|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
2. What refers to the displeasing feeling of fear and concern?
3. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The Pulp Fiction.”
(b) “The Cyndi Lauper.”
(c) “The wife beater.”
(d) “The gringo.”
4. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Addiction threshold.
(b) Peer-induced barrier.
(c) Psychological threshold.
(d) Anxiety threshold.
5. Where did Bernie Goetz and his sister attend boarding school for high school?
6. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Robin Dunbar.
(b) Howard Friedman.
(c) Barbara Flagg.
(d) Todd Kessler.
7. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of nicotine in cigarettes.
(b) The amount of advertising.
(c) The amount of tar in cigarettes.
(d) The amount of filter in cigarettes.
8. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Binge drinking.
(c) Social drinking.
(d) Inadequate drinking.
9. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?
(a) Leiderman and Associates.
(c) Gore Associates.
10. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
11. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?
(a) Religious beliefs.
(c) Personal integrity.
(d) Sense of logic.
12. Mark Alpert is a professor at what university?
(a) The University of Texas.
(b) Harvard University.
(c) The University of Alabama.
(d) Yale University.
13. Who was the former head of market research at Lambesis and a key figure in their success?
(a) DeeDee Gordon.
(b) Barbara Flagg.
(c) Brian Mullen.
(d) Todd Kessler.
14. Where was the Airwalk shoes company based?
(a) Los Angeles, California.
(b) San Diego, California.
(c) New York, New York.
(d) San Francisco, California.
15. What theory does the author cite which states that presence of vandalism in a neighborhood incites people to commit other more serious acts that they would never believe they might get away with in a nicer, cleaner neighborhood?
(a) The broken windows theory.
(b) The hidden crime theory.
(c) The ghetto theory.
(d) The vandalism theory.
Short Answer Questions
1. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
2. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
3. Bernie Goetz’s parents were immigrants from where?
4. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?
5. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?
This section contains 529 words
(approx. 2 pages at 300 words per page)