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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Power of Context.
(c) The Stickiness Factor.
(d) The Law of the Few.

2. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 3.
(b) 6.
(c) 2.
(d) 5.

3. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Spring.
(b) Summer.
(c) Autumn.
(d) Winter.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Mavens.
(b) Salesmen.
(c) Connectors.
(d) Mercenaries.

5. What does HIV stand for?
(a) Human inter-biotic virus.
(b) Hyper intensive virus.
(c) Heliocentric immunodeficiency virus.
(d) Human immunodeficiency virus.

6. While connectors collect relationships, mavens collect what, according to the author?
(a) Information.
(b) Intuition.
(c) Financial backing.
(d) Groups.

7. Sesame Street premiered on what television station?
(a) NET.
(b) BBC.
(c) CBS.
(d) NPR.

8. Who was convicted of the murder of Kitty Genovese?
(a) William Dupre.
(b) Ted Bundy.
(c) James Moorland.
(d) Winston Moseley.

9. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Six Degrees of Kevin Bacon.”
(b) “Six Degrees of Separation.”
(c) “Seven Degrees of Separation.”
(d) “Ten Degrees of Kevin Bacon.”

10. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) Crime listings.
(c) The obituaries.
(d) The phone book.

11. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 5.
(b) 10.
(c) 20.
(d) 12.

12. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1994-1995.
(b) 1987-1988.
(c) 1958-1959.
(d) 1961-1962.

13. Who assembled the team that developed Blue's Clues?
(a) Mark Alpert.
(b) Todd Kessler.
(c) Ed Palmer.
(d) Barbara Flagg.

14. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 30.
(c) 2.
(d) 100.

15. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Rat infestation.
(b) Crack cocaine.
(c) AIDS.
(d) Heroin.

Short Answer Questions

1. In what year was Kitty Genovese stabbed to death?

2. Researchers prior to Blue's Clues believed that children could not follow what?

3. When was Joan Ganz Cooney born?

4. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

5. Who developed an eye movement sensor used in research for Sesame Street?

(see the answer keys)

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