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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1987-1988.
(b) 1961-1962.
(c) 1958-1959.
(d) 1994-1995.

2. Who assembled the team that developed Blue's Clues?
(a) Barbara Flagg.
(b) Ed Palmer.
(c) Todd Kessler.
(d) Mark Alpert.

3. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?
(a) 1,600.
(b) 2,000.
(c) 100.
(d) 200

4. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 25,000.
(b) 50,000.
(c) 15,000.
(d) 10,000.

5. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) Terrorism threat.
(b) Ambiguity.
(c) Zero tolerance.
(d) No Authority Clause.

Short Answer Questions

1. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?

2. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

3. When did the show Sesame Street premiere?

4. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

5. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

(see the answer key)

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