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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
(a) 1 year.
(b) 3 years.
(c) 6 months.
(d) 2 years.

2. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $4 billion.
(b) $200 million.
(c) $120 million.
(d) $150 million.

3. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?
(a) Adult smoking.
(b) Tobacco marketing.
(c) Suicides.
(d) Teen smoking.

4. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?
(a) 1979.
(b) 1989.
(c) 1981.
(d) 1997.

5. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1930s.
(b) The 1950s.
(c) The 1920s.
(d) The 1960s.

6. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Pennsylvania.
(b) Germany.
(c) Connecticut.
(d) Switzerland.

7. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 1996.
(b) 2001.
(c) 1982.
(d) 1999.

8. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
(a) “The White Dragon.”
(b) “The Gun Shaker.”
(c) “The Gotham Avenger.”
(d) “The Subway Vigilante.”

9. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The introverts.
(b) The parents.
(c) The extroverts.
(d) The laggards.

10. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The Cyndi Lauper.”
(b) “The gringo.”
(c) “The wife beater.”
(d) “The Pulp Fiction.”

11. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
(a) David Gunn.
(b) Rebecca Wells.
(c) Barbara Flagg.
(d) Darnell McGee.

12. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Binge drinking.
(b) Social drinking.
(c) Addiction.
(d) Tolerance.

13. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?
(a) Leiderman and Associates.
(b) Gore Associates.
(c) Adidas.
(d) Nike.

14. Who is the creative director of the Lambesis Agency?
(a) Todd Kessler.
(b) David Gunn.
(c) Tom Gao.
(d) Chad Farmer.

15. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?
(a) Tom Valente.
(b) Tom Junge.
(c) Todd Kessler.
(d) Chad Farmer.

Short Answer Questions

1. Mark Alpert is a professor at what university?

2. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?

3. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

4. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?

5. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?

(see the answer keys)

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