View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Where is Lois Weisberg from?
(a) Chicago.
(b) New York.
(c) New Orleans.
(d) Pittsburgh.

2. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $120 million.
(b) $4 billion.
(c) $200 million.
(d) $150 million.

3. Philip Zimbardo ended his prison experiment after how many days?
(a) 4.
(b) 14.
(c) 6.
(d) 8.

4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Richard Nixon.
(b) Bill Clinton.
(c) Ronald Reagan.
(d) Dan Quayle.

5. While connectors collect relationships, mavens collect what, according to the author?
(a) Information.
(b) Groups.
(c) Intuition.
(d) Financial backing.

Short Answer Questions

1. Who was the former head of market research at Lambesis and a key figure in their success?

2. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?

3. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

4. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

5. Paul Revere is someone the author considers to be what?

(see the answer key)

This section contains 226 words (approx. 1 page at 300 words per page) View a FREE sample