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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The failure of many anti-smoking campaigns has been the focus on what, according to the author?
(a) Teenagers.
(b) The cigarette.
(c) Adults.
(d) Health risks.

2. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A rise in homicides.
(b) A spike in clinics.
(c) A spike in suicides.
(d) A decline in suicides.

3. When did Philip Zimbardo conduct his prison study?
(a) 1990.
(b) 1976.
(c) 1971.
(d) 1989.

4. The young men who attempted to mug Bernie Goetz were from where?
(a) Queens.
(b) The Bronx.
(c) Brooklyn.
(d) New Jersey.

5. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Todd Kessler.
(b) Barbara Flagg.
(c) DeeDee Gordon.
(d) Brian Mullen.

6. What is the name of Methodism’s founder?
(a) Howard Friedman.
(b) John Potterat.
(c) George Whitfield.
(d) John Wesley.

7. Divine Secrets of the Ya-Ya Sisterhood was adapted to film in what year?
(a) 1996.
(b) 2002.
(c) 2010.
(d) 2005.

8. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Peer-induced barrier.
(b) Addiction threshold.
(c) Psychological threshold.
(d) Anxiety threshold.

9. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Arima.
(b) Anya.
(c) Nuna.
(d) Sima.

10. According to the author in Chapter 6, the Airwalk company developed a cult following and built up a business earning how much yearly after only a few years?
(a) $2 billion.
(b) $50 million.
(c) $10 million.
(d) $13 million.

11. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) John Potterat.
(b) George Whitfield.
(c) John Wesley.
(d) Howard Friedman.

12. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1981.
(b) 1979.
(c) 1997.
(d) 1989.

13. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?
(a) $25 million.
(b) $44 million.
(c) $70 million.
(d) $62 million.

14. Mark Alpert is a professor at what university?
(a) Harvard University.
(b) The University of Alabama.
(c) Yale University.
(d) The University of Texas.

15. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1950s.
(b) The 1960s.
(c) The 1920s.
(d) The 1930s.

Short Answer Questions

1. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?

2. Gladwell claims that nicotine acts as what in Chapter 7?

3. Philip Zimbardo is president of what project at the university where he works?

4. Where did Bernie Goetz and his sister attend boarding school for high school?

5. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?

(see the answer keys)

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