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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 200.
(b) 500.
(c) 100.
(d) 600.

2. What is the name of the company that produces Hush Puppies Shoes?
(a) Wolverine.
(b) Entourage.
(c) Adidas.
(d) Peppermill.

3. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Potterat.
(b) John Bartlett.
(c) Darnell McGee.
(d) John Zenilman.

4. What is Roger Horchow’s profession?
(a) Catalog entrepreneur.
(b) Flight attendant.
(c) Aerobics instructor.
(d) Schoolteacher.

5. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Neuron reverberation.
(b) Atomic neuron.
(c) Mirror neuron.
(d) Mimicry neuron.

Short Answer Questions

1. While connectors collect relationships, mavens collect what, according to the author?

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

3. When did Gaeton Dugas die?

4. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?

5. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

(see the answer key)

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