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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. On what date was Bernie Goetz mugged on the subway?
(a) April 16, 1981.
(b) September 5, 1988.
(c) December 22, 1984.
(d) July 12, 1990.

2. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Barbara Flagg.
(b) Ed Palmer.
(c) John Bartlett.
(d) Howard Friedman.

3. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 100.
(b) 600.
(c) 200.
(d) 500.

4. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) The parting of the Red Sea.
(b) Abraham and Peter.
(c) The good Samaritan.
(d) Cain and Abel.

5. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A c.d. sample.
(b) A concert ticket.
(c) A treasure box.
(d) A phone number.

Short Answer Questions

1. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

2. When was Joan Ganz Cooney born?

3. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

4. What was Paul Revere’s occupation?

5. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

(see the answer key)

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