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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

2. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

3. What does the author consider to be the second of the three rules of epidemics?

4. Early research for Sesame Street showed that children watch what they understand and look away when?

5. Gaeton Dugas held what profession?

Short Essay Questions

1. What saying from the business world does the author employ to describe connectors in Chapter 1?

2. How does the author relate the tipping point to weather in the Introduction?

3. What did Howard Levanthal deduce from his study?

4. Why do connectors start trends while normal people do not, according to the author?

5. How does the author describe mavens in Chapter 2?

6. How does the author describe Roger Horchow in the text?

7. How does the author describe Tom Gau? What does Gau do?

8. How does the author break down his first law introduced in Chapter 2?

9. What study did Howard Levanthal conduct? How are his pamphlets described?

10. What does the author state in reference to yawning in the Introduction?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe and discuss the experiments led by Ed Palmer and Barbara Flagg for Sesame Street and analyze the findings of their research. How did episodes of Sesame Street evolve with this new information? What other uses have their methods been implemented for?

Essay Topic 2

Discuss Tom Gau, Brian Mullen, Peter Jennings, and Howard Friedman. What did researchers discover about the influence Peter Jennings had on presidential elections during the 1980s? What are examples of newscasters today who share this influence? How are mavens illustrated by these examples?

Essay Topic 3

Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?

(see the answer keys)

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