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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 150,000.
(b) 62,000.
(c) 90,000.
(d) 50,000.

2. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The freedom effect.
(b) The silence effect.
(c) The escape effect.
(d) The bystander effect.

3. While connectors collect relationships, mavens collect what, according to the author?
(a) Information.
(b) Groups.
(c) Intuition.
(d) Financial backing.

4. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 600.
(b) 100.
(c) 200.
(d) 500.

5. What is the name of Methodism’s founder?
(a) John Wesley.
(b) George Whitfield.
(c) John Potterat.
(d) Howard Friedman.

Short Answer Questions

1. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?

2. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?

3. Gaeton Dugas held what profession?

4. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

5. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?

(see the answer key)

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