1. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 4.
(b) 6.
(c) 1.
(d) 2.

2. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Mark Alpert.
(b) Brian Mullen.
(c) Tom Gau.
(d) John Potterat.

3. Philip Zimbardo is a social scientist at what university?
(a) Stanford University.
(b) Yale University.
(c) Rutgers University.
(d) Harvard University.

4. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) A love triangle.
(b) Losing a family member.
(c) Abusive parents.
(d) Bipolar disorder.

5. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
(a) Subconsciously ingrained.
(b) Forgotten easily.
(c) More frightening.
(d) Stickier.

Short Answer Questions

1. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

2. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?

3. Bernie Goetz’s parents were immigrants from where?

4. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

5. Who was convicted of the murder of Kitty Genovese?

(see the answer key)

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