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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Brian Mullen.
(b) Todd Kessler.
(c) DeeDee Gordon.
(d) Barbara Flagg.

2. Bernie Goetz’s parents were immigrants from where?
(a) France.
(b) Germany.
(c) Italy.
(d) Switzerland.

3. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) Bipolar disorder.
(b) Abusive parents.
(c) Losing a family member.
(d) A love triangle.

4. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?
(a) Mark Alpert.
(b) David Gunn.
(c) Barbara Flagg.
(d) Darnell McGee.

5. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Conduct random drug tests.
(b) Maintain order at any cost.
(c) Interrogate the prisoners.
(d) Water-board the prisoners.

Short Answer Questions

1. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

2. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?

3. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?

4. What is the name of Methodism’s founder?

5. The founder of Methodism died in what year?

Short Essay Questions

1. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

2. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

3. How does the author describe New York City crime when Bernie Goetz’s case took place?

4. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?

5. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

6. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

7. What is channel capacity, and what importance does it have, according to the author?

8. How does the author describe the success of Minister John Wesley in Chapter 5?

9. How does the author describe the importance of groups in Chapter 5?

10. What has been the failure of many anti-smoking campaigns, according to the author? Why?

(see the answer keys)

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