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Name: _________________________ | Period: ___________________ |
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Where is Lois Weisberg from?
(a) Pittsburgh.
(b) New York.
(c) New Orleans.
(d) Chicago.
2. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Mimicry neuron.
(b) Mirror neuron.
(c) Atomic neuron.
(d) Neuron reverberation.
3. What does the author consider to be the first of the three rules of epidemics?
(a) The Law of the Many.
(b) The Stickiness Factor.
(c) The Power of Context.
(d) The Law of the Few.
4. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Wunderman.
(b) Tom Gau.
(c) John Bartlett.
(d) Howard Friedman.
5. Who developed an eye movement sensor used in research for Sesame Street?
(a) Barbara Flagg.
(b) John Bartlett.
(c) Howard Friedman.
(d) Ed Palmer.
6. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Satisfaction.
(b) Empathy.
(c) Comprehension.
(d) Emotion.
7. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
(a) Stickier.
(b) More frightening.
(c) Subconsciously ingrained.
(d) Forgotten easily.
8. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 103.
(b) 398.
(c) 2,500.
(d) 252.
9. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Connectors.
(b) Mercenaries.
(c) Mavens.
(d) Salesmen.
10. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Potterat.
(d) John Zenilman.
11. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Few.
(b) The Stickiness Factor.
(c) The Power of Context.
(d) The Law of the Many.
12. When did the show Sesame Street premiere?
(a) 1985.
(b) 1969.
(c) 1981.
(d) 1975.
13. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 16.
(b) 38.
(c) 41.
(d) 12.
14. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Bill Clinton.
(b) Ronald Reagan.
(c) Dan Quayle.
(d) Richard Nixon.
15. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Winston.
(b) Camel.
(c) Skydancer.
(d) Marlboro.
Short Answer Questions
1. A well-known saying states that twenty percent of the people do what percent of the work?
2. Where was Gaeton Dugas from?
3. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
5. Gaeton Dugas claimed to have slept with over how many people?
This section contains 445 words (approx. 2 pages at 300 words per page) |
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