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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. When was Joan Ganz Cooney born?
(a) 1954.
(b) 1919.
(c) 1929.
(d) 1935.

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Influenza.
(b) Tetanus.
(c) Herpes.
(d) Polio.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) John Bartlett and Isaac Mizrahi.
(b) James Owen and William Ross.
(c) Michael Anderson and Jesse Skawinski.
(d) Owen Baxter and Geoffrey Lewis.

4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Bill Clinton.
(b) Richard Nixon.
(c) Dan Quayle.
(d) Ronald Reagan.

5. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) A plot.
(c) Dancing letters.
(d) Subtle symbolism.

Short Answer Questions

1. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

3. What does the author consider to be the second of the three rules of epidemics?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?

(see the answer key)

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