1. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Intuition.
(c) Information.
(d) Groups.

2. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) John Bartlett.
(d) Ed Palmer.

3. Who assembled the team that developed Blue's Clues?
(a) Mark Alpert.
(b) Todd Kessler.
(c) Barbara Flagg.
(d) Ed Palmer.

4. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Heroin.
(b) Rat infestation.
(c) Crack cocaine.
(d) AIDS.

5. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Conveys a message.
(b) Instigates change.
(c) Stays with the audience.
(d) Culminates in stasis.

Short Answer Questions

1. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

2. What does the author consider to be the third of the three rules of epidemics?

3. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?

4. When did Gaeton Dugas die?

5. On what television station does Blue’s Clues air?

(see the answer key)

This section contains 244 words
(approx. 1 page at 300 words per page)

View a FREE sample