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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Flight attendant.
(c) Swim instructor.
(d) Schoolteacher.

2. While connectors collect relationships, mavens collect what, according to the author?
(a) Intuition.
(b) Information.
(c) Financial backing.
(d) Groups.

3. When did Gaeton Dugas die?
(a) 1984.
(b) 1989.
(c) 1978.
(d) 1991.

4. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1979.
(c) 1985.
(d) 1964.

5. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 20.
(b) 10.
(c) 5.
(d) 12.

Short Answer Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?

2. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?

3. According to Gladwell, stickiness measures the degree to which a product or idea does what?

4. When did the show Sesame Street premiere?

5. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

(see the answer key)

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