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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Todd Kessler.
(b) Barbara Flagg.
(c) DeeDee Gordon.
(d) Brian Mullen.

2. What was Paul Revere’s occupation?
(a) Cobbler.
(b) Silversmith.
(c) Goldsmith.
(d) Deacon.

3. What psychologist developed what he called the Affective Test to measure charisma?
(a) Mark Alpert.
(b) Ed Palmer.
(c) Howard Friedman.
(d) Tom Gau.

4. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Platitudes.
(b) Countries.
(c) Government offices.
(d) Social niches.

5. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 100.
(b) 20.
(c) 30.
(d) 50.

Short Answer Questions

1. On what date was Bernie Goetz mugged on the subway?

2. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

3. Mark Alpert is a professor at what university?

4. Where did Bernie Goetz and his sister attend boarding school for high school?

5. When was Bernie Goetz born?

(see the answer key)

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