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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Winston.
(b) Marlboro.
(c) Camel.
(d) Skydancer.

2. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Janette Wilson.
(b) Oscar de la Renta.
(c) Micole Biancosino.
(d) John Bartlett.

3. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 80.
(b) 75.
(c) 100.
(d) 90.

4. Bernie Goetz’s parents were immigrants from where?
(a) Switzerland.
(b) Germany.
(c) France.
(d) Italy.

5. What was Paul Revere’s occupation?
(a) Cobbler.
(b) Deacon.
(c) Goldsmith.
(d) Silversmith.

Short Answer Questions

1. Gaeton Dugas claimed to have slept with over how many people?

2. When did Gaeton Dugas die?

3. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?

4. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

(see the answer key)

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