1. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Stanford University.
(b) Yale University.
(c) Harvard University.
(d) Berkeley University.

2. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Crack cocaine.
(b) Heroin.
(c) Rat infestation.
(d) AIDS.

3. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 6.
(b) 3.
(c) 4.
(d) 2.

4. What is the name of the company that produces Hush Puppies Shoes?
(a) Wolverine.
(b) Peppermill.
(c) Adidas.
(d) Entourage.

5. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Zenilman.
(d) John Potterat.

Short Answer Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

2. What does HIV stand for?

3. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

4. Where was Gaeton Dugas from?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

(see the answer key)

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