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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Where was the Airwalk shoes company based?
(a) San Francisco, California.
(b) Los Angeles, California.
(c) New York, New York.
(d) San Diego, California.

2. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 216.
(b) 50.
(c) 150.
(d) 250.

3. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) The obituaries.
(b) Crime listings.
(c) The phone book.
(d) Facebook.

4. What does the author consider to be the second of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Few.
(c) The Stickiness Factor.
(d) The Law of the Many.

5. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 2.
(c) 100.
(d) 30.

Short Answer Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

2. Each episode of Blue’s Clues airs for how many consecutive days?

3. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?

4. When was Malcolm Gladwell born?

5. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

(see the answer key)

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