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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Owen Baxter and Geoffrey Lewis.
(b) Michael Anderson and Jesse Skawinski.
(c) James Owen and William Ross.
(d) John Bartlett and Isaac Mizrahi.

2. When did Gaeton Dugas die?
(a) 1989.
(b) 1991.
(c) 1978.
(d) 1984.

3. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Satisfaction.
(b) Empathy.
(c) Emotion.
(d) Comprehension.

4. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) A map to the campus health center.
(b) Commentary from doctors.
(c) Photographs of diseased people.
(d) Explanations of the vaccine.

5. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Tetanus.
(b) Herpes.
(c) Influenza.
(d) Polio.

Short Answer Questions

1. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

2. Who developed an eye movement sensor used in research for Sesame Street?

3. Who developed an invaluable tool for Sesame Street called the distracter?

4. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

5. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

(see the answer key)

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