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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 1.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Marlboro.
(c) Winston.
(d) Camel.

2. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) John Bartlett.
(b) Oscar de la Renta.
(c) Janette Wilson.
(d) Micole Biancosino.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) Owen Baxter and Geoffrey Lewis.
(c) John Bartlett and Isaac Mizrahi.
(d) James Owen and William Ross.

4. What does the author consider to be the second of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Stickiness Factor.

5. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1998-1999.
(b) 1992-1993.
(c) 1995-1996.
(d) 1989-1990.

Short Answer Questions

1. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?

2. Gaeton Dugas held what profession?

3. What was the nickname of Darnell McGee?

4. When did Gaeton Dugas die?

5. Where was Gaeton Dugas from?

(see the answer key)

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