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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A phone number.
(c) A concert ticket.
(d) A c.d. sample.

2. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Culminates in stasis.
(b) Conveys a message.
(c) Stays with the audience.
(d) Instigates change.

3. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Pennsylvania.
(b) Switzerland.
(c) Germany.
(d) Connecticut.

4. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 6 or 7.
(b) 4 or 5.
(c) 9 or 10.
(d) 3 or 4.

5. What is Roger Horchow’s profession?
(a) Aerobics instructor.
(b) Catalog entrepreneur.
(c) Schoolteacher.
(d) Flight attendant.

Short Answer Questions

1. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

2. Darnell McGee is known to have infected over how many people with HIV?

3. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

4. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

5. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?

(see the answer key)

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