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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1998-1999.
(b) 1995-1996.
(c) 1989-1990.
(d) 1992-1993.

2. Sesame Street premiered on what television station?
(a) BBC.
(b) NPR.
(c) NET.
(d) CBS.

3. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 252.
(c) 103.
(d) 398.

4. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Gallery 37.
(b) Seattle Gateway.
(c) Art Union Square.
(d) Central Park Gallery.

5. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Stays with the audience.
(b) Instigates change.
(c) Conveys a message.
(d) Culminates in stasis.

6. What was Paul Revere’s occupation?
(a) Deacon.
(b) Cobbler.
(c) Goldsmith.
(d) Silversmith.

7. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) John Potterat.
(b) Brian Mullen.
(c) Tom Gau.
(d) Mark Alpert.

8. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Information.
(c) Groups.
(d) Intuition.

9. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Atomic neuron.
(b) Mirror neuron.
(c) Neuron reverberation.
(d) Mimicry neuron.

10. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 3.
(b) 2.
(c) 10.
(d) 5.

11. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) Darnell McGee.
(b) John Potterat.
(c) John Zenilman.
(d) John Bartlett.

12. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) James Owen and William Ross.
(b) Owen Baxter and Geoffrey Lewis.
(c) Michael Anderson and Jesse Skawinski.
(d) John Bartlett and Isaac Mizrahi.

13. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A c.d. sample.
(c) A concert ticket.
(d) A phone number.

14. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The movement sensor.
(b) The letter.
(c) The wall.
(d) The bouncing character.

15. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Tom Gau.
(b) Howard Friedman.
(c) Wunderman.
(d) John Bartlett.

Short Answer Questions

1. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

5. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

(see the answer keys)

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