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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Where was Gaeton Dugas from?
2. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
3. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
4. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
5. In what year was Kitty Genovese stabbed to death?
Short Essay Questions
1. How does the author describe Lois Weisberg in Chapter 2?
2. How does the author describe Tom Gau? What does Gau do?
3. How do connectors differ from normal people, according to the author?
4. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?
5. How does the author describe Roger Horchow in the text?
6. What is illustrated by the author’s first example in the introduction?
7. What example does the author use in the introduction to describe his theories?
8. What did Howard Levanthal deduce from his study?
9. What test did the author develop to determine a person’s likelihood to be a connector?
10. What does the author state in reference to yawning in the Introduction?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Define and discuss the Law of the Few, the Stickiness Factor and the Power of Context. How do these rules apply to different situations than disease? How does the author use the three rules to explain the resurgence of Hush Puppies shoes?
Essay Topic 2
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 3
Describe Howard Levanthal and the study conducted at Yale University. When did the study take place? How were the results perceived? What does the author perceive the results to indicate? What contemporary examples reflect Levanthal’s results?
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This section contains 694 words (approx. 3 pages at 300 words per page) |
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