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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Darnell McGee is known to have infected over how many people with HIV?
(a) 2.
(b) 300.
(c) 100.
(d) 30.

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Connectors.
(b) Salesmen.
(c) Mercenaries.
(d) Mavens.

3. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 103.
(c) 398.
(d) 252.

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 4.
(b) 3.
(c) 2.
(d) 6.

5. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Many.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Stickiness Factor.

Short Answer Questions

1. A well-known saying states that twenty percent of the people do what percent of the work?

2. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

3. According to Gladwell, stickiness measures the degree to which a product or idea does what?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. In what year was Kitty Genovese stabbed to death?

Short Essay Questions

1. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?

2. Who was Darnell McGee? What role did he play in epidemics, according to the author?

3. What does the author state in reference to yawning in the Introduction?

4. How does the author describe Lois Weisberg in Chapter 2?

5. How does the author relate the tipping point to weather in the Introduction?

6. What did early research for Sesame Street reveal?

7. What is the typical score for the author’s test for connectors described in Chapter 2?

8. How would you describe the voice and tone of the Introduction to the book?

9. How do connectors differ from normal people, according to the author?

10. What did Howard Levanthal deduce from his study?

(see the answer keys)

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