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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) No. 6 train.
(b) A train.
(c) F train.
(d) No. 2 train.

2. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Brian Mullen.
(b) Todd Kessler.
(c) Geoffrey Moore.
(d) Mark Alpert.

3. On what date was Bernie Goetz mugged on the subway?
(a) December 22, 1984.
(b) April 16, 1981.
(c) July 12, 1990.
(d) September 5, 1988.

4. Gladwell claims that nicotine acts as what in Chapter 7?
(a) A depressant.
(b) An antipsychotic.
(c) An antidepressant.
(d) A barbiturate.

5. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Tolerance.
(b) Care management.
(c) Addiction.
(d) Self-medication.

6. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $5.
(b) $100.
(c) $50.
(d) $20.

7. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Addiction.
(b) Tolerance.
(c) Social drinking.
(d) Binge drinking.

8. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
(a) 15,000.
(b) 25,000.
(c) 50,000.
(d) 10,000.

9. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?
(a) The Boston Book Club Bestseller List.
(b) The Northern California Independent Bookseller’s List.
(c) The Seattle Times Bestseller List.
(d) The New York Times Bestseller List.

10. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?
(a) 16.
(b) 3.
(c) 5.
(d) 12.

11. What refers to the state when a subject's reaction to a specific drug and concentration of the drug is progressively reduced, requiring an increase in concentration to achieve the desired effect?
(a) Tolerance.
(b) Paradox.
(c) Tolerance.
(d) Abstinence.

12. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 1999.
(b) 2001.
(c) 1982.
(d) 1996.

13. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Interrogate the prisoners.
(b) Water-board the prisoners.
(c) Conduct random drug tests.
(d) Maintain order at any cost.

14. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Connecticut.
(b) Switzerland.
(c) Pennsylvania.
(d) Germany.

15. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The laggards.
(b) The extroverts.
(c) The introverts.
(d) The parents.

Short Answer Questions

1. What refers to the displeasing feeling of fear and concern?

2. What occurs when new cases of a certain disease, in a given human population and during a given period, substantially exceed what is expected based on recent experience?

3. What is the name of Methodism’s founder?

4. Who was the former head of market research at Lambesis and a key figure in their success?

5. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?

(see the answer keys)

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