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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) Wunderman.
(c) John Bartlett.
(d) Tom Gau.

2. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A treasure box.
(b) A concert ticket.
(c) A c.d. sample.
(d) A phone number.

3. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1995-1996.
(b) 1992-1993.
(c) 1989-1990.
(d) 1998-1999.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mercenaries.
(b) Connectors.
(c) Salesmen.
(d) Mavens.

5. When did the show Sesame Street premiere?
(a) 1969.
(b) 1975.
(c) 1985.
(d) 1981.

Short Answer Questions

1. Each episode of Blue’s Clues airs for how many consecutive days?

2. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

3. On what television station does Blue’s Clues air?

4. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

5. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?

(see the answer key)

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