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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What was Joan Ganz Cooney’s first television program?
(a) Court of Reason.
(b) Blue’s Clues.
(c) Law and Order.
(d) Sesame Street.

2. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Heroin.
(b) AIDS.
(c) Rat infestation.
(d) Crack cocaine.

3. What psychologist developed what he called the Affective Test to measure charisma?
(a) Tom Gau.
(b) Mark Alpert.
(c) Ed Palmer.
(d) Howard Friedman.

4. Who was convicted of the murder of Kitty Genovese?
(a) Winston Moseley.
(b) James Moorland.
(c) Ted Bundy.
(d) William Dupre.

5. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) The obituaries.
(b) Facebook.
(c) Crime listings.
(d) The phone book.

Short Answer Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

2. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

3. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?

4. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

5. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

(see the answer key)

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