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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Paul Revere is someone the author considers to be what?
(a) A connector.
(b) A salesman.
(c) An antagonist.
(d) A maven.

2. Where was the Airwalk shoes company based?
(a) New York, New York.
(b) San Diego, California.
(c) Los Angeles, California.
(d) San Francisco, California.

3. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?
(a) Barbara Flagg.
(b) Darnell McGee.
(c) Ed Palmer.
(d) Diane Reverand.

4. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Entourage.
(c) Wolverine.
(d) Peppermill.

5. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Social interactions.
(b) Tool making.
(c) Cognitive trust-building.
(d) Violence.

Short Answer Questions

1. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

2. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

3. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?

4. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?

5. What does the author consider to be the first of the three rules of epidemics?

(see the answer key)

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