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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. Where is Lois Weisberg from?
(a) New York.
(b) Pittsburgh.
(c) New Orleans.
(d) Chicago.

2. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Dancing letters.
(b) A plot.
(c) Subtle symbolism.
(d) A nonlinear narrative.

3. On what date was Bernie Goetz mugged on the subway?
(a) April 16, 1981.
(b) July 12, 1990.
(c) December 22, 1984.
(d) September 5, 1988.

4. In what year was Kitty Genovese stabbed to death?
(a) 1979.
(b) 1945.
(c) 1985.
(d) 1964.

5. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) No. 2 train.
(b) No. 6 train.
(c) A train.
(d) F train.

Short Answer Questions

1. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

3. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. The young men who attempted to mug Bernie Goetz were from where?

(see the answer key)

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