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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Culminates in stasis.
(b) Conveys a message.
(c) Stays with the audience.
(d) Instigates change.

2. Gaeton Dugas claimed to have slept with over how many people?
(a) 154.
(b) 252.
(c) 2,500.
(d) 1,200.

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Tom Gau.
(b) Wunderman.
(c) Howard Friedman.
(d) John Bartlett.

4. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) The phone book.
(c) Crime listings.
(d) The obituaries.

5. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 100.
(b) 200.
(c) 500.
(d) 600.

Short Answer Questions

1. In what year was Kitty Genovese stabbed to death?

2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

3. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

4. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

5. What was Joan Ganz Cooney’s first television program?

(see the answer key)

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