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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Sesame Street premiered on what television station?
(a) NET.
(b) BBC.
(c) NPR.
(d) CBS.
2. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 2.
(b) 10.
(c) 5.
(d) 3.
3. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The freedom effect.
(b) The bystander effect.
(c) The silence effect.
(d) The escape effect.
4. Paul Revere is someone the author considers to be what?
(a) An antagonist.
(b) A connector.
(c) A maven.
(d) A salesman.
5. In what year was Kitty Genovese stabbed to death?
(a) 1964.
(b) 1979.
(c) 1945.
(d) 1985.
Short Answer Questions
1. According to Gladwell, stickiness measures the degree to which a product or idea does what?
2. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
3. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
4. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
5. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
Short Essay Questions
1. How does the author describe mavens in Chapter 2?
2. What study did Howard Levanthal conduct? How are his pamphlets described?
3. What does the author use as an example to explain the Power of Context in Chapter 1?
4. How does the author describe Roger Horchow in the text?
5. What test did the author develop to determine a person’s likelihood to be a connector?
6. What saying from the business world does the author employ to describe connectors in Chapter 1?
7. What did early research for Sesame Street reveal?
8. What is the typical score for the author’s test for connectors described in Chapter 2?
9. Why do connectors start trends while normal people do not, according to the author?
10. How does the author break down his first law introduced in Chapter 2?
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This section contains 714 words (approx. 3 pages at 300 words per page) |
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