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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Philip Zimbardo is a social scientist at what university?
(a) Harvard University.
(b) Rutgers University.
(c) Stanford University.
(d) Yale University.

2. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?
(a) Chad Farmer.
(b) Tom Valente.
(c) Tom Junge.
(d) Todd Kessler.

3. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
(a) Binge drinking.
(b) Tolerance.
(c) Social drinking.
(d) Inadequate drinking.

4. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(a) Terrorism threat.
(b) Zero tolerance.
(c) Ambiguity.
(d) No Authority Clause.

5. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?
(a) Connecticut.
(b) Maine.
(c) Argentina.
(d) New York.

6. When was Divine Secrets of the Ya-Ya Sisterhood published?
(a) 1996.
(b) 1982.
(c) 1999.
(d) 2001.

7. What New York City Subway train was Bernie Goetz riding when he was mugged?
(a) F train.
(b) No. 2 train.
(c) No. 6 train.
(d) A train.

8. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Maintain order at any cost.
(b) Conduct random drug tests.
(c) Interrogate the prisoners.
(d) Water-board the prisoners.

9. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?
(a) Graffiti.
(b) Fare beating.
(c) Random drug searches.
(d) Drinking on subways.

10. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?
(a) Tobacco marketing.
(b) Adult smoking.
(c) Suicides.
(d) Teen smoking.

11. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
(a) Chad Farmer.
(b) Brian Mullen.
(c) Barbara Flagg.
(d) David Philips.

12. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?
(a) Gore Associates.
(b) Nike.
(c) Leiderman and Associates.
(d) Adidas.

13. Philip Zimbardo is president of what project at the university where he works?
(a) The Creative Culture Project.
(b) The Feinberg Project.
(c) The Heroic Imagination Project.
(d) The Jung Project.

14. The young men who attempted to mug Bernie Goetz were from where?
(a) New Jersey.
(b) The Bronx.
(c) Brooklyn.
(d) Queens.

15. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Violence.
(b) Social interactions.
(c) Cognitive trust-building.
(d) Tool making.

Short Answer Questions

1. What refers to the state when a subject's reaction to a specific drug and concentration of the drug is progressively reduced, requiring an increase in concentration to achieve the desired effect?

2. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?

3. What refers to the science or study of the origin, development, organization and functioning of human society?

4. Gladwell claims that nicotine acts as what in Chapter 7?

5. Where was the Airwalk shoes company based?

(see the answer keys)

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