View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) The phone book.
(c) The obituaries.
(d) Crime listings.

2. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Intuition.
(c) Groups.
(d) Information.

3. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Mark Alpert.
(b) Brian Mullen.
(c) John Potterat.
(d) Tom Gau.

4. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 41.
(b) 12.
(c) 38.
(d) 16.

5. What does the author consider to be the first of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Few.
(c) The Law of the Many.
(d) The Stickiness Factor.

Short Answer Questions

1. What does the author consider to be the third of the three rules of epidemics?

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

3. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

4. What psychologist developed what he called the Affective Test to measure charisma?

5. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

(see the answer key)

This section contains 251 words (approx. 1 page at 300 words per page) View a FREE sample