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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In what year was Kitty Genovese stabbed to death?
(a) 1979.
(b) 1985.
(c) 1964.
(d) 1945.

2. Who was convicted of the murder of Kitty Genovese?
(a) Ted Bundy.
(b) William Dupre.
(c) Winston Moseley.
(d) James Moorland.

3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) John Potterat.
(b) Brian Mullen.
(c) Tom Gau.
(d) Mark Alpert.

4. What does the author consider to be the first of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Few.
(c) The Law of the Many.
(d) The Power of Context.

5. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 2.
(b) 10.
(c) 3.
(d) 5.

6. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Flight attendant.
(c) Schoolteacher.
(d) Swim instructor.

7. Who developed an eye movement sensor used in research for Sesame Street?
(a) Howard Friedman.
(b) Ed Palmer.
(c) Barbara Flagg.
(d) John Bartlett.

8. On what television station does Blue’s Clues air?
(a) Nickelodeon.
(b) The Disney Channel.
(c) Public Broadcasting Station.
(d) National Educational Television.

9. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1987-1988.
(b) 1958-1959.
(c) 1994-1995.
(d) 1961-1962.

10. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 3.
(b) 2.
(c) 6.
(d) 5.

11. Darnell McGee is known to have infected over how many people with HIV?
(a) 100.
(b) 30.
(c) 2.
(d) 300.

12. Where is Lois Weisberg from?
(a) New Orleans.
(b) Chicago.
(c) New York.
(d) Pittsburgh.

13. Gaeton Dugas claimed to have slept with over how many people?
(a) 252.
(b) 1,200.
(c) 2,500.
(d) 154.

14. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 70.
(b) 90.
(c) 30.
(d) 50.

15. What is the name of the company that produces Hush Puppies Shoes?
(a) Entourage.
(b) Peppermill.
(c) Adidas.
(d) Wolverine.

Short Answer Questions

1. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

3. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?

4. When was Paul Revere born?

5. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

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