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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 4.
(b) 3.
(c) 6.
(d) 2.

2. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) A plot.
(c) Subtle symbolism.
(d) Dancing letters.

3. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A phone number.
(c) A c.d. sample.
(d) A concert ticket.

4. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Culminates in stasis.
(b) Stays with the audience.
(c) Instigates change.
(d) Conveys a message.

5. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Tom Gau.
(b) John Potterat.
(c) Mark Alpert.
(d) Brian Mullen.

6. What is the name of the company that produces Hush Puppies Shoes?
(a) Wolverine.
(b) Entourage.
(c) Peppermill.
(d) Adidas.

7. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1958-1959.
(b) 1987-1988.
(c) 1994-1995.
(d) 1961-1962.

8. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 50.
(b) 70.
(c) 30.
(d) 90.

9. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Mercenaries.
(c) Connectors.
(d) Salesmen.

10. When did Gaeton Dugas die?
(a) 1989.
(b) 1978.
(c) 1984.
(d) 1991.

11. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) Darnell McGee.
(b) John Potterat.
(c) John Bartlett.
(d) John Zenilman.

12. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 10.
(b) 20.
(c) 12.
(d) 5.

13. Darnell McGee is known to have infected over how many people with HIV?
(a) 100.
(b) 30.
(c) 2.
(d) 300.

14. On what television station does Blue’s Clues air?
(a) The Disney Channel.
(b) Nickelodeon.
(c) National Educational Television.
(d) Public Broadcasting Station.

15. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 80.
(b) 75.
(c) 100.
(d) 90.

Short Answer Questions

1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

2. While connectors collect relationships, mavens collect what, according to the author?

3. What is Roger Horchow’s profession?

4. What does HIV stand for?

5. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

(see the answer keys)

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