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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) An adult sense of humor.
(b) Children of upper classes.
(c) Children of lower classes.
(d) Children of urban areas.

2. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The silence effect.
(b) The bystander effect.
(c) The escape effect.
(d) The freedom effect.

3. Paul Revere is someone the author considers to be what?
(a) A salesman.
(b) A connector.
(c) A maven.
(d) An antagonist.

4. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) Darnell McGee.
(b) John Bartlett.
(c) John Zenilman.
(d) John Potterat.

5. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 100.
(b) 500.
(c) 600.
(d) 200.

Short Answer Questions

1. Early research for Sesame Street showed that children watch what they understand and look away when?

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

3. How many people admitted to witnessing the murder of Kitty Genovese?

4. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

5. What is the name of the company that produces Hush Puppies Shoes?

(see the answer key)

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