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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
2. What was the nickname of Darnell McGee?
3. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
4. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
5. How many people admitted to witnessing the murder of Kitty Genovese?
Short Essay Questions
1. Who was Gaeton Dugas? What was his role in the spread of HIV?
2. What saying from the business world does the author employ to describe connectors in Chapter 1?
3. How do connectors differ from normal people, according to the author?
4. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?
5. What does the author use as an example to explain the Power of Context in Chapter 1?
6. What example does Gladwell use first in illustrating a super-connector in Chapter 2?
7. What contribution did Barbara Flagg make for the research on Sesame Street?
8. What is the typical score for the author’s test for connectors described in Chapter 2?
9. How does the author describe mavens in Chapter 2?
10. How does the author describe Tom Gau? What does Gau do?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the life and work of Mark Alpert and analyze Alpert’s role in epidemic trends. How does the author describe Alpert’s personality? How does this differ from a connector?
Essay Topic 2
Discuss the career of Joan Gantz Cooney and the creation of the television show Sesame Street. When was the show first produced? What research went into its development? What controversy did it meet upon production?
Essay Topic 3
Discuss the research of Philip Zimbardo. What propelled Zimbardo to conduct the experiment at Stanford? What did he discern from the outcome of the research? How does this illustrate the power of environment? What is the author’s statement regarding context?
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This section contains 733 words (approx. 3 pages at 300 words per page) |
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