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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Howard Friedman.
(b) Mark Alpert.
(c) Ed Palmer.
(d) Tom Gau.

2. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 100.
(b) 80.
(c) 90.
(d) 75.

3. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The escape effect.
(b) The silence effect.
(c) The bystander effect.
(d) The freedom effect.

4. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Spring.
(b) Winter.
(c) Autumn.
(d) Summer.

5. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) James Owen and William Ross.
(c) Owen Baxter and Geoffrey Lewis.
(d) John Bartlett and Isaac Mizrahi.

Short Answer Questions

1. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

2. What New York City Subway train was Bernie Goetz riding when he was mugged?

3. On what date was Bernie Goetz mugged on the subway?

4. What was Joan Ganz Cooney’s first television program?

5. Philip Zimbardo is a social scientist at what university?

(see the answer key)

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