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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. Where is Lois Weisberg from?
(a) Chicago.
(b) New York.
(c) New Orleans.
(d) Pittsburgh.

2. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 4.
(b) 6.
(c) 3.
(d) 2.

3. What occurs when new cases of a certain disease, in a given human population and during a given period, substantially exceed what is expected based on recent experience?
(a) Rupture.
(b) Transmutation.
(c) Epidemic.
(d) Cataclysm.

4. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1998-1999.
(b) 1989-1990.
(c) 1992-1993.
(d) 1995-1996.

5. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?
(a) 2,000.
(b) 1,600.
(c) 200
(d) 100.

Short Answer Questions

1. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

2. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

3. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

5. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?

(see the answer key)

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