View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) No. 2 train.
(b) F train.
(c) A train.
(d) No. 6 train.

2. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Psychological threshold.
(b) Peer-induced barrier.
(c) Anxiety threshold.
(d) Addiction threshold.

3. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Care management.
(b) Tolerance.
(c) Self-medication.
(d) Addiction.

4. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
(a) “The Subway Vigilante.”
(b) “The White Dragon.”
(c) “The Gun Shaker.”
(d) “The Gotham Avenger.”

5. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $150 million.
(b) $4 billion.
(c) $200 million.
(d) $120 million.

6. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?
(a) Adidas.
(b) Gore Associates.
(c) Leiderman and Associates.
(d) Nike.

7. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Connectors.
(b) The Salespeople.
(c) The Innovators.
(d) The Mavens.

8. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The introverts.
(b) The laggards.
(c) The parents.
(d) The extroverts.

9. Where was the Airwalk shoes company based?
(a) San Francisco, California.
(b) New York, New York.
(c) San Diego, California.
(d) Los Angeles, California.

10. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 250.
(b) 216.
(c) 150.
(d) 50.

11. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Metal detectors.
(b) Graffiti.
(c) Random searches.
(d) Fare beating.

12. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Tolerance.
(b) Inadequate drinking.
(c) Binge drinking.
(d) Social drinking.

13. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The ghetto theory.
(b) The vandalism theory.
(c) The broken windows theory.
(d) The hidden crime theory.

14. In Chapter 7, Gladwell suggests not fighting to stop teen experimentation, which would be difficult, but to make the experimentation what?
(a) Safer.
(b) Riskier.
(c) Impossible.
(d) Controlled.

15. Tom Gau, according to the author in Chapter 6, is the ultimate what?
(a) Connector.
(b) Maven.
(c) Salesman.
(d) innovator.

Short Answer Questions

1. Where did Bernie Goetz and his sister attend boarding school for high school?

2. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?

3. Who was the former head of market research at Lambesis and a key figure in their success?

4. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?

5. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?

(see the answer keys)

This section contains 541 words (approx. 2 pages at 300 words per page) View a FREE sample