The Tipping Point Test | Final Test - Easy

Malcolm Gladwell
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Divine Secrets of the Ya-Ya Sisterhood was adapted to film in what year?
(a) 2005.
(b) 2010.
(c) 2002.
(d) 1996.

2. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?
(a) Nike.
(b) Puma.
(c) Hush Puppies.
(d) Converse.

3. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Innovators.
(b) The Connectors.
(c) The Mavens.
(d) The Salespeople.

4. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Tolerance.
(b) Inadequate drinking.
(c) Social drinking.
(d) Binge drinking.

5. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?
(a) The Ring.
(b) His Bright Light.
(c) The Long Road Home.
(d) Little Altars Everywhere.

6. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Sima.
(b) Anya.
(c) Arima.
(d) Nuna.

7. What advertising agency did the Airwalk company hire to rethink their marketing campaign in the 1990s?
(a) Lambesis.
(b) Athena.
(c) Maven.
(d) Interprize.

8. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Tolerance.
(b) Addiction.
(c) Social drinking.
(d) Binge drinking.

9. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Robin Dunbar.
(b) Howard Friedman.
(c) Todd Kessler.
(d) Barbara Flagg.

10. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Todd Kessler.
(b) Tom Junge.
(c) Tom Valente.
(d) Chad Farmer.

11. Who was the former head of market research at Lambesis and a key figure in their success?
(a) DeeDee Gordon.
(b) Todd Kessler.
(c) Brian Mullen.
(d) Barbara Flagg.

12. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $120 million.
(b) $200 million.
(c) $150 million.
(d) $4 billion.

13. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 2001.
(b) 1999.
(c) 1982.
(d) 1996.

14. One of the reasons Gladwell attributes to the success of Divine Secrets of the Ya-Ya Sisterhood is that the author is also what?
(a) A schoolteacher.
(b) An investment banker.
(c) An actress.
(d) A basketball coach.

15. According to the author in Chapter 5, the Methodist movement became epidemic in England and North America in the late eighteenth and early nineteenth centuries, tipping from 20,000 to how many followers in the U.S. in the 1780s?
(a) 90,000.
(b) 62,000.
(c) 50,000.
(d) 150,000.

Short Answer Questions

1. What refers to the science or study of the origin, development, organization and functioning of human society?

2. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

3. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

4. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?

5. The young men who attempted to mug Bernie Goetz demanded how much money from him?

(see the answer keys)

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