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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Influenza.
(b) Herpes.
(c) Polio.
(d) Tetanus.

2. Who was convicted of the murder of Kitty Genovese?
(a) James Moorland.
(b) Winston Moseley.
(c) William Dupre.
(d) Ted Bundy.

3. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Lead to seizures in children.
(b) Damage children’s eyes.
(c) Teach children anything.
(d) Attract a child’s attention.

4. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Marlboro.
(b) Camel.
(c) Winston.
(d) Skydancer.

5. What was the nickname of Darnell McGee?
(a) “Skater.”
(b) “Big Man.”
(c) “Boss Man.”
(d) “Pawn Boy.”

Short Answer Questions

1. Early research for Sesame Street showed that children watch what they understand and look away when?

2. When was Joan Ganz Cooney born?

3. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

4. What does the author consider to be the third of the three rules of epidemics?

5. On what television station does Blue’s Clues air?

Short Essay Questions

1. What does the author state in reference to yawning in the Introduction?

2. What popular parlor game does the author use to describe connectors in Chapter 2?

3. What is illustrated by the author’s first example in the introduction?

4. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?

5. How does the author describe Lois Weisberg in Chapter 2?

6. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?

7. Who helped to increase the “sticky factor” for Columbia Records? How?

8. How does the author describe Roger Horchow in the text?

9. Who was Darnell McGee? What role did he play in epidemics, according to the author?

10. How do connectors differ from normal people, according to the author?

(see the answer keys)

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