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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. When was Paul Revere born?
(a) 1756.
(b) 1689.
(c) 1719.
(d) 1734.

2. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 20.
(b) 30.
(c) 100.
(d) 50.

3. Paul Revere is someone the author considers to be what?
(a) A connector.
(b) A salesman.
(c) A maven.
(d) An antagonist.

4. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) Darnell McGee.
(b) John Zenilman.
(c) John Bartlett.
(d) John Potterat.

5. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Entourage.
(c) Wolverine.
(d) Peppermill.

Short Answer Questions

1. When was Joan Ganz Cooney born?

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

3. What was Joan Ganz Cooney’s first television program?

4. A well-known saying states that twenty percent of the people do what percent of the work?

5. What does the author consider to be the third of the three rules of epidemics?

(see the answer key)

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