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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 200.
(b) 600.
(c) 100.
(d) 500.

2. When did the show Sesame Street premiere?
(a) 1969.
(b) 1981.
(c) 1985.
(d) 1975.

3. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Swim instructor.
(c) Flight attendant.
(d) Schoolteacher.

4. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Winter.
(b) Spring.
(c) Summer.
(d) Autumn.

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Salesmen.
(c) Mercenaries.
(d) Connectors.

Short Answer Questions

1. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?

2. A well-known saying states that twenty percent of the people do what percent of the work?

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

4. Where was Gaeton Dugas from?

5. What is the name of the company that produces Hush Puppies Shoes?

(see the answer key)

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