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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The bystander effect.
(b) The silence effect.
(c) The freedom effect.
(d) The escape effect.

2. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The Pulp Fiction.”
(b) “The Cyndi Lauper.”
(c) “The gringo.”
(d) “The wife beater.”

3. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 41.
(b) 12.
(c) 16.
(d) 38.

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 3.
(b) 2.
(c) 6.
(d) 4.

5. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Lead to seizures in children.
(c) Attract a child’s attention.
(d) Damage children’s eyes.

Short Answer Questions

1. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

2. Who was the former head of market research at Lambesis and a key figure in their success?

3. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?

4. Each episode of Blue’s Clues airs for how many consecutive days?

5. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?

(see the answer key)

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