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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What does the author consider to be the third of the three rules of epidemics?
2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
3. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
5. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
Short Essay Questions
1. What is illustrated by the author’s first example in the introduction?
2. How would you describe the voice and tone of the Introduction to the book?
3. How does the author describe Lois Weisberg in Chapter 2?
4. What does the author state in reference to yawning in the Introduction?
5. Who helped to increase the “sticky factor” for Columbia Records? How?
6. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?
7. How does the author describe Roger Horchow in the text?
8. How does the author break down his first law introduced in Chapter 2?
9. What is the typical score for the author’s test for connectors described in Chapter 2?
10. What test did the author develop to determine a person’s likelihood to be a connector?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Define the broken windows theory and analyze it as it applies in your contemporary world. What are some examples in your day-to-day life that you can see this theory play out? How and when can the effects of the broken windows theory be seen?
Essay Topic 2
Define and discuss the Law of the Few, the Stickiness Factor and the Power of Context. How do these rules apply to different situations than disease? How does the author use the three rules to explain the resurgence of Hush Puppies shoes?
Essay Topic 3
Discuss Baltimore’s syphilis epidemic in the 1990s. Where did the author obtain his information regarding the epidemic? What statistics are recorded regarding the outbreak? How do the author’s three rules of epidemics apply to the Baltimore epidemic?
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This section contains 723 words (approx. 3 pages at 300 words per page) |
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