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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) Howard Friedman.
(b) John Wesley.
(c) John Potterat.
(d) George Whitfield.

2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) A map to the campus health center.
(b) Explanations of the vaccine.
(c) Commentary from doctors.
(d) Photographs of diseased people.

3. In Chapter 7, Gladwell suggests not fighting to stop teen experimentation, which would be difficult, but to make the experimentation what?
(a) Controlled.
(b) Riskier.
(c) Safer.
(d) Impossible.

4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Mark Alpert.
(b) Brian Mullen.
(c) Geoffrey Moore.
(d) Todd Kessler.

5. Who assembled the team that developed Blue's Clues?
(a) Ed Palmer.
(b) Todd Kessler.
(c) Mark Alpert.
(d) Barbara Flagg.

Short Answer Questions

1. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?

2. What was Paul Revere’s occupation?

3. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

5. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?

(see the answer key)

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