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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. On what television station does Blue’s Clues air?
(a) Public Broadcasting Station.
(b) National Educational Television.
(c) Nickelodeon.
(d) The Disney Channel.

2. When was Joan Ganz Cooney born?
(a) 1935.
(b) 1954.
(c) 1919.
(d) 1929.

3. Who assembled the team that developed Blue's Clues?
(a) Mark Alpert.
(b) Barbara Flagg.
(c) Ed Palmer.
(d) Todd Kessler.

4. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Stanford University.
(b) Harvard University.
(c) Yale University.
(d) Berkeley University.

5. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Lead to seizures in children.
(b) Damage children’s eyes.
(c) Teach children anything.
(d) Attract a child’s attention.

6. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Dan Quayle.
(b) Bill Clinton.
(c) Ronald Reagan.
(d) Richard Nixon.

7. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 398.
(c) 252.
(d) 103.

8. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A phone number.
(c) A c.d. sample.
(d) A concert ticket.

9. Gaeton Dugas held what profession?
(a) Flight attendant.
(b) Night club owner.
(c) Schoolteacher.
(d) Swim instructor.

10. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 2.
(b) 4.
(c) 6.
(d) 3.

11. When was Paul Revere born?
(a) 1734.
(b) 1756.
(c) 1719.
(d) 1689.

12. What is Roger Horchow’s profession?
(a) Catalog entrepreneur.
(b) Flight attendant.
(c) Schoolteacher.
(d) Aerobics instructor.

13. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mercenaries.
(b) Mavens.
(c) Connectors.
(d) Salesmen.

14. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of upper classes.
(b) Children of urban areas.
(c) Children of lower classes.
(d) An adult sense of humor.

15. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 12.
(c) 5.
(d) 10.

Short Answer Questions

1. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

2. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?

3. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

4. Early research for Sesame Street showed that children watch what they understand and look away when?

5. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

(see the answer keys)

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