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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Connectors.
(b) Mercenaries.
(c) Salesmen.
(d) Mavens.

2. What does the author consider to be the second of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Law of the Many.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) Owen Baxter and Geoffrey Lewis.
(c) James Owen and William Ross.
(d) John Bartlett and Isaac Mizrahi.

4. What does HIV stand for?
(a) Heliocentric immunodeficiency virus.
(b) Human inter-biotic virus.
(c) Hyper intensive virus.
(d) Human immunodeficiency virus.

5. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Intuition.
(c) Groups.
(d) Information.

Short Answer Questions

1. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?

2. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

3. When was Paul Revere born?

4. What is Roger Horchow’s profession?

5. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

(see the answer key)

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