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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Owen Baxter and Geoffrey Lewis.
(b) John Bartlett and Isaac Mizrahi.
(c) James Owen and William Ross.
(d) Michael Anderson and Jesse Skawinski.

2. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) September 16, 1776.
(b) July 4, 1776.
(c) June 16, 1775.
(d) April 18, 1775.

3. What does the author consider to be the third of the three rules of epidemics?
(a) The Power of Context.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Law of the Many.

4. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Mark Alpert.
(b) Brian Mullen.
(c) John Potterat.
(d) Tom Gau.

5. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Jacques Herrer
(b) Donna Karan.
(c) Isaac Mizrahi.
(d) Micole Biancosino.

Short Answer Questions

1. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

2. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

3. What is the name of the company that produces Hush Puppies Shoes?

4. What was Paul Revere’s occupation?

5. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

(see the answer key)

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