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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) A train.
(b) F train.
(c) No. 6 train.
(d) No. 2 train.

2. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The letter.
(b) The movement sensor.
(c) The wall.
(d) The bouncing character.

3. What does HIV stand for?
(a) Heliocentric immunodeficiency virus.
(b) Hyper intensive virus.
(c) Human immunodeficiency virus.
(d) Human inter-biotic virus.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Connectors.
(b) Mavens.
(c) Mercenaries.
(d) Salesmen.

5. What was the nickname of Darnell McGee?
(a) “Pawn Boy.”
(b) “Big Man.”
(c) “Skater.”
(d) “Boss Man.”

Short Answer Questions

1. Who developed an invaluable tool for Sesame Street called the distracter?

2. Bernie Goetz’s parents were immigrants from where?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

5. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

(see the answer key)

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