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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What refers to the act, state or habit of being predominantly concerned with and obtaining gratification from what is outside the self?
(a) Extroversion.
(b) Narcissism.
(c) Cataclysm.
(d) Introversion.

2. Where was the Airwalk shoes company based?
(a) San Francisco, California.
(b) New York, New York.
(c) Los Angeles, California.
(d) San Diego, California.

3. When did Gaeton Dugas die?
(a) 1984.
(b) 1978.
(c) 1991.
(d) 1989.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mercenaries.
(b) Salesmen.
(c) Mavens.
(d) Connectors.

5. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Inadequate drinking.
(b) Binge drinking.
(c) Social drinking.
(d) Tolerance.

Short Answer Questions

1. Gaeton Dugas held what profession?

2. When was Paul Revere born?

3. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?

(see the answer key)

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