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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 10.
(b) 20.
(c) 12.
(d) 5.

2. Where is Lois Weisberg from?
(a) Chicago.
(b) Pittsburgh.
(c) New Orleans.
(d) New York.

3. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Owen Baxter and Geoffrey Lewis.
(b) John Bartlett and Isaac Mizrahi.
(c) James Owen and William Ross.
(d) Michael Anderson and Jesse Skawinski.

4. When did Gaeton Dugas die?
(a) 1984.
(b) 1989.
(c) 1991.
(d) 1978.

5. When was Paul Revere born?
(a) 1734.
(b) 1719.
(c) 1756.
(d) 1689.

Short Answer Questions

1. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

3. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

4. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

(see the answer key)

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