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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Yale University.
(b) Harvard University.
(c) Berkeley University.
(d) Stanford University.

2. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Diffusion model.
(b) Epidemic model.
(c) Expansion model.
(d) Trend model.

3. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1989.
(b) 1981.
(c) 1979.
(d) 1997.

4. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?
(a) The Ring.
(b) Little Altars Everywhere.
(c) The Long Road Home.
(d) His Bright Light.

5. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Robin Dunbar.
(b) Howard Friedman.
(c) Todd Kessler.
(d) Barbara Flagg.

Short Answer Questions

1. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?

2. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

3. What refers to the displeasing feeling of fear and concern?

4. What book did Malcolm Gladwell publish in 2005?

5. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?

(see the answer key)

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