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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Tool making.
(b) Violence.
(c) Cognitive trust-building.
(d) Social interactions.

2. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Connectors.
(b) The Salespeople.
(c) The Innovators.
(d) The Mavens.

3. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Addiction.
(b) Tolerance.
(c) Care management.
(d) Self-medication.

4. Philip Zimbardo is president of what project at the university where he works?
(a) The Creative Culture Project.
(b) The Feinberg Project.
(c) The Jung Project.
(d) The Heroic Imagination Project.

5. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?
(a) Female children.
(b) Male children.
(c) Adopted children.
(d) Abused children.

6. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?
(a) Correspondence.
(b) Anti-truth.
(c) Juxtaposition.
(d) Paradox.

7. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?
(a) 3.
(b) 12.
(c) 5.
(d) 16.

8. What refers to the science of the mind or of mental states and processes?
(a) Epidemiology.
(b) Anthropology.
(c) Sociology.
(d) Psychology.

9. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $20.
(b) $100.
(c) $5.
(d) $50.

10. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?
(a) Tom Valente.
(b) Tom Junge.
(c) Todd Kessler.
(d) Chad Farmer.

11. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Todd Kessler.
(b) Mark Alpert.
(c) Brian Mullen.
(d) Geoffrey Moore.

12. The young men who attempted to mug Bernie Goetz were from where?
(a) New Jersey.
(b) Brooklyn.
(c) The Bronx.
(d) Queens.

13. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1950s.
(b) The 1920s.
(c) The 1960s.
(d) The 1930s.

14. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?
(a) Interactive capacity.
(b) Channel capacity.
(c) Psychometric capacity.
(d) Carpal capacity.

15. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 2001.
(b) 1999.
(c) 1982.
(d) 1996.

Short Answer Questions

1. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

2. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?

3. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?

4. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

5. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?

(see the answer keys)

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