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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When they see flashing lights.
(b) When puppets are introduced.
(c) When they become bored.
(d) When they hear music.

2. Paul Revere is someone the author considers to be what?
(a) A salesman.
(b) A maven.
(c) An antagonist.
(d) A connector.

3. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Winter.
(b) Summer.
(c) Autumn.
(d) Spring.

4. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Few.
(b) The Law of the Many.
(c) The Stickiness Factor.
(d) The Power of Context.

5. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) July 4, 1776.
(b) April 18, 1775.
(c) September 16, 1776.
(d) June 16, 1775.

Short Answer Questions

1. On what television station does Blue’s Clues air?

2. When did Gaeton Dugas die?

3. What psychologist developed what he called the Affective Test to measure charisma?

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

5. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

(see the answer key)

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