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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?
(a) An “ambivalent book.”
(b) A “magazine book.”
(c) A “summer beach read.”
(d) A “book-group book.”

2. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 250.
(b) 150.
(c) 50.
(d) 216.

3. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1930s.
(b) The 1960s.
(c) The 1920s.
(d) The 1950s.

4. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) Losing a family member.
(b) Abusive parents.
(c) A love triangle.
(d) Bipolar disorder.

5. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Brian Mullen.
(b) Todd Kessler.
(c) Mark Alpert.
(d) Geoffrey Moore.

6. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Todd Kessler and Tom Gau.
(b) Bruce Ryan and Neal Gross.
(c) Chad Farmer and David Gunn.
(d) Rebecca Smith and Fannie Anderson.

7. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?
(a) Correspondence.
(b) Juxtaposition.
(c) Anti-truth.
(d) Paradox.

8. What is the name of Methodism’s founder?
(a) John Potterat.
(b) George Whitfield.
(c) Howard Friedman.
(d) John Wesley.

9. The young men who attempted to mug Bernie Goetz were from where?
(a) The Bronx.
(b) Brooklyn.
(c) Queens.
(d) New Jersey.

10. When did Philip Zimbardo conduct his prison study?
(a) 1971.
(b) 1990.
(c) 1976.
(d) 1989.

11. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Peer-induced barrier.
(b) Addiction threshold.
(c) Psychological threshold.
(d) Anxiety threshold.

12. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 4.
(b) 1.
(c) 2.
(d) 6.

13. When was Bernie Goetz born?
(a) 1956.
(b) 1919.
(c) 1947.
(d) 1941.

14. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Addiction.
(b) Tolerance.
(c) Binge drinking.
(d) Social drinking.

15. One of the reasons Gladwell attributes to the success of Divine Secrets of the Ya-Ya Sisterhood is that the author is also what?
(a) A schoolteacher.
(b) A basketball coach.
(c) An actress.
(d) An investment banker.

Short Answer Questions

1. Philip Zimbardo ended his prison experiment after how many days?

2. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

3. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?

4. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?

5. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?

(see the answer keys)

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