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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Peers.
(b) Personal integrity.
(c) Religious beliefs.
(d) Sense of logic.

2. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
(a) “The Gotham Avenger.”
(b) “The White Dragon.”
(c) “The Subway Vigilante.”
(d) “The Gun Shaker.”

3. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1989.
(b) 1997.
(c) 1979.
(d) 1981.

4. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Mirror neuron.
(b) Atomic neuron.
(c) Mimicry neuron.
(d) Neuron reverberation.

5. While connectors collect relationships, mavens collect what, according to the author?
(a) Groups.
(b) Financial backing.
(c) Information.
(d) Intuition.

Short Answer Questions

1. What psychologist developed what he called the Affective Test to measure charisma?

2. Philip Zimbardo ended his prison experiment after how many days?

3. Philip Zimbardo instructed the mock guards in his prison study to do what?

4. When was Paul Revere born?

5. What is Roger Horchow’s profession?

(see the answer key)

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