|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $150 million.
(b) $4 billion.
(c) $200 million.
(d) $120 million.
2. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Mark Alpert.
(b) Brian Mullen.
(c) Geoffrey Moore.
(d) Todd Kessler.
3. What refers to the science or study of the origin, development, organization and functioning of human society?
4. Philip Zimbardo ended his prison experiment after how many days?
5. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of tar in cigarettes.
(b) The amount of advertising.
(c) The amount of nicotine in cigarettes.
(d) The amount of filter in cigarettes.
6. What previous book had the author of Divine Secrets of the Ya-Ya Sisterhood published, according to the author in Chapter 5?
(a) Little Altars Everywhere.
(b) The Long Road Home.
(c) His Bright Light.
(d) The Ring.
7. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?
8. How many young men closed in on Bernie Goetz in an attempt to mug him on the subway?
9. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Fare beating.
(b) Random searches.
(c) Metal detectors.
10. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?
11. What refers to the displeasing feeling of fear and concern?
12. To what group did Airwalk shoes initially aim their product?
(a) Basketball players.
(b) Football players.
(d) Tennis players.
13. Mark Alpert is a professor at what university?
(a) Harvard University.
(b) The University of Texas.
(c) The University of Alabama.
(d) Yale University.
14. Divine Secrets of the Ya-Ya Sisterhood was adapted to film in what year?
15. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Maintain order at any cost.
(b) Water-board the prisoners.
(c) Conduct random drug tests.
(d) Interrogate the prisoners.
Short Answer Questions
1. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
2. Between 1966 and 1981, violent crime rates in NYC had gone from 325 violent crimes per 100,000 to approximately how many crimes per 100,000 people?
3. Tom Gau, according to the author in Chapter 6, is the ultimate what?
4. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
5. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
This section contains 466 words
(approx. 2 pages at 300 words per page)