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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The wall.
(b) The letter.
(c) The movement sensor.
(d) The bouncing character.

2. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 3 or 4.
(b) 9 or 10.
(c) 4 or 5.
(d) 6 or 7.

3. Where was the Airwalk shoes company based?
(a) San Diego, California.
(b) Los Angeles, California.
(c) San Francisco, California.
(d) New York, New York.

4. What is the name of the company that produces Hush Puppies Shoes?
(a) Wolverine.
(b) Adidas.
(c) Peppermill.
(d) Entourage.

5. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1989.
(b) 1997.
(c) 1979.
(d) 1981.

Short Answer Questions

1. What does the author consider to be the third of the three rules of epidemics?

2. Who developed an invaluable tool for Sesame Street called the distracter?

3. Divine Secrets of the Ya-Ya Sisterhood was adapted to film in what year?

4. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?

5. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

(see the answer key)

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