View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 80.
(b) 100.
(c) 90.
(d) 75.

2. What was Joan Ganz Cooney’s first television program?
(a) Law and Order.
(b) Court of Reason.
(c) Blue’s Clues.
(d) Sesame Street.

3. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Neuron reverberation.
(b) Mimicry neuron.
(c) Atomic neuron.
(d) Mirror neuron.

4. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 2.
(c) 30.
(d) 100.

5. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Jacques Herrer
(b) Isaac Mizrahi.
(c) Micole Biancosino.
(d) Donna Karan.

6. What does the author consider to be the first of the three rules of epidemics?
(a) The Law of the Few.
(b) The Stickiness Factor.
(c) The Law of the Many.
(d) The Power of Context.

7. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 62,000.
(b) 36,000.
(c) 10,000.
(d) 29,000.

8. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 50.
(b) 90.
(c) 70.
(d) 30.

9. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A phone number.
(b) A treasure box.
(c) A concert ticket.
(d) A c.d. sample.

10. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 2.
(b) 3.
(c) 6.
(d) 5.

11. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Tetanus.
(b) Influenza.
(c) Herpes.
(d) Polio.

12. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1994-1995.
(b) 1958-1959.
(c) 1961-1962.
(d) 1987-1988.

13. Who assembled the team that developed Blue's Clues?
(a) Ed Palmer.
(b) Todd Kessler.
(c) Barbara Flagg.
(d) Mark Alpert.

14. When was Joan Ganz Cooney born?
(a) 1929.
(b) 1935.
(c) 1919.
(d) 1954.

15. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Explanations of the vaccine.
(b) Commentary from doctors.
(c) A map to the campus health center.
(d) Photographs of diseased people.

Short Answer Questions

1. Who developed an invaluable tool for Sesame Street called the distracter?

2. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

3. What is the name of the company that produces Hush Puppies Shoes?

4. Sesame Street premiered on what television station?

5. When was Paul Revere born?

(see the answer keys)

This section contains 427 words (approx. 2 pages at 300 words per page) View a FREE sample