View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1979.
(b) 1989.
(c) 1981.
(d) 1997.

2. What refers to the science of the mind or of mental states and processes?
(a) Epidemiology.
(b) Sociology.
(c) Anthropology.
(d) Psychology.

3. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 2.
(b) 1.
(c) 6.
(d) 4.

4. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Trend model.
(b) Diffusion model.
(c) Expansion model.
(d) Epidemic model.

5. Gladwell claims that nicotine acts as what in Chapter 7?
(a) An antidepressant.
(b) A barbiturate.
(c) An antipsychotic.
(d) A depressant.

Short Answer Questions

1. The stickiness of cigarettes is innate in what, according to the author?

2. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

3. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?

4. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?

5. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?

Short Essay Questions

1. What have researchers discovered regarding news coverage on suicide?

2. How does the author describe the success of Minister John Wesley in Chapter 5?

3. How does the author describe the work of Robin Dunbar in Chapter 5?

4. What example does the author present from Micronesia in the beginning of Chapter 7?

5. How does the author describe the obstacle in anti-smoking campaigns with teens?

6. How does the author describe New York City crime when Bernie Goetz’s case took place?

7. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

8. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?

9. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?

10. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?

(see the answer keys)

This section contains 765 words (approx. 3 pages at 300 words per page) View a FREE sample