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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. The young men who attempted to mug Bernie Goetz were from where?
(a) Brooklyn.
(b) Queens.
(c) New Jersey.
(d) The Bronx.

2. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 62,000.
(b) 36,000.
(c) 29,000.
(d) 10,000.

3. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A phone number.
(b) A treasure box.
(c) A concert ticket.
(d) A c.d. sample.

4. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they see flashing lights.
(c) When they become bored.
(d) When they hear music.

5. Who was convicted of the murder of Kitty Genovese?
(a) Ted Bundy.
(b) William Dupre.
(c) Winston Moseley.
(d) James Moorland.

Short Answer Questions

1. What was the nickname of Darnell McGee?

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

3. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. While connectors collect relationships, mavens collect what, according to the author?

(see the answer key)

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