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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
3. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
5. Early research for Sesame Street showed that children watch what they understand and look away when?
Short Essay Questions
1. Who was Gaeton Dugas? What was his role in the spread of HIV?
2. How does the author describe Tom Gau? What does Gau do?
3. How would you describe the voice and tone of the Introduction to the book?
4. What saying from the business world does the author employ to describe connectors in Chapter 1?
5. What study did Howard Levanthal conduct? How are his pamphlets described?
6. What is the typical score for the author’s test for connectors described in Chapter 2?
7. Why do connectors start trends while normal people do not, according to the author?
8. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?
9. What example does Gladwell use first in illustrating a super-connector in Chapter 2?
10. What did Howard Levanthal deduce from his study?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Describe and analyze the incident involving Bernie Goetz in 1984 in New York. What crime was Goetz convicted of for his actions? What did the newspapers report about Goetz and his assailants? How does context relate to this situation?
Essay Topic 2
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 3
Describe Howard Levanthal and the study conducted at Yale University. When did the study take place? How were the results perceived? What does the author perceive the results to indicate? What contemporary examples reflect Levanthal’s results?
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This section contains 798 words (approx. 3 pages at 300 words per page) |
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