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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
4. Not only do connectors know many people; they also operate in a variety of what, according to the author?
5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
Short Essay Questions
1. What does the author state in reference to yawning in the Introduction?
2. How does the author break down his first law introduced in Chapter 2?
3. How does the author describe mavens in Chapter 2?
4. How does the author describe Lois Weisberg in Chapter 2?
5. How does the author relate the tipping point to weather in the Introduction?
6. Who helped to increase the “sticky factor” for Columbia Records? How?
7. What contribution did Barbara Flagg make for the research on Sesame Street?
8. What saying from the business world does the author employ to describe connectors in Chapter 1?
9. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?
10. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss Baltimore’s syphilis epidemic in the 1990s. Where did the author obtain his information regarding the epidemic? What statistics are recorded regarding the outbreak? How do the author’s three rules of epidemics apply to the Baltimore epidemic?
Essay Topic 2
Discuss the research of Philip Zimbardo. What propelled Zimbardo to conduct the experiment at Stanford? What did he discern from the outcome of the research? How does this illustrate the power of environment? What is the author’s statement regarding context?
Essay Topic 3
Discuss the needle exchange program instituted in Baltimore, Maryland. What did researchers expect the outcome of the program to be? How were they wrong? Who are the innovators in this scenario?
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This section contains 733 words (approx. 3 pages at 300 words per page) |
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