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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Mark Alpert.
(b) Ed Palmer.
(c) Tom Gau.
(d) Howard Friedman.

2. Where was Gaeton Dugas from?
(a) Denmark.
(b) Great Britain.
(c) Canada.
(d) The United States.

3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Mark Alpert.
(b) Tom Gau.
(c) John Potterat.
(d) Brian Mullen.

4. Who developed an eye movement sensor used in research for Sesame Street?
(a) John Bartlett.
(b) Howard Friedman.
(c) Barbara Flagg.
(d) Ed Palmer.

5. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Emotion.
(b) Satisfaction.
(c) Empathy.
(d) Comprehension.

Short Answer Questions

1. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

2. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

3. Gaeton Dugas held what profession?

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

5. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

(see the answer key)

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