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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Explanations of the vaccine.
(b) A map to the campus health center.
(c) Commentary from doctors.
(d) Photographs of diseased people.

2. Gaeton Dugas claimed to have slept with over how many people?
(a) 252.
(b) 1,200.
(c) 154.
(d) 2,500.

3. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Government offices.
(b) Countries.
(c) Platitudes.
(d) Social niches.

4. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 3.
(b) 5.
(c) 6.
(d) 2.

5. What does HIV stand for?
(a) Hyper intensive virus.
(b) Human inter-biotic virus.
(c) Heliocentric immunodeficiency virus.
(d) Human immunodeficiency virus.

Short Answer Questions

1. Who was convicted of the murder of Kitty Genovese?

2. In what year was Kitty Genovese stabbed to death?

3. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

4. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

5. When did Gaeton Dugas die?

(see the answer key)

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