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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Law of the Few.
(c) The Stickiness Factor.
(d) The Power of Context.

2. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Social niches.
(b) Platitudes.
(c) Countries.
(d) Government offices.

3. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Oscar de la Renta.
(b) Micole Biancosino.
(c) Janette Wilson.
(d) John Bartlett.

4. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Berkeley University.
(b) Harvard University.
(c) Stanford University.
(d) Yale University.

5. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Flight attendant.
(c) Swim instructor.
(d) Schoolteacher.

6. When did the show Sesame Street premiere?
(a) 1985.
(b) 1981.
(c) 1969.
(d) 1975.

7. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 10.
(c) 5.
(d) 12.

8. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Tom Gau.
(b) John Potterat.
(c) Brian Mullen.
(d) Mark Alpert.

9. What does the author consider to be the first of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Stickiness Factor.

10. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Potterat.
(d) John Zenilman.

11. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 30.
(b) 90.
(c) 70.
(d) 50.

12. While connectors collect relationships, mavens collect what, according to the author?
(a) Intuition.
(b) Information.
(c) Groups.
(d) Financial backing.

13. When was Paul Revere born?
(a) 1719.
(b) 1756.
(c) 1734.
(d) 1689.

14. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Brian Mullen.
(b) John Potterat.
(c) Mark Alpert.
(d) Tom Gau.

15. What was the nickname of Darnell McGee?
(a) “Big Man.”
(b) “Skater.”
(c) “Boss Man.”
(d) “Pawn Boy.”

Short Answer Questions

1. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

2. Paul Revere is someone the author considers to be what?

3. What psychologist developed what he called the Affective Test to measure charisma?

4. When was Joan Ganz Cooney born?

5. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

(see the answer keys)

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