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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Mark Alpert is a professor at what university?
(a) The University of Alabama.
(b) The University of Texas.
(c) Yale University.
(d) Harvard University.

2. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 5.
(b) 20.
(c) 12.
(d) 10.

3. What was the second community that Georgia Sadler found to communicate information about breast cancer and diabetes in Chapter 8?
(a) Doctors’ offices.
(b) Grocery stores.
(c) Hair salons.
(d) Churches.

4. Georgia Sadler desired to spread information about breast cancer and diabetes in what community?
(a) Asian American.
(b) Hispanic.
(c) Jewish.
(d) African-American.

5. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Flight attendant.
(c) Swim instructor.
(d) Schoolteacher.

Short Answer Questions

1. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?

2. Who developed an eye movement sensor used in research for Sesame Street?

3. Philip Zimbardo is president of what project at the university where he works?

4. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

5. What New York City Subway train was Bernie Goetz riding when he was mugged?

(see the answer key)

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