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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When did Gaeton Dugas die?
(a) 1978.
(b) 1991.
(c) 1989.
(d) 1984.

2. When was Paul Revere born?
(a) 1756.
(b) 1734.
(c) 1689.
(d) 1719.

3. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Few.
(b) The Stickiness Factor.
(c) The Law of the Many.
(d) The Power of Context.

4. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Photographs of diseased people.
(b) Commentary from doctors.
(c) A map to the campus health center.
(d) Explanations of the vaccine.

5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Camel.
(b) Marlboro.
(c) Winston.
(d) Skydancer.

6. What does the author consider to be the first of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Law of the Many.

7. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 2.
(b) 3.
(c) 6.
(d) 4.

8. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The escape effect.
(b) The silence effect.
(c) The bystander effect.
(d) The freedom effect.

9. In what year was Kitty Genovese stabbed to death?
(a) 1979.
(b) 1964.
(c) 1945.
(d) 1985.

10. Who assembled the team that developed Blue's Clues?
(a) Todd Kessler.
(b) Barbara Flagg.
(c) Mark Alpert.
(d) Ed Palmer.

11. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Empathy.
(b) Comprehension.
(c) Emotion.
(d) Satisfaction.

12. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Winter.
(b) Autumn.
(c) Spring.
(d) Summer.

13. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of lower classes.
(b) Children of upper classes.
(c) Children of urban areas.
(d) An adult sense of humor.

14. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Law of the Few.

15. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 30.
(b) 50.
(c) 100.
(d) 20.

Short Answer Questions

1. Researchers prior to Blue's Clues believed that children could not follow what?

2. Gaeton Dugas held what profession?

3. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

4. Sesame Street premiered on what television station?

5. According to Gladwell, stickiness measures the degree to which a product or idea does what?

(see the answer keys)

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