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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 1.

Multiple Choice Questions

1. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1958-1959.
(b) 1987-1988.
(c) 1994-1995.
(d) 1961-1962.

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Camel.
(b) Marlboro.
(c) Winston.
(d) Skydancer.

3. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Oscar de la Renta.
(b) Janette Wilson.
(c) John Bartlett.
(d) Micole Biancosino.

4. Where was Gaeton Dugas from?
(a) Canada.
(b) The United States.
(c) Denmark.
(d) Great Britain.

5. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Power of Context.
(c) The Law of the Few.
(d) The Law of the Many.

Short Answer Questions

1. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

2. In what year was Kitty Genovese stabbed to death?

3. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

4. What does HIV stand for?

5. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

(see the answer key)

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