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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?
(a) The Long Road Home.
(b) His Bright Light.
(c) The Ring.
(d) Little Altars Everywhere.

2. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) John Potterat.
(b) John Wesley.
(c) Howard Friedman.
(d) George Whitfield.

3. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of advertising.
(b) The amount of tar in cigarettes.
(c) The amount of filter in cigarettes.
(d) The amount of nicotine in cigarettes.

4. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The laggards.
(b) The extroverts.
(c) The introverts.
(d) The parents.

5. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $200 million.
(b) $150 million.
(c) $4 billion.
(d) $120 million.

6. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 2.
(b) 1.
(c) 4.
(d) 6.

7. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Sima.
(b) Anya.
(c) Nuna.
(d) Arima.

8. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Tom Junge.
(b) Tom Valente.
(c) Chad Farmer.
(d) Todd Kessler.

9. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) No. 2 train.
(b) A train.
(c) No. 6 train.
(d) F train.

10. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The ghetto theory.
(b) The hidden crime theory.
(c) The vandalism theory.
(d) The broken windows theory.

11. Gladwell claims that nicotine acts as what in Chapter 7?
(a) An antipsychotic.
(b) An antidepressant.
(c) A depressant.
(d) A barbiturate.

12. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Psychological threshold.
(b) Addiction threshold.
(c) Peer-induced barrier.
(d) Anxiety threshold.

13. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Care management.
(b) Addiction.
(c) Self-medication.
(d) Tolerance.

14. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Mark Alpert.
(b) Todd Kessler.
(c) Brian Mullen.
(d) Geoffrey Moore.

15. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
(a) 1 year.
(b) 3 years.
(c) 2 years.
(d) 6 months.

Short Answer Questions

1. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

2. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?

3. When was Divine Secrets of the Ya-Ya Sisterhood published?

4. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

5. When did Philip Zimbardo conduct his prison study?

(see the answer keys)

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