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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Herpes.
(b) Influenza.
(c) Tetanus.
(d) Polio.

2. What psychologist developed what he called the Affective Test to measure charisma?
(a) Ed Palmer.
(b) Tom Gau.
(c) Howard Friedman.
(d) Mark Alpert.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) James Owen and William Ross.
(b) John Bartlett and Isaac Mizrahi.
(c) Michael Anderson and Jesse Skawinski.
(d) Owen Baxter and Geoffrey Lewis.

4. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 100.
(b) 50.
(c) 30.
(d) 20.

5. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1964.
(c) 1979.
(d) 1985.

Short Answer Questions

1. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

2. The author states that the tipping point for Hush Puppies Shoes came between what years?

3. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?

4. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

5. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

Short Essay Questions

1. What saying from the business world does the author employ to describe connectors in Chapter 1?

2. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?

3. How does the author relate the tipping point to weather in the Introduction?

4. What does the author state in reference to yawning in the Introduction?

5. What is illustrated by the author’s first example in the introduction?

6. How does the author describe Lois Weisberg in Chapter 2?

7. Who helped to increase the “sticky factor” for Columbia Records? How?

8. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

9. How does the author describe Roger Horchow in the text?

10. What example does the author use in the introduction to describe his theories?

(see the answer keys)

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