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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Central Park Gallery.
(b) Seattle Gateway.
(c) Art Union Square.
(d) Gallery 37.

2. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they see flashing lights.
(c) When they become bored.
(d) When they hear music.

3. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) June 16, 1775.
(b) September 16, 1776.
(c) April 18, 1775.
(d) July 4, 1776.

4. In what year was Kitty Genovese stabbed to death?
(a) 1979.
(b) 1985.
(c) 1945.
(d) 1964.

5. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The bouncing character.
(b) The movement sensor.
(c) The wall.
(d) The letter.

Short Answer Questions

1. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

2. What psychologist developed what he called the Affective Test to measure charisma?

3. Where was Gaeton Dugas from?

4. When did Gaeton Dugas die?

5. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

Short Essay Questions

1. What study did Howard Levanthal conduct? How are his pamphlets described?

2. What test did the author develop to determine a person’s likelihood to be a connector?

3. Who was Gaeton Dugas? What was his role in the spread of HIV?

4. What does the author state in reference to yawning in the Introduction?

5. What is the typical score for the author’s test for connectors described in Chapter 2?

6. Who was Darnell McGee? What role did he play in epidemics, according to the author?

7. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?

8. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

9. What saying from the business world does the author employ to describe connectors in Chapter 1?

10. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

(see the answer keys)

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