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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Salesmen.
(b) Connectors.
(c) Mercenaries.
(d) Mavens.

2. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 600.
(b) 500.
(c) 200.
(d) 100.

3. Where did Bernie Goetz earn a bachelor’s degree?
(a) California State University.
(b) The University of Texas.
(c) Harvard University.
(d) New York University.

4. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
(a) 550.
(b) 1,100.
(c) 2,600.
(d) 3,100.

5. Who is the creative director of the Lambesis Agency?
(a) David Gunn.
(b) Chad Farmer.
(c) Todd Kessler.
(d) Tom Gao.

Short Answer Questions

1. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

2. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

3. Where did Bernie Goetz and his sister attend boarding school for high school?

4. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?

5. When was Bernie Goetz born?

(see the answer key)

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