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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. On what date was Bernie Goetz mugged on the subway?
(a) July 12, 1990.
(b) December 22, 1984.
(c) September 5, 1988.
(d) April 16, 1981.

2. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Maintain order at any cost.
(b) Water-board the prisoners.
(c) Conduct random drug tests.
(d) Interrogate the prisoners.

3. What does the author consider to be the first of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Stickiness Factor.

4. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Arima.
(b) Anya.
(c) Nuna.
(d) Sima.

5. Sesame Street premiered on what television station?
(a) BBC.
(b) NPR.
(c) NET.
(d) CBS.

Short Answer Questions

1. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

2. According to Gladwell, stickiness measures the degree to which a product or idea does what?

3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

4. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

5. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?

(see the answer key)

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