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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 1.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Winston.
(c) Camel.
(d) Marlboro.

2. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1985.
(c) 1979.
(d) 1964.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) James Owen and William Ross.
(b) Michael Anderson and Jesse Skawinski.
(c) John Bartlett and Isaac Mizrahi.
(d) Owen Baxter and Geoffrey Lewis.

4. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Few.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Stickiness Factor.

5. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Oscar de la Renta.
(b) John Bartlett.
(c) Janette Wilson.
(d) Micole Biancosino.

Short Answer Questions

1. Darnell McGee is known to have infected over how many people with HIV?

2. The author states that the tipping point for Hush Puppies Shoes came between what years?

3. What does the author consider to be the third of the three rules of epidemics?

4. Gaeton Dugas claimed to have slept with over how many people?

5. When did Gaeton Dugas die?

(see the answer key)

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