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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Donna Karan.
(b) Jacques Herrer
(c) Isaac Mizrahi.
(d) Micole Biancosino.

2. What does the author consider to be the second of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Law of the Many.

3. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Seven Degrees of Separation.”
(b) “Ten Degrees of Kevin Bacon.”
(c) “Six Degrees of Separation.”
(d) “Six Degrees of Kevin Bacon.”

4. In what year was Kitty Genovese stabbed to death?
(a) 1985.
(b) 1964.
(c) 1945.
(d) 1979.

5. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) Dancing letters.
(c) Subtle symbolism.
(d) A plot.

Short Answer Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

2. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

3. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

4. When was Joan Ganz Cooney born?

5. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

(see the answer key)

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