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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A phone number.
(c) A concert ticket.
(d) A c.d. sample.

2. When did the show Sesame Street premiere?
(a) 1969.
(b) 1975.
(c) 1981.
(d) 1985.

3. What psychologist developed what he called the Affective Test to measure charisma?
(a) Tom Gau.
(b) Mark Alpert.
(c) Ed Palmer.
(d) Howard Friedman.

4. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Lead to seizures in children.
(c) Attract a child’s attention.
(d) Damage children’s eyes.

5. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Bill Clinton.
(b) Richard Nixon.
(c) Dan Quayle.
(d) Ronald Reagan.

Short Answer Questions

1. What was Joan Ganz Cooney’s first television program?

2. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

3. Where is Lois Weisberg from?

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

5. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

(see the answer key)

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