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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) James Owen and William Ross.
(c) Owen Baxter and Geoffrey Lewis.
(d) John Bartlett and Isaac Mizrahi.

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Polio.
(b) Tetanus.
(c) Herpes.
(d) Influenza.

3. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 50,000.
(b) 62,000.
(c) 150,000.
(d) 90,000.

4. The young men who attempted to mug Bernie Goetz were from where?
(a) The Bronx.
(b) Brooklyn.
(c) Queens.
(d) New Jersey.

5. Sesame Street premiered on what television station?
(a) CBS.
(b) NET.
(c) NPR.
(d) BBC.

Short Answer Questions

1. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

2. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

3. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?

4. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?

5. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

(see the answer key)

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