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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Anya.
(b) Nuna.
(c) Arima.
(d) Sima.

2. Philip Zimbardo ended his prison experiment after how many days?
(a) 4.
(b) 6.
(c) 14.
(d) 8.

3. Where was the Airwalk shoes company based?
(a) San Diego, California.
(b) Los Angeles, California.
(c) New York, New York.
(d) San Francisco, California.

4. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Barbara Flagg.
(b) DeeDee Gordon.
(c) Brian Mullen.
(d) Todd Kessler.

5. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Todd Kessler.
(b) Tom Junge.
(c) Chad Farmer.
(d) Tom Valente.

6. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?
(a) 1 day.
(b) 6 months.
(c) 2 years.
(d) 5 days.

7. In Chapter 7, Gladwell suggests not fighting to stop teen experimentation, which would be difficult, but to make the experimentation what?
(a) Impossible.
(b) Safer.
(c) Controlled.
(d) Riskier.

8. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Social drinking.
(b) Tolerance.
(c) Binge drinking.
(d) Inadequate drinking.

9. To what group did Airwalk shoes initially aim their product?
(a) Football players.
(b) Tennis players.
(c) Basketball players.
(d) Skateboarders.

10. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Sense of logic.
(b) Religious beliefs.
(c) Personal integrity.
(d) Peers.

11. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?
(a) $62 million.
(b) $70 million.
(c) $25 million.
(d) $44 million.

12. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Todd Kessler.
(b) Geoffrey Moore.
(c) Mark Alpert.
(d) Brian Mullen.

13. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $200 million.
(b) $120 million.
(c) $4 billion.
(d) $150 million.

14. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) Zero tolerance.
(b) No Authority Clause.
(c) Terrorism threat.
(d) Ambiguity.

15. Philip Zimbardo is president of what project at the university where he works?
(a) The Feinberg Project.
(b) The Heroic Imagination Project.
(c) The Jung Project.
(d) The Creative Culture Project.

Short Answer Questions

1. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?

2. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?

3. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?

4. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

5. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?

(see the answer keys)

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