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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Subtle symbolism.
(b) Dancing letters.
(c) A plot.
(d) A nonlinear narrative.

2. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Robin Dunbar.
(b) Todd Kessler.
(c) Howard Friedman.
(d) Barbara Flagg.

3. Where is Lois Weisberg from?
(a) Pittsburgh.
(b) New York.
(c) New Orleans.
(d) Chicago.

4. Sesame Street premiered on what television station?
(a) BBC.
(b) NPR.
(c) CBS.
(d) NET.

5. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 75.
(b) 90.
(c) 100.
(d) 80.

Short Answer Questions

1. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?

2. What does the author consider to be the second of the three rules of epidemics?

3. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?

4. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

5. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

(see the answer key)

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