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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Mavens.
(b) Connectors.
(c) Mercenaries.
(d) Salesmen.

2. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Autumn.
(b) Winter.
(c) Spring.
(d) Summer.

3. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Few.
(b) The Power of Context.
(c) The Stickiness Factor.
(d) The Law of the Many.

4. Who developed an invaluable tool for Sesame Street called the distracter?
(a) John Bartlett.
(b) Ed Palmer.
(c) Barbara Flagg.
(d) Howard Friedman.

5. What is the name of the company that produces Hush Puppies Shoes?
(a) Peppermill.
(b) Entourage.
(c) Adidas.
(d) Wolverine.

Short Answer Questions

1. What is Roger Horchow’s profession?

2. What was Paul Revere’s occupation?

3. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

4. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

5. How many people admitted to witnessing the murder of Kitty Genovese?

(see the answer key)

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