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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1994-1995.
(b) 1961-1962.
(c) 1958-1959.
(d) 1987-1988.

2. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 50.
(b) 70.
(c) 90.
(d) 30.

3. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Dancing letters.
(b) A plot.
(c) Subtle symbolism.
(d) A nonlinear narrative.

4. On what television station does Blue’s Clues air?
(a) Public Broadcasting Station.
(b) The Disney Channel.
(c) Nickelodeon.
(d) National Educational Television.

5. Who was convicted of the murder of Kitty Genovese?
(a) James Moorland.
(b) Winston Moseley.
(c) William Dupre.
(d) Ted Bundy.

6. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Camel.
(c) Winston.
(d) Marlboro.

7. Darnell McGee is known to have infected over how many people with HIV?
(a) 100.
(b) 300.
(c) 30.
(d) 2.

8. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A phone number.
(c) A concert ticket.
(d) A c.d. sample.

9. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Entourage.
(c) Peppermill.
(d) Wolverine.

10. What was Joan Ganz Cooney’s first television program?
(a) Blue’s Clues.
(b) Law and Order.
(c) Court of Reason.
(d) Sesame Street.

11. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Mavens.
(b) Connectors.
(c) Mercenaries.
(d) Salesmen.

12. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 80.
(b) 100.
(c) 75.
(d) 90.

13. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) Tom Gau.
(c) Wunderman.
(d) John Bartlett.

14. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Isaac Mizrahi.
(b) John Bartlett.
(c) Joel Fitzgerald.
(d) Oscar de la Renta.

15. What is Roger Horchow’s profession?
(a) Aerobics instructor.
(b) Flight attendant.
(c) Schoolteacher.
(d) Catalog entrepreneur.

Short Answer Questions

1. Paul Revere is someone the author considers to be what?

2. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

3. Who developed an eye movement sensor used in research for Sesame Street?

4. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

5. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

(see the answer keys)

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