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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. The author states that the tipping point for Hush Puppies Shoes came between what years?
2. Early research for Sesame Street showed that children watch what they understand and look away when?
3. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
4. Who developed an eye movement sensor used in research for Sesame Street?
5. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
Short Essay Questions
1. How would you describe the voice and tone of the Introduction to the book?
2. How do connectors differ from normal people, according to the author?
3. What is the typical score for the author’s test for connectors described in Chapter 2?
4. How does the author describe Roger Horchow in the text?
5. What example does Gladwell use first in illustrating a super-connector in Chapter 2?
6. What popular parlor game does the author use to describe connectors in Chapter 2?
7. Who was Darnell McGee? What role did he play in epidemics, according to the author?
8. What contribution did Barbara Flagg make for the research on Sesame Street?
9. What does the author state in reference to yawning in the Introduction?
10. How does the author describe Lois Weisberg in Chapter 2?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Describe and analyze the success of Divine Secrets of the Ya-Ya Sisterhood and the author’s attribution of that success to the power of small groups. How do small groups serve to influence the larger population? How does Rebecca Wells’s novel lend itself to book clubs?
Essay Topic 2
Describe and discuss the advertising campaigns of Winston cigarettes and Winston’s competing brands, including Camel, Marlboro, etc. How do the ads differ? Why did the Winston ads appeal to smokers more than Camel or Marlboro ads? What made the ads “stick”?
Essay Topic 3
Define the broken windows theory and analyze it as it applies in your contemporary world. What are some examples in your day-to-day life that you can see this theory play out? How and when can the effects of the broken windows theory be seen?
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This section contains 722 words (approx. 3 pages at 300 words per page) |
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