1. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they hear music.
(c) When they become bored.
(d) When they see flashing lights.

2. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1981.
(b) 1979.
(c) 1997.
(d) 1989.

3. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Damage children’s eyes.
(b) Attract a child’s attention.
(c) Lead to seizures in children.
(d) Teach children anything.

4. Philip Zimbardo ended his prison experiment after how many days?
(a) 6.
(b) 14.
(c) 8.
(d) 4.

5. When was Paul Revere born?
(a) 1756.
(b) 1719.
(c) 1689.
(d) 1734.

Short Answer Questions

1. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

2. Not only do connectors know many people; they also operate in a variety of what, according to the author?

3. Who is the creative director of the Lambesis Agency?

4. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?

5. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?

(see the answer key)

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