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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Gaeton Dugas held what profession?
(a) Swim instructor.
(b) Flight attendant.
(c) Night club owner.
(d) Schoolteacher.

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of lower classes.
(b) Children of upper classes.
(c) Children of urban areas.
(d) An adult sense of humor.

3. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Few.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Stickiness Factor.

4. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Tetanus.
(b) Herpes.
(c) Influenza.
(d) Polio.

5. What was Paul Revere’s occupation?
(a) Deacon.
(b) Silversmith.
(c) Goldsmith.
(d) Cobbler.

6. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Summer.
(b) Spring.
(c) Winter.
(d) Autumn.

7. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Gallery 37.
(b) Seattle Gateway.
(c) Central Park Gallery.
(d) Art Union Square.

8. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Tom Gau.
(b) John Potterat.
(c) Mark Alpert.
(d) Brian Mullen.

9. Sesame Street premiered on what television station?
(a) BBC.
(b) NET.
(c) CBS.
(d) NPR.

10. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 30.
(b) 100.
(c) 50.
(d) 20.

11. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Zenilman.
(d) John Potterat.

12. Who developed an eye movement sensor used in research for Sesame Street?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) Ed Palmer.
(d) John Bartlett.

13. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1987-1988.
(b) 1958-1959.
(c) 1961-1962.
(d) 1994-1995.

14. When was Joan Ganz Cooney born?
(a) 1929.
(b) 1919.
(c) 1935.
(d) 1954.

15. What psychologist developed what he called the Affective Test to measure charisma?
(a) Ed Palmer.
(b) Howard Friedman.
(c) Mark Alpert.
(d) Tom Gau.

Short Answer Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

2. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

3. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

4. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

5. What does HIV stand for?

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