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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
(a) “The White Dragon.”
(b) “The Gotham Avenger.”
(c) “The Gun Shaker.”
(d) “The Subway Vigilante.”

2. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The extroverts.
(b) The laggards.
(c) The parents.
(d) The introverts.

3. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?
(a) Maine.
(b) Argentina.
(c) Connecticut.
(d) New York.

4. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of nicotine in cigarettes.
(b) The amount of tar in cigarettes.
(c) The amount of advertising.
(d) The amount of filter in cigarettes.

5. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Personal integrity.
(b) Peers.
(c) Sense of logic.
(d) Religious beliefs.

Short Answer Questions

1. Gladwell claims that nicotine acts as what in Chapter 7?

2. To what group did Airwalk shoes initially aim their product?

3. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

4. What is the name of Methodism’s founder?

5. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?

Short Essay Questions

1. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

2. What has been the failure of many anti-smoking campaigns, according to the author? Why?

3. What key figures in trends does the author describe in Chapter 6?

4. How does the author describe the success of Minister John Wesley in Chapter 5?

5. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

6. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

7. How does the author describe the importance of groups in Chapter 5?

8. How does the author describe the incident that made Bernie Goetz famous?

9. What company does the author describe in the beginning of Chapter 6?

10. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

(see the answer keys)

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