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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Subtle symbolism.
(b) Dancing letters.
(c) A plot.
(d) A nonlinear narrative.

2. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Bill Clinton.
(b) Ronald Reagan.
(c) Richard Nixon.
(d) Dan Quayle.

3. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Potterat.
(b) John Zenilman.
(c) Darnell McGee.
(d) John Bartlett.

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 2.
(b) 6.
(c) 4.
(d) 3.

5. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Stickiness Factor.

Short Answer Questions

1. What does HIV stand for?

2. What was the nickname of Darnell McGee?

3. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

4. When was Joan Ganz Cooney born?

5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

(see the answer key)

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