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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?
(a) The wall.
(b) The letter.
(c) The bouncing character.
(d) The movement sensor.

2. What does HIV stand for?
(a) Heliocentric immunodeficiency virus.
(b) Hyper intensive virus.
(c) Human immunodeficiency virus.
(d) Human inter-biotic virus.

3. When was Joan Ganz Cooney born?
(a) 1929.
(b) 1935.
(c) 1919.
(d) 1954.

4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Ronald Reagan.
(b) Bill Clinton.
(c) Richard Nixon.
(d) Dan Quayle.

5. What psychologist developed what he called the Affective Test to measure charisma?
(a) Howard Friedman.
(b) Tom Gau.
(c) Mark Alpert.
(d) Ed Palmer.

Short Answer Questions

1. When did the show Sesame Street premiere?

2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

4. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

5. On what television station does Blue’s Clues air?

(see the answer key)

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