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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) James Owen and William Ross.
(b) John Bartlett and Isaac Mizrahi.
(c) Michael Anderson and Jesse Skawinski.
(d) Owen Baxter and Geoffrey Lewis.

2. To what group did Airwalk shoes initially aim their product?
(a) Football players.
(b) Tennis players.
(c) Skateboarders.
(d) Basketball players.

3. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Diffusion model.
(b) Trend model.
(c) Epidemic model.
(d) Expansion model.

4. The failure of many anti-smoking campaigns has been the focus on what, according to the author?
(a) The cigarette.
(b) Adults.
(c) Health risks.
(d) Teenagers.

5. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) John Potterat.
(b) Mark Alpert.
(c) Tom Gau.
(d) Brian Mullen.

Short Answer Questions

1. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?

2. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

3. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?

4. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

(see the answer key)

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