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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Sesame Street premiered on what television station?
(a) BBC.
(b) NET.
(c) NPR.
(d) CBS.

2. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 5.
(b) 3.
(c) 2.
(d) 10.

3. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) John Potterat.
(b) Mark Alpert.
(c) Brian Mullen.
(d) Tom Gau.

4. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Few.
(b) The Power of Context.
(c) The Stickiness Factor.
(d) The Law of the Many.

5. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 398.
(c) 252.
(d) 103.

Short Answer Questions

1. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

2. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

3. What psychologist developed what he called the Affective Test to measure charisma?

4. In what year was Kitty Genovese stabbed to death?

5. When did the show Sesame Street premiere?

Short Essay Questions

1. How does the author break down his first law introduced in Chapter 2?

2. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

3. How does the author describe Roger Horchow in the text?

4. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?

5. How does the author relate the tipping point to weather in the Introduction?

6. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

7. How does the author describe Tom Gau? What does Gau do?

8. What is illustrated by the author’s first example in the introduction?

9. What does the author use as an example to explain the Power of Context in Chapter 1?

10. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?

(see the answer keys)

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