3. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Gallery 37.
(c) Central Park Gallery.
(d) Art Union Square.

4. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Lead to seizures in children.
(b) Attract a child’s attention.
(c) Damage children’s eyes.
(d) Teach children anything.

5. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Neuron reverberation.
(b) Mimicry neuron.
(c) Mirror neuron.
(d) Atomic neuron.

6. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Isaac Mizrahi.
(b) John Bartlett.
(c) Joel Fitzgerald.
(d) Oscar de la Renta.

7. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The silence effect.
(b) The bystander effect.
(c) The escape effect.
(d) The freedom effect.

8. What does HIV stand for?
(a) Human inter-biotic virus.
(b) Heliocentric immunodeficiency virus.
(c) Human immunodeficiency virus.
(d) Hyper intensive virus.

9. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Connectors.
(b) Mavens.
(c) Salesmen.
(d) Mercenaries.

10. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Intuition.
(c) Information.
(d) Groups.

11. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Instigates change.
(b) Conveys a message.
(c) Stays with the audience.
(d) Culminates in stasis.

12. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 398.
(b) 2,500.
(c) 252.
(d) 103.

13. Gaeton Dugas held what profession?
(a) Swim instructor.
(b) Flight attendant.
(c) Night club owner.
(d) Schoolteacher.

14. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) Barbara Flagg.
(c) John Bartlett.
(d) Howard Friedman.

15. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Tom Gau.
(b) Mark Alpert.
(c) Brian Mullen.
(d) John Potterat.