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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1985.
(c) 1964.
(d) 1979.

2. What is the name of the company that produces Hush Puppies Shoes?
(a) Peppermill.
(b) Entourage.
(c) Adidas.
(d) Wolverine.

3. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Rat infestation.
(b) Heroin.
(c) AIDS.
(d) Crack cocaine.

4. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?
(a) 6.
(b) 2.
(c) 4.
(d) 3.

5. What does the author consider to be the first of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Power of Context.
(c) The Law of the Many.
(d) The Law of the Few.

Short Answer Questions

1. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

2. What was Joan Ganz Cooney’s first television program?

3. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

4. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

5. Where is Lois Weisberg from?

(see the answer key)

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