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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Summer.
(b) Winter.
(c) Spring.
(d) Autumn.

2. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Zenilman.
(b) Darnell McGee.
(c) John Potterat.
(d) John Bartlett.

3. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
(a) More frightening.
(b) Stickier.
(c) Forgotten easily.
(d) Subconsciously ingrained.

4. On what television station does Blue’s Clues air?
(a) The Disney Channel.
(b) National Educational Television.
(c) Nickelodeon.
(d) Public Broadcasting Station.

5. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) John Zenilman.
(b) Darnell McGee.
(c) John Potterat.
(d) John Bartlett.

Short Answer Questions

1. When was Joan Ganz Cooney born?

2. What does the author consider to be the second of the three rules of epidemics?

3. Where was Gaeton Dugas from?

4. Gaeton Dugas held what profession?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

Short Essay Questions

1. How does the author break down his first law introduced in Chapter 2?

2. How would you describe the voice and tone of the Introduction to the book?

3. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

4. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?

5. What popular parlor game does the author use to describe connectors in Chapter 2?

6. What is the typical score for the author’s test for connectors described in Chapter 2?

7. How does the author describe Lois Weisberg in Chapter 2?

8. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

9. How do connectors differ from normal people, according to the author?

10. What did Howard Levanthal deduce from his study?

(see the answer keys)

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