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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?
(a) Abused children.
(b) Adopted children.
(c) Female children.
(d) Male children.

2. When did Philip Zimbardo conduct his prison study?
(a) 1971.
(b) 1990.
(c) 1989.
(d) 1976.

3. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?
(a) 4.
(b) 2.
(c) 3.
(d) 6.

4. What is the name of Methodism’s founder?
(a) Howard Friedman.
(b) John Wesley.
(c) George Whitfield.
(d) John Potterat.

5. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Todd Kessler.
(b) Brian Mullen.
(c) Mark Alpert.
(d) Geoffrey Moore.

Short Answer Questions

1. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

2. Philip Zimbardo is a social scientist at what university?

3. Mark Alpert is a professor at what university?

4. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

5. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

Short Essay Questions

1. How does the author describe the importance of groups in Chapter 5?

2. What is channel capacity, and what importance does it have, according to the author?

3. What example does the author present from Micronesia in the beginning of Chapter 7?

4. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

5. How does the author describe the success of book clubs in Chapter 5?

6. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

7. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?

8. How does the author describe the work of Robin Dunbar in Chapter 5?

9. How does the author describe New York City crime when Bernie Goetz’s case took place?

10. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

(see the answer keys)

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