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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. On what date was Bernie Goetz mugged on the subway?
(a) September 5, 1988.
(b) July 12, 1990.
(c) April 16, 1981.
(d) December 22, 1984.

2. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) F train.
(b) No. 6 train.
(c) A train.
(d) No. 2 train.

3. The young men who attempted to mug Bernie Goetz were from where?
(a) New Jersey.
(b) Brooklyn.
(c) Queens.
(d) The Bronx.

4. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Brian Mullen.
(b) Mark Alpert.
(c) John Potterat.
(d) Tom Gau.

5. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Government offices.
(b) Countries.
(c) Social niches.
(d) Platitudes.

Short Answer Questions

1. Philip Zimbardo ended his prison experiment after how many days?

2. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

3. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?

5. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

(see the answer key)

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