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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Tom Gau, according to the author in Chapter 6, is the ultimate what?
(a) Salesman.
(b) Maven.
(c) Connector.
(d) innovator.
2. Bernie Goetz’s parents were immigrants from where?
(a) Italy.
(b) Germany.
(c) Switzerland.
(d) France.
3. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) Bipolar disorder.
(b) Losing a family member.
(c) Abusive parents.
(d) A love triangle.
4. To what group did Airwalk shoes initially aim their product?
(a) Football players.
(b) Basketball players.
(c) Tennis players.
(d) Skateboarders.
5. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A decline in suicides.
(b) A spike in clinics.
(c) A rise in homicides.
(d) A spike in suicides.
Short Answer Questions
1. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
2. When did Philip Zimbardo conduct his prison study?
3. Philip Zimbardo is a social scientist at what university?
4. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
5. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
Short Essay Questions
1. What example does the author present from Micronesia in the beginning of Chapter 7?
2. How does the author describe the success of Minister John Wesley in Chapter 5?
3. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
4. What example does the author give from The Psychology of Rumor in Chapter 6?
5. How does the author describe New York City crime when Bernie Goetz’s case took place?
6. What have researchers discovered regarding news coverage on suicide?
7. How does the author describe the incident that made Bernie Goetz famous?
8. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
9. What, according to the author, gives teens “psychological permission” to smoke?
10. How does the author describe the importance of groups in Chapter 5?
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This section contains 733 words (approx. 3 pages at 300 words per page) |
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