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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Howard Friedman.
(b) Mark Alpert.
(c) Ed Palmer.
(d) Tom Gau.

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Salesmen.
(b) Mercenaries.
(c) Connectors.
(d) Mavens.

3. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) A map to the campus health center.
(b) Commentary from doctors.
(c) Photographs of diseased people.
(d) Explanations of the vaccine.

4. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Attract a child’s attention.
(c) Lead to seizures in children.
(d) Damage children’s eyes.

5. On what television station does Blue’s Clues air?
(a) National Educational Television.
(b) The Disney Channel.
(c) Nickelodeon.
(d) Public Broadcasting Station.

Short Answer Questions

1. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?

2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

3. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?

4. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?

5. Bernie Goetz’s parents were immigrants from where?

(see the answer key)

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