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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 150.
(b) 216.
(c) 50.
(d) 250.

2. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?
(a) 1978.
(b) 1911.
(c) 1962.
(d) 1928.

3. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
(a) 1 year.
(b) 2 years.
(c) 3 years.
(d) 6 months.

4. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Barbara Flagg.
(b) David Gunn.
(c) Rebecca Wells.
(d) Darnell McGee.

5. What refers to the act, state or habit of being predominantly concerned with and obtaining gratification from what is outside the self?
(a) Introversion.
(b) Narcissism.
(c) Cataclysm.
(d) Extroversion.

Short Answer Questions

1. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?

2. Philip Zimbardo is a social scientist at what university?

3. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

4. When was Divine Secrets of the Ya-Ya Sisterhood published?

5. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

Short Essay Questions

1. How does the author describe the success of Minister John Wesley in Chapter 5?

2. How does the author describe the incident that made Bernie Goetz famous?

3. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

4. How does the author describe New York City crime when Bernie Goetz’s case took place?

5. What example does the author present from Micronesia in the beginning of Chapter 7?

6. How does the author describe the importance of groups in Chapter 5?

7. What do innovators and early adapters represent to the author? What is the early majority?

8. What has been the failure of many anti-smoking campaigns, according to the author? Why?

9. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

10. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

(see the answer keys)

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