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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Mark Alpert.
(b) Howard Friedman.
(c) Tom Gau.
(d) Ed Palmer.

2. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?
(a) Greenpoint.
(b) Kew Gardens.
(c) Astoria.
(d) Rockaway Beach.

3. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Mark Alpert.
(b) John Potterat.
(c) Tom Gau.
(d) Brian Mullen.

4. Who was convicted of the murder of Kitty Genovese?
(a) William Dupre.
(b) James Moorland.
(c) Winston Moseley.
(d) Ted Bundy.

5. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A c.d. sample.
(b) A concert ticket.
(c) A phone number.
(d) A treasure box.

Short Answer Questions

1. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

2. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

3. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

4. What is Roger Horchow’s profession?

5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

Short Essay Questions

1. What did Howard Levanthal deduce from his study?

2. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

3. What is the typical score for the author’s test for connectors described in Chapter 2?

4. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

5. How does the author break down his first law introduced in Chapter 2?

6. How does the author describe Roger Horchow in the text?

7. What does the author state in reference to yawning in the Introduction?

8. How does the author describe Tom Gau? What does Gau do?

9. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

10. How would you describe the voice and tone of the Introduction to the book?

(see the answer keys)

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