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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 5.
(b) 3.
(c) 10.
(d) 2.

2. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 10,000.
(b) 36,000.
(c) 62,000.
(d) 29,000.

3. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) Dancing letters.
(c) Subtle symbolism.
(d) A plot.

4. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 398.
(b) 252.
(c) 103.
(d) 2,500.

5. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) July 4, 1776.
(b) September 16, 1776.
(c) April 18, 1775.
(d) June 16, 1775.

6. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Explanations of the vaccine.
(b) Commentary from doctors.
(c) A map to the campus health center.
(d) Photographs of diseased people.

7. What psychologist developed what he called the Affective Test to measure charisma?
(a) Tom Gau.
(b) Howard Friedman.
(c) Ed Palmer.
(d) Mark Alpert.

8. What does HIV stand for?
(a) Human immunodeficiency virus.
(b) Human inter-biotic virus.
(c) Hyper intensive virus.
(d) Heliocentric immunodeficiency virus.

9. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 3.
(b) 2.
(c) 5.
(d) 6.

10. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 600.
(b) 100.
(c) 200.
(d) 500.

11. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of urban areas.
(b) Children of upper classes.
(c) Children of lower classes.
(d) An adult sense of humor.

12. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Harvard University.
(b) Berkeley University.
(c) Stanford University.
(d) Yale University.

13. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) John Bartlett.
(c) Wunderman.
(d) Tom Gau.

14. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) The phone book.
(b) Facebook.
(c) The obituaries.
(d) Crime listings.

15. What is Roger Horchow’s profession?
(a) Schoolteacher.
(b) Catalog entrepreneur.
(c) Flight attendant.
(d) Aerobics instructor.

Short Answer Questions

1. Not only do connectors know many people; they also operate in a variety of what, according to the author?

2. What is the name of the company that produces Hush Puppies Shoes?

3. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

5. When was Joan Ganz Cooney born?

(see the answer keys)

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