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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was the nickname of Darnell McGee?
(a) “Boss Man.”
(b) “Pawn Boy.”
(c) “Big Man.”
(d) “Skater.”

2. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Power of Context.

3. When did Gaeton Dugas die?
(a) 1989.
(b) 1978.
(c) 1991.
(d) 1984.

4. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) Darnell McGee.
(b) John Potterat.
(c) John Zenilman.
(d) John Bartlett.

5. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1998-1999.
(b) 1992-1993.
(c) 1995-1996.
(d) 1989-1990.

6. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?
(a) Rockaway Beach.
(b) Kew Gardens.
(c) Astoria.
(d) Greenpoint.

7. Sesame Street premiered on what television station?
(a) CBS.
(b) BBC.
(c) NPR.
(d) NET.

8. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 252.
(b) 2,500.
(c) 103.
(d) 398.

9. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Damage children’s eyes.
(b) Lead to seizures in children.
(c) Attract a child’s attention.
(d) Teach children anything.

10. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) A map to the campus health center.
(b) Commentary from doctors.
(c) Explanations of the vaccine.
(d) Photographs of diseased people.

11. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Mark Alpert.
(b) Tom Gau.
(c) Brian Mullen.
(d) John Potterat.

12. Gaeton Dugas claimed to have slept with over how many people?
(a) 1,200.
(b) 252.
(c) 2,500.
(d) 154.

13. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Winston.
(b) Skydancer.
(c) Marlboro.
(d) Camel.

14. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Six Degrees of Kevin Bacon.”
(b) “Six Degrees of Separation.”
(c) “Seven Degrees of Separation.”
(d) “Ten Degrees of Kevin Bacon.”

15. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Influenza.
(b) Herpes.
(c) Tetanus.
(d) Polio.

Short Answer Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

2. A well-known saying states that twenty percent of the people do what percent of the work?

3. Paul Revere is someone the author considers to be what?

4. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

5. What does the author consider to be the second of the three rules of epidemics?

(see the answer keys)

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