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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Wunderman.
(b) Tom Gau.
(c) Howard Friedman.
(d) John Bartlett.

2. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Random searches.
(b) Metal detectors.
(c) Graffiti.
(d) Fare beating.

3. Bernie Goetz’s parents were immigrants from where?
(a) Switzerland.
(b) Italy.
(c) Germany.
(d) France.

4. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 150,000.
(b) 50,000.
(c) 62,000.
(d) 90,000.

5. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) Crime listings.
(c) The phone book.
(d) The obituaries.

Short Answer Questions

1. The young men who attempted to mug Bernie Goetz demanded how much money from him?

2. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

3. Paul Revere is someone the author considers to be what?

4. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?

5. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

(see the answer key)

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