel capacity, and what importance does it have, according to the author?

10. How does the author describe the incident that made Bernie Goetz famous?

(see the answer keys)

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