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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Few.
(c) The Power of Context.
(d) The Law of the Many.

2. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Oscar de la Renta.
(b) John Bartlett.
(c) Micole Biancosino.
(d) Janette Wilson.

3. Where is Lois Weisberg from?
(a) Pittsburgh.
(b) New York.
(c) Chicago.
(d) New Orleans.

4. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of upper classes.
(b) Children of urban areas.
(c) Children of lower classes.
(d) An adult sense of humor.

5. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Entourage.
(c) Wolverine.
(d) Peppermill.

Short Answer Questions

1. Who developed an eye movement sensor used in research for Sesame Street?

2. How many people admitted to witnessing the murder of Kitty Genovese?

3. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?

4. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

5. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

(see the answer key)

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