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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?
(a) Fare beating.
(b) Drinking on subways.
(c) Random drug searches.
(d) Graffiti.

2. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1985.
(c) 1979.
(d) 1964.

3. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?
(a) Little Altars Everywhere.
(b) His Bright Light.
(c) The Long Road Home.
(d) The Ring.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Mercenaries.
(b) Mavens.
(c) Connectors.
(d) Salesmen.

5. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1994-1995.
(b) 1958-1959.
(c) 1961-1962.
(d) 1987-1988.

Short Answer Questions

1. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

2. Gaeton Dugas claimed to have slept with over how many people?

3. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

4. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

5. When did Philip Zimbardo conduct his prison study?

(see the answer key)

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