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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Empathy.
(b) Satisfaction.
(c) Comprehension.
(d) Emotion.

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Herpes.
(b) Influenza.
(c) Polio.
(d) Tetanus.

3. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Zenilman.
(d) John Potterat.

4. On what television station does Blue’s Clues air?
(a) Nickelodeon.
(b) The Disney Channel.
(c) Public Broadcasting Station.
(d) National Educational Television.

5. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 90.
(b) 100.
(c) 80.
(d) 75.

Short Answer Questions

1. Researchers prior to Blue's Clues believed that children could not follow what?

2. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

4. In what year was Kitty Genovese stabbed to death?

5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

Short Essay Questions

1. What study did Howard Levanthal conduct? How are his pamphlets described?

2. Who was Gaeton Dugas? What was his role in the spread of HIV?

3. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

4. What popular parlor game does the author use to describe connectors in Chapter 2?

5. What test did the author develop to determine a person’s likelihood to be a connector?

6. What is illustrated by the author’s first example in the introduction?

7. What saying from the business world does the author employ to describe connectors in Chapter 1?

8. What does the author use as an example to explain the Power of Context in Chapter 1?

9. How does the author describe Tom Gau? What does Gau do?

10. What example does the author use in the introduction to describe his theories?

(see the answer keys)

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