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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Geoffrey Moore.
(b) Mark Alpert.
(c) Todd Kessler.
(d) Brian Mullen.

2. While connectors collect relationships, mavens collect what, according to the author?
(a) Information.
(b) Financial backing.
(c) Groups.
(d) Intuition.

3. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
(a) Hush Puppies.
(b) Converse.
(c) Puma.
(d) Nike.

4. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) Ambiguity.
(b) Terrorism threat.
(c) No Authority Clause.
(d) Zero tolerance.

5. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Rebecca Smith and Fannie Anderson.
(b) Chad Farmer and David Gunn.
(c) Bruce Ryan and Neal Gross.
(d) Todd Kessler and Tom Gau.

Short Answer Questions

1. The young men who attempted to mug Bernie Goetz demanded how much money from him?

2. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?

3. Where did Bernie Goetz earn a bachelor’s degree?

4. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

5. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

(see the answer key)

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