1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Central Park Gallery.
(c) Art Union Square.
(d) Gallery 37.

2. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Law of the Few.

3. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Wolverine.
(c) Peppermill.
(d) Entourage.

4. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Marlboro.
(b) Camel.
(c) Winston.
(d) Skydancer.

5. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Berkeley University.
(b) Stanford University.
(c) Yale University.
(d) Harvard University.

Short Answer Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

2. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

3. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

4. Where is Lois Weisberg from?

5. What was Joan Ganz Cooney’s first television program?

(see the answer key)

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