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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Dan Quayle.
(b) Ronald Reagan.
(c) Bill Clinton.
(d) Richard Nixon.

2. When did Philip Zimbardo conduct his prison study?
(a) 1989.
(b) 1976.
(c) 1990.
(d) 1971.

3. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) The parting of the Red Sea.
(b) Abraham and Peter.
(c) The good Samaritan.
(d) Cain and Abel.

4. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?
(a) 5 days.
(b) 6 months.
(c) 2 years.
(d) 1 day.

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Salesmen.
(b) Connectors.
(c) Mercenaries.
(d) Mavens.

Short Answer Questions

1. How many people admitted to witnessing the murder of Kitty Genovese?

2. Where did Bernie Goetz earn a bachelor’s degree?

3. Early research for Sesame Street showed that children watch what they understand and look away when?

4. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

5. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

(see the answer key)

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