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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) The parting of the Red Sea.
(b) Cain and Abel.
(c) Abraham and Peter.
(d) The good Samaritan.

2. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?
(a) 46.
(b) 259.
(c) 310.
(d) 112.

3. Philip Zimbardo is president of what project at the university where he works?
(a) The Creative Culture Project.
(b) The Feinberg Project.
(c) The Heroic Imagination Project.
(d) The Jung Project.

4. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?
(a) Graffiti.
(b) Drinking on subways.
(c) Fare beating.
(d) Random drug searches.

5. Who is the creative director of the Lambesis Agency?
(a) Tom Gao.
(b) Todd Kessler.
(c) David Gunn.
(d) Chad Farmer.

6. Where was the Airwalk shoes company based?
(a) New York, New York.
(b) San Diego, California.
(c) San Francisco, California.
(d) Los Angeles, California.

7. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 10,000.
(b) 25,000.
(c) 15,000.
(d) 50,000.

8. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) Robin Dunbar.
(d) Todd Kessler.

9. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) Darnell McGee.
(b) Rebecca Wells.
(c) David Gunn.
(d) Barbara Flagg.

10. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Todd Kessler.
(b) Mark Alpert.
(c) Geoffrey Moore.
(d) Brian Mullen.

11. When did Divine Secrets of the Ya-Ya Sisterhood first hit the New York Times bestseller lists?
(a) 2000.
(b) 1998.
(c) 2005.
(d) 1996.

12. What is the name of Methodism’s founder?
(a) George Whitfield.
(b) John Potterat.
(c) Howard Friedman.
(d) John Wesley.

13. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Random searches.
(b) Metal detectors.
(c) Fare beating.
(d) Graffiti.

14. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 90,000.
(b) 62,000.
(c) 50,000.
(d) 150,000.

15. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Peers.
(b) Personal integrity.
(c) Sense of logic.
(d) Religious beliefs.

Short Answer Questions

1. Where did Bernie Goetz earn a bachelor’s degree?

2. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?

3. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?

4. Philip Zimbardo ended his prison experiment after how many days?

5. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

(see the answer keys)

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