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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
2. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
3. Early research for Sesame Street showed that children watch what they understand and look away when?
4. How many people admitted to witnessing the murder of Kitty Genovese?
5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
Short Essay Questions
1. What does the author state in reference to yawning in the Introduction?
2. How does the author describe Roger Horchow in the text?
3. What did Howard Levanthal deduce from his study?
4. Why do connectors start trends while normal people do not, according to the author?
5. What example does the author use in the introduction to describe his theories?
6. How does the author describe Tom Gau? What does Gau do?
7. What test did the author develop to determine a person’s likelihood to be a connector?
8. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?
9. What is illustrated by the author’s first example in the introduction?
10. Who helped to increase the “sticky factor” for Columbia Records? How?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the Law of the Few as it applies to Darnell McGee and Gaeton Dugas. When were McGee and Dugas infected with HIV? Where and how did they contribute to the spread of the disease? If connectors such as McGee and Dugas had not existed, would AIDS and HIV be as prevalent as it is today? Why or why not?
Essay Topic 2
Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?
Essay Topic 3
Discuss Paul Revere and the American Revolution. How does Gladwell describe the events of Revere’s famous ride? In what ways does Revere illustrate the power of connectors? Why, according to the author, was Revere so successful?
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This section contains 805 words (approx. 3 pages at 300 words per page) |
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