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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The extroverts.
(b) The introverts.
(c) The laggards.
(d) The parents.

2. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Gallery 37.
(b) Seattle Gateway.
(c) Central Park Gallery.
(d) Art Union Square.

3. On what date was Bernie Goetz mugged on the subway?
(a) December 22, 1984.
(b) July 12, 1990.
(c) April 16, 1981.
(d) September 5, 1988.

4. What refers to the displeasing feeling of fear and concern?
(a) Anxiety.
(b) Schizophrenia.
(c) Rage.
(d) Depression.

5. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Bruce Ryan and Neal Gross.
(b) Rebecca Smith and Fannie Anderson.
(c) Chad Farmer and David Gunn.
(d) Todd Kessler and Tom Gau.

Short Answer Questions

1. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

2. A well-known saying states that twenty percent of the people do what percent of the work?

3. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

4. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?

5. Where did Bernie Goetz and his sister attend boarding school for high school?

(see the answer key)

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