View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where is Lois Weisberg from?
(a) Pittsburgh.
(b) New York.
(c) New Orleans.
(d) Chicago.

2. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 12.
(c) 10.
(d) 5.

3. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 29,000.
(b) 36,000.
(c) 10,000.
(d) 62,000.

4. Who assembled the team that developed Blue's Clues?
(a) Ed Palmer.
(b) Todd Kessler.
(c) Barbara Flagg.
(d) Mark Alpert.

5. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) John Bartlett.
(b) Joel Fitzgerald.
(c) Isaac Mizrahi.
(d) Oscar de la Renta.

6. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Lead to seizures in children.
(c) Attract a child’s attention.
(d) Damage children’s eyes.

7. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Atomic neuron.
(b) Mimicry neuron.
(c) Mirror neuron.
(d) Neuron reverberation.

8. Gaeton Dugas claimed to have slept with over how many people?
(a) 154.
(b) 1,200.
(c) 2,500.
(d) 252.

9. When did the show Sesame Street premiere?
(a) 1969.
(b) 1981.
(c) 1975.
(d) 1985.

10. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Tom Gau.
(b) John Potterat.
(c) Brian Mullen.
(d) Mark Alpert.

11. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Berkeley University.
(b) Yale University.
(c) Harvard University.
(d) Stanford University.

12. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Platitudes.
(b) Countries.
(c) Government offices.
(d) Social niches.

13. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1958-1959.
(b) 1961-1962.
(c) 1994-1995.
(d) 1987-1988.

14. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 200.
(b) 500.
(c) 600.
(d) 100.

15. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) Dancing letters.
(c) A plot.
(d) Subtle symbolism.

Short Answer Questions

1. What does the author consider to be the first of the three rules of epidemics?

2. What was the nickname of Darnell McGee?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

5. Darnell McGee is known to have infected over how many people with HIV?

(see the answer keys)

This section contains 419 words (approx. 2 pages at 300 words per page) View a FREE sample