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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) The obituaries.
(b) The phone book.
(c) Crime listings.
(d) Facebook.

2. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Six Degrees of Kevin Bacon.”
(b) “Ten Degrees of Kevin Bacon.”
(c) “Seven Degrees of Separation.”
(d) “Six Degrees of Separation.”

3. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 12.
(c) 5.
(d) 10.

4. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Barbara Flagg.
(b) Todd Kessler.
(c) Brian Mullen.
(d) DeeDee Gordon.

5. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Germany.
(b) Switzerland.
(c) Connecticut.
(d) Pennsylvania.

Short Answer Questions

1. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?

2. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

(see the answer key)

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