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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who assembled the team that developed Blue's Clues?
(a) Barbara Flagg.
(b) Ed Palmer.
(c) Todd Kessler.
(d) Mark Alpert.

2. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The letter.
(b) The wall.
(c) The bouncing character.
(d) The movement sensor.

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Connectors.
(b) Mercenaries.
(c) Salesmen.
(d) Mavens.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Salesmen.
(b) Mavens.
(c) Mercenaries.
(d) Connectors.

5. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 50.
(b) 70.
(c) 30.
(d) 90.

Short Answer Questions

1. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

2. When did the show Sesame Street premiere?

3. How many people admitted to witnessing the murder of Kitty Genovese?

4. What does the author consider to be the third of the three rules of epidemics?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

Short Essay Questions

1. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?

2. How would you describe the voice and tone of the Introduction to the book?

3. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

4. What is the typical score for the author’s test for connectors described in Chapter 2?

5. What example does the author use in the introduction to describe his theories?

6. How does the author describe Lois Weisberg in Chapter 2?

7. What test did the author develop to determine a person’s likelihood to be a connector?

8. What saying from the business world does the author employ to describe connectors in Chapter 1?

9. How does the author describe Roger Horchow in the text?

10. What does the author use as an example to explain the Power of Context in Chapter 1?

(see the answer keys)

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