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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. One of the reasons Gladwell attributes to the success of Divine Secrets of the Ya-Ya Sisterhood is that the author is also what?
(a) A schoolteacher.
(b) An investment banker.
(c) An actress.
(d) A basketball coach.

2. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Innovators.
(b) The Connectors.
(c) The Salespeople.
(d) The Mavens.

3. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?
(a) Psychometric capacity.
(b) Interactive capacity.
(c) Carpal capacity.
(d) Channel capacity.

4. Philip Zimbardo is president of what project at the university where he works?
(a) The Feinberg Project.
(b) The Heroic Imagination Project.
(c) The Jung Project.
(d) The Creative Culture Project.

5. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?
(a) Tom Junge.
(b) Tom Valente.
(c) Chad Farmer.
(d) Todd Kessler.

6. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The ghetto theory.
(b) The broken windows theory.
(c) The vandalism theory.
(d) The hidden crime theory.

7. The young men who attempted to mug Bernie Goetz were from where?
(a) The Bronx.
(b) New Jersey.
(c) Brooklyn.
(d) Queens.

8. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Rebecca Wells.
(b) David Gunn.
(c) Barbara Flagg.
(d) Darnell McGee.

9. When did Philip Zimbardo conduct his prison study?
(a) 1971.
(b) 1990.
(c) 1989.
(d) 1976.

10. Throughout history, armies organized in groups of less than what number, according to the author in Chapter 5?
(a) 200
(b) 2,000.
(c) 100.
(d) 1,600.

11. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A spike in suicides.
(b) A rise in homicides.
(c) A decline in suicides.
(d) A spike in clinics.

12. Mark Alpert is a professor at what university?
(a) The University of Alabama.
(b) Harvard University.
(c) The University of Texas.
(d) Yale University.

13. What refers to the act, state or habit of being predominantly concerned with and obtaining gratification from what is outside the self?
(a) Extroversion.
(b) Cataclysm.
(c) Narcissism.
(d) Introversion.

14. Where was the Airwalk shoes company based?
(a) San Diego, California.
(b) New York, New York.
(c) San Francisco, California.
(d) Los Angeles, California.

15. When did Divine Secrets of the Ya-Ya Sisterhood first hit the New York Times bestseller lists?
(a) 2000.
(b) 2005.
(c) 1996.
(d) 1998.

Short Answer Questions

1. The failure of many anti-smoking campaigns has been the focus on what, according to the author?

2. Philip Zimbardo ended his prison experiment after how many days?

3. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?

4. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

5. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

(see the answer keys)

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