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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

2. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

3. On what television station does Blue’s Clues air?

4. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

5. Not only do connectors know many people; they also operate in a variety of what, according to the author?

Short Essay Questions

1. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

2. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

3. What is the typical score for the author’s test for connectors described in Chapter 2?

4. What did Howard Levanthal deduce from his study?

5. How does the author break down his first law introduced in Chapter 2?

6. What saying from the business world does the author employ to describe connectors in Chapter 1?

7. What does the author use as an example to explain the Power of Context in Chapter 1?

8. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

9. Who helped to increase the “sticky factor” for Columbia Records? How?

10. How does the author describe Roger Horchow in the text?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the game “Six Degrees of Kevin Bacon”. Who claims to have first originated the game? What are the rules entailed? What statistics surround the game? Why does Kevin Bacon work for this game better than some other actors? How does this game illustrate the power of connectors?

Essay Topic 2

Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?

Essay Topic 3

Discuss the research of Philip Zimbardo. What propelled Zimbardo to conduct the experiment at Stanford? What did he discern from the outcome of the research? How does this illustrate the power of environment? What is the author’s statement regarding context?

(see the answer keys)

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