|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 9 or 10.
(b) 4 or 5.
(c) 6 or 7.
(d) 3 or 4.
2. Gladwell claims that nicotine acts as what in Chapter 7?
(a) An antipsychotic.
(b) An antidepressant.
(c) A barbiturate.
(d) A depressant.
3. When did Philip Zimbardo conduct his prison study?
4. Philip Zimbardo is a social scientist at what university?
(a) Rutgers University.
(b) Yale University.
(c) Stanford University.
(d) Harvard University.
5. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?
(a) Random drug searches.
(b) Drinking on subways.
(d) Fare beating.
6. Who was the former head of market research at Lambesis and a key figure in their success?
(a) DeeDee Gordon.
(b) Brian Mullen.
(c) Barbara Flagg.
(d) Todd Kessler.
7. Philip Zimbardo ended his prison experiment after how many days?
8. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Social drinking.
(b) Inadequate drinking.
(c) Binge drinking.
9. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?
(a) An “ambivalent book.”
(b) A “summer beach read.”
(c) A “magazine book.”
(d) A “book-group book.”
10. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
11. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Expansion model.
(b) Diffusion model.
(c) Trend model.
(d) Epidemic model.
12. What is the name of Methodism’s founder?
(a) John Wesley.
(b) Howard Friedman.
(c) John Potterat.
(d) George Whitfield.
13. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) Cain and Abel.
(b) The parting of the Red Sea.
(c) The good Samaritan.
(d) Abraham and Peter.
14. Where was the Airwalk shoes company based?
(a) San Francisco, California.
(b) New York, New York.
(c) San Diego, California.
(d) Los Angeles, California.
15. When was Divine Secrets of the Ya-Ya Sisterhood published?
Short Answer Questions
1. When did Divine Secrets of the Ya-Ya Sisterhood first hit the New York Times bestseller lists?
2. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
3. To what group did Airwalk shoes initially aim their product?
4. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
5. Tom Gau, according to the author in Chapter 6, is the ultimate what?
This section contains 435 words
(approx. 2 pages at 300 words per page)