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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Donna Karan.
(b) Isaac Mizrahi.
(c) Jacques Herrer
(d) Micole Biancosino.

2. Sesame Street premiered on what television station?
(a) NET.
(b) CBS.
(c) BBC.
(d) NPR.

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Mercenaries.
(c) Connectors.
(d) Salesmen.

4. Who was convicted of the murder of Kitty Genovese?
(a) William Dupre.
(b) James Moorland.
(c) Ted Bundy.
(d) Winston Moseley.

5. Gaeton Dugas held what profession?
(a) Flight attendant.
(b) Night club owner.
(c) Swim instructor.
(d) Schoolteacher.

Short Answer Questions

1. What was Joan Ganz Cooney’s first television program?

2. In what year was Kitty Genovese stabbed to death?

3. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

4. Who developed an eye movement sensor used in research for Sesame Street?

5. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

(see the answer key)

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