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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. Where was Gaeton Dugas from?
(a) Great Britain.
(b) The United States.
(c) Denmark.
(d) Canada.

2. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Tom Gau.
(b) John Potterat.
(c) Brian Mullen.
(d) Mark Alpert.

3. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Berkeley University.
(b) Stanford University.
(c) Yale University.
(d) Harvard University.

4. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Influenza.
(b) Polio.
(c) Herpes.
(d) Tetanus.

5. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Commentary from doctors.
(b) Photographs of diseased people.
(c) Explanations of the vaccine.
(d) A map to the campus health center.

Short Answer Questions

1. What was Paul Revere’s occupation?

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

3. On what date was Bernie Goetz mugged on the subway?

4. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

5. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?

(see the answer key)

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