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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $5.
(b) $20.
(c) $50.
(d) $100.

2. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Addiction.
(b) Care management.
(c) Self-medication.
(d) Tolerance.

3. To what group did Airwalk shoes initially aim their product?
(a) Football players.
(b) Tennis players.
(c) Basketball players.
(d) Skateboarders.

4. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Brian Mullen.
(b) DeeDee Gordon.
(c) Barbara Flagg.
(d) Todd Kessler.

5. What concept in cognitive psychology refers to the amount of space in the brain for certain kinds of information, according to the author in Chapter 5?
(a) Channel capacity.
(b) Interactive capacity.
(c) Psychometric capacity.
(d) Carpal capacity.

6. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?
(a) Lambesis.
(b) Interprize.
(c) Maven.
(d) Athena.

7. What occurs when new cases of a certain disease, in a given human population and during a given period, substantially exceed what is expected based on recent experience?
(a) Epidemic.
(b) Rupture.
(c) Cataclysm.
(d) Transmutation.

8. What is the name of Methodism’s founder?
(a) Howard Friedman.
(b) John Wesley.
(c) George Whitfield.
(d) John Potterat.

9. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 90,000.
(b) 150,000.
(c) 62,000.
(d) 50,000.

10. What refers to the state when a subject's reaction to a specific drug and concentration of the drug is progressively reduced, requiring an increase in concentration to achieve the desired effect?
(a) Paradox.
(b) Tolerance.
(c) Abstinence.
(d) Tolerance.

11. Where did Bernie Goetz earn a bachelor’s degree?
(a) Harvard University.
(b) The University of Texas.
(c) New York University.
(d) California State University.

12. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Barbara Flagg.
(b) Howard Friedman.
(c) Robin Dunbar.
(d) Todd Kessler.

13. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?
(a) Maine.
(b) Connecticut.
(c) Argentina.
(d) New York.

14. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Fare beating.
(b) Metal detectors.
(c) Random searches.
(d) Graffiti.

15. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The hidden crime theory.
(b) The vandalism theory.
(c) The ghetto theory.
(d) The broken windows theory.

Short Answer Questions

1. Where was the Airwalk shoes company based?

2. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

3. Tom Gau, according to the author in Chapter 6, is the ultimate what?

4. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

5. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

(see the answer keys)

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