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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Stickiness Factor.

2. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Ronald Reagan.
(b) Dan Quayle.
(c) Bill Clinton.
(d) Richard Nixon.

3. Who assembled the team that developed Blue's Clues?
(a) Mark Alpert.
(b) Ed Palmer.
(c) Todd Kessler.
(d) Barbara Flagg.

4. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they see flashing lights.
(c) When they become bored.
(d) When they hear music.

5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Winston.
(c) Camel.
(d) Marlboro.

6. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) The obituaries.
(c) Crime listings.
(d) The phone book.

7. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A plot.
(b) Dancing letters.
(c) A nonlinear narrative.
(d) Subtle symbolism.

8. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Oscar de la Renta.
(b) John Bartlett.
(c) Joel Fitzgerald.
(d) Isaac Mizrahi.

9. Paul Revere is someone the author considers to be what?
(a) A connector.
(b) A maven.
(c) A salesman.
(d) An antagonist.

10. What was Joan Ganz Cooney’s first television program?
(a) Law and Order.
(b) Sesame Street.
(c) Court of Reason.
(d) Blue’s Clues.

11. What was the nickname of Darnell McGee?
(a) “Boss Man.”
(b) “Skater.”
(c) “Big Man.”
(d) “Pawn Boy.”

12. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Berkeley University.
(b) Harvard University.
(c) Yale University.
(d) Stanford University.

13. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 4.
(b) 6.
(c) 2.
(d) 3.

14. While connectors collect relationships, mavens collect what, according to the author?
(a) Groups.
(b) Financial backing.
(c) Intuition.
(d) Information.

15. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Attract a child’s attention.
(b) Damage children’s eyes.
(c) Teach children anything.
(d) Lead to seizures in children.

Short Answer Questions

1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

2. Each episode of Blue’s Clues airs for how many consecutive days?

3. In what year was Kitty Genovese stabbed to death?

4. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

5. When was Joan Ganz Cooney born?

(see the answer keys)

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