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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. On what date was Bernie Goetz mugged on the subway?
(a) April 16, 1981.
(b) December 22, 1984.
(c) July 12, 1990.
(d) September 5, 1988.

2. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Chad Farmer and David Gunn.
(b) Rebecca Smith and Fannie Anderson.
(c) Todd Kessler and Tom Gau.
(d) Bruce Ryan and Neal Gross.

3. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
(a) Occidentalists.
(b) Calvinists.
(c) Hutterites.
(d) Muslims.

4. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
(a) Barbara Flagg.
(b) Brian Mullen.
(c) Chad Farmer.
(d) David Philips.

5. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 50,000.
(b) 25,000.
(c) 10,000.
(d) 15,000.

6. What refers to the displeasing feeling of fear and concern?
(a) Depression.
(b) Schizophrenia.
(c) Anxiety.
(d) Rage.

7. What refers to the science or study of the origin, development, organization and functioning of human society?
(a) Anthropology.
(b) Psychology.
(c) Sociology.
(d) Biology.

8. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 2.
(b) 1.
(c) 4.
(d) 6.

9. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Tom Junge.
(b) Tom Valente.
(c) Chad Farmer.
(d) Todd Kessler.

10. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 4 or 5.
(b) 3 or 4.
(c) 9 or 10.
(d) 6 or 7.

11. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Social drinking.
(b) Tolerance.
(c) Binge drinking.
(d) Inadequate drinking.

12. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?
(a) Channel capacity.
(b) Psychometric capacity.
(c) Carpal capacity.
(d) Interactive capacity.

13. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?
(a) An “ambivalent book.”
(b) A “magazine book.”
(c) A “summer beach read.”
(d) A “book-group book.”

14. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) No. 6 train.
(b) A train.
(c) F train.
(d) No. 2 train.

15. To what group did Airwalk shoes initially aim their product?
(a) Skateboarders.
(b) Tennis players.
(c) Basketball players.
(d) Football players.

Short Answer Questions

1. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?

2. The stickiness of cigarettes is innate in what, according to the author?

3. Who was the former head of market research at Lambesis and a key figure in their success?

4. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?

5. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?

(see the answer keys)

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