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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?
(a) Ed Palmer.
(b) Barbara Flagg.
(c) Diane Reverand.
(d) Darnell McGee.

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of urban areas.
(b) An adult sense of humor.
(c) Children of lower classes.
(d) Children of upper classes.

3. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Seven Degrees of Separation.”
(b) “Six Degrees of Kevin Bacon.”
(c) “Ten Degrees of Kevin Bacon.”
(d) “Six Degrees of Separation.”

4. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The broken windows theory.
(b) The ghetto theory.
(c) The vandalism theory.
(d) The hidden crime theory.

5. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The parents.
(b) The extroverts.
(c) The introverts.
(d) The laggards.

Short Answer Questions

1. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

2. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

3. Gladwell claims that nicotine acts as what in Chapter 7?

4. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?

5. What does the author consider to be the third of the three rules of epidemics?

(see the answer key)

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