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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Ed Palmer.
(b) Mark Alpert.
(c) Howard Friedman.
(d) Tom Gau.

2. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Subtle symbolism.
(b) A plot.
(c) A nonlinear narrative.
(d) Dancing letters.

3. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Few.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Stickiness Factor.

4. Where is Lois Weisberg from?
(a) New York.
(b) New Orleans.
(c) Pittsburgh.
(d) Chicago.

5. Where was Gaeton Dugas from?
(a) The United States.
(b) Denmark.
(c) Great Britain.
(d) Canada.

6. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 20.
(b) 30.
(c) 100.
(d) 50.

7. Who developed an eye movement sensor used in research for Sesame Street?
(a) Barbara Flagg.
(b) Ed Palmer.
(c) Howard Friedman.
(d) John Bartlett.

8. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 100.
(b) 500.
(c) 200.
(d) 600.

9. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Seven Degrees of Separation.”
(b) “Six Degrees of Separation.”
(c) “Six Degrees of Kevin Bacon.”
(d) “Ten Degrees of Kevin Bacon.”

10. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 100.
(b) 90.
(c) 75.
(d) 80.

11. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 38.
(b) 16.
(c) 41.
(d) 12.

12. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Ronald Reagan.
(b) Richard Nixon.
(c) Dan Quayle.
(d) Bill Clinton.

13. When was Paul Revere born?
(a) 1756.
(b) 1719.
(c) 1734.
(d) 1689.

14. When did Gaeton Dugas die?
(a) 1978.
(b) 1984.
(c) 1989.
(d) 1991.

15. Darnell McGee is known to have infected over how many people with HIV?
(a) 100.
(b) 300.
(c) 2.
(d) 30.

Short Answer Questions

1. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

3. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

4. While connectors collect relationships, mavens collect what, according to the author?

5. In what year was Kitty Genovese stabbed to death?

(see the answer keys)

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