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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1930s.
(b) The 1920s.
(c) The 1950s.
(d) The 1960s.

2. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?
(a) New York.
(b) Argentina.
(c) Maine.
(d) Connecticut.

3. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A rise in homicides.
(b) A spike in suicides.
(c) A spike in clinics.
(d) A decline in suicides.

4. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Maintain order at any cost.
(b) Water-board the prisoners.
(c) Interrogate the prisoners.
(d) Conduct random drug tests.

5. Philip Zimbardo is president of what project at the university where he works?
(a) The Jung Project.
(b) The Creative Culture Project.
(c) The Feinberg Project.
(d) The Heroic Imagination Project.

Short Answer Questions

1. Gladwell claims that nicotine acts as what in Chapter 7?

2. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?

3. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

4. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?

5. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?

(see the answer key)

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