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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Platitudes.
(b) Countries.
(c) Social niches.
(d) Government offices.

2. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) John Potterat.
(b) Tom Gau.
(c) Mark Alpert.
(d) Brian Mullen.

3. When did Philip Zimbardo conduct his prison study?
(a) 1989.
(b) 1976.
(c) 1971.
(d) 1990.

4. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The vandalism theory.
(b) The broken windows theory.
(c) The hidden crime theory.
(d) The ghetto theory.

5. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 12.
(c) 10.
(d) 5.

Short Answer Questions

1. Who is the creative director of the Lambesis Agency?

2. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

3. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

5. According to the author in Chapter 6, the Airwalk company developed a cult following and built up a business earning how much yearly after only a few years?

(see the answer key)

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