2. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?
(a) 1911.
(b) 1928.
(c) 1978.
(d) 1962.

3. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Salespeople.
(b) The Mavens.
(c) The Innovators.
(d) The Connectors.

4. Gladwell claims that nicotine acts as what in Chapter 7?
(a) An antidepressant.
(b) A barbiturate.
(c) A depressant.
(d) An antipsychotic.

5. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 10,000.
(b) 25,000.
(c) 50,000.
(d) 15,000.

Short Answer Questions

1. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

2. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

3. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?

4. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

5. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

Short Essay Questions

1. What company does the author describe in the beginning of Chapter 6?

2. What has been the failure of many anti-smoking campaigns, according to the author? Why?

3. What do innovators and early adapters represent to the author? What is the early majority?

4. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?

5. How does the author describe New York City crime when Bernie Goetz’s case took place?

6. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

7. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

8. How does the author describe the importance of groups in Chapter 5?

9. What key figures in trends does the author describe in Chapter 6?

10. What have researchers discovered regarding news coverage on suicide?

(see the answer keys)

This section contains 713 words
(approx. 3 pages at 300 words per page)

View a FREE sample