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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Paul Revere is someone the author considers to be what?
(a) A salesman.
(b) A maven.
(c) An antagonist.
(d) A connector.

2. When was Paul Revere born?
(a) 1734.
(b) 1719.
(c) 1756.
(d) 1689.

3. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Government offices.
(b) Social niches.
(c) Platitudes.
(d) Countries.

4. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Power of Context.

5. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 4.
(b) 2.
(c) 3.
(d) 6.

Short Answer Questions

1. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

2. In what year was Kitty Genovese stabbed to death?

3. When was Joan Ganz Cooney born?

4. Who developed an invaluable tool for Sesame Street called the distracter?

5. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

(see the answer key)

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