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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?
(a) Athena.
(b) Interprize.
(c) Maven.
(d) Lambesis.

2. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) No Authority Clause.
(b) Terrorism threat.
(c) Ambiguity.
(d) Zero tolerance.

3. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) The parting of the Red Sea.
(b) Cain and Abel.
(c) The good Samaritan.
(d) Abraham and Peter.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Salesmen.
(b) Mercenaries.
(c) Connectors.
(d) Mavens.

5. Philip Zimbardo ended his prison experiment after how many days?
(a) 8.
(b) 6.
(c) 4.
(d) 14.

Short Answer Questions

1. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

2. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

3. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

4. Philip Zimbardo is a social scientist at what university?

5. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?

(see the answer key)

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