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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Robin Dunbar.
(b) Howard Friedman.
(c) Todd Kessler.
(d) Barbara Flagg.

2. When did Philip Zimbardo conduct his prison study?
(a) 1990.
(b) 1971.
(c) 1976.
(d) 1989.

3. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A spike in clinics.
(b) A rise in homicides.
(c) A decline in suicides.
(d) A spike in suicides.

4. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
(a) Converse.
(b) Hush Puppies.
(c) Nike.
(d) Puma.

5. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of filter in cigarettes.
(b) The amount of tar in cigarettes.
(c) The amount of advertising.
(d) The amount of nicotine in cigarettes.

6. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?
(a) 16.
(b) 12.
(c) 5.
(d) 3.

7. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1981.
(b) 1989.
(c) 1997.
(d) 1979.

8. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Sense of logic.
(b) Personal integrity.
(c) Religious beliefs.
(d) Peers.

9. The young men who attempted to mug Bernie Goetz were from where?
(a) The Bronx.
(b) Brooklyn.
(c) New Jersey.
(d) Queens.

10. The founder of Methodism died in what year?
(a) 1903.
(b) 1806.
(c) 1880.
(d) 1791.

11. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Tom Junge.
(b) Chad Farmer.
(c) Todd Kessler.
(d) Tom Valente.

12. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) John Wesley.
(b) John Potterat.
(c) Howard Friedman.
(d) George Whitfield.

13. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?
(a) 5 days.
(b) 6 months.
(c) 2 years.
(d) 1 day.

14. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Trend model.
(b) Epidemic model.
(c) Diffusion model.
(d) Expansion model.

15. What refers to the act, state or habit of being predominantly concerned with and obtaining gratification from what is outside the self?
(a) Extroversion.
(b) Introversion.
(c) Cataclysm.
(d) Narcissism.

Short Answer Questions

1. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

2. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?

3. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?

4. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

5. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?

(see the answer keys)

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