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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The stickiness of cigarettes is innate in what, according to the author?
(a) The cigarette itself.
(b) Societal disapproval.
(c) Parental disapproval.
(d) Media disapproval.

2. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Switzerland.
(b) Germany.
(c) Pennsylvania.
(d) Connecticut.

3. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Darnell McGee.
(b) Rebecca Wells.
(c) David Gunn.
(d) Barbara Flagg.

4. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
(a) David Philips.
(b) Chad Farmer.
(c) Brian Mullen.
(d) Barbara Flagg.

5. What serves as the greatest predictor for their smoking patterns, according to the author in Chapter 7?
(a) A person’s peer group.
(b) A person's initial reaction to nicotine.
(c) A person’s family history.
(d) A person’s economic outlook.

Short Answer Questions

1. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?

2. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?

3. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?

4. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

5. Bernie Goetz’s parents were immigrants from where?

Short Essay Questions

1. What key figures in trends does the author describe in Chapter 6?

2. What has been the failure of many anti-smoking campaigns, according to the author? Why?

3. How does the author describe the incident that made Bernie Goetz famous?

4. What example does the author present from Micronesia in the beginning of Chapter 7?

5. How does the author describe the importance of groups in Chapter 5?

6. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

7. What, according to the author, gives teens “psychological permission” to smoke?

8. What have researchers discovered regarding news coverage on suicide?

9. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?

10. How does the author describe the obstacle in anti-smoking campaigns with teens?

(see the answer keys)

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