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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What is the name of the company that produces Hush Puppies Shoes?
(a) Peppermill.
(b) Wolverine.
(c) Adidas.
(d) Entourage.

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) Tom Gau.
(c) John Bartlett.
(d) Wunderman.

3. Who developed an eye movement sensor used in research for Sesame Street?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) Ed Palmer.
(d) John Bartlett.

4. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 100.
(c) 2.
(d) 30.

5. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Mark Alpert.
(b) Brian Mullen.
(c) John Potterat.
(d) Tom Gau.

Short Answer Questions

1. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?

2. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

5. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

(see the answer key)

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