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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What is Roger Horchow’s profession?
(a) Schoolteacher.
(b) Aerobics instructor.
(c) Catalog entrepreneur.
(d) Flight attendant.

2. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) A train.
(b) F train.
(c) No. 2 train.
(d) No. 6 train.

3. When did Philip Zimbardo conduct his prison study?
(a) 1989.
(b) 1990.
(c) 1976.
(d) 1971.

4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Todd Kessler.
(b) Mark Alpert.
(c) Brian Mullen.
(d) Geoffrey Moore.

5. On what date was Bernie Goetz mugged on the subway?
(a) December 22, 1984.
(b) September 5, 1988.
(c) July 12, 1990.
(d) April 16, 1981.

Short Answer Questions

1. Where was the Airwalk shoes company based?

2. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?

3. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?

4. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

5. Philip Zimbardo is president of what project at the university where he works?

(see the answer key)

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