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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) John Bartlett.
(b) John Potterat.
(c) Darnell McGee.
(d) John Zenilman.

2. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 36,000.
(b) 62,000.
(c) 10,000.
(d) 29,000.

3. Who developed an eye movement sensor used in research for Sesame Street?
(a) John Bartlett.
(b) Barbara Flagg.
(c) Howard Friedman.
(d) Ed Palmer.

4. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1997.
(b) 1979.
(c) 1981.
(d) 1989.

5. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Bruce Ryan and Neal Gross.
(b) Chad Farmer and David Gunn.
(c) Todd Kessler and Tom Gau.
(d) Rebecca Smith and Fannie Anderson.

Short Answer Questions

1. When was Paul Revere born?

2. Each episode of Blue’s Clues airs for how many consecutive days?

3. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

4. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

5. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

(see the answer key)

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