The Tipping Point Test | Mid-Book Test - Easy

Malcolm Gladwell
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who was convicted of the murder of Kitty Genovese?
(a) Ted Bundy.
(b) William Dupre.
(c) Winston Moseley.
(d) James Moorland.

2. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 5.
(b) 3.
(c) 2.
(d) 10.

3. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When they hear music.
(b) When they see flashing lights.
(c) When they become bored.
(d) When puppets are introduced.

4. What does the author consider to be the first of the three rules of epidemics?
(a) The Law of the Few.
(b) The Stickiness Factor.
(c) The Power of Context.
(d) The Law of the Many.

5. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Summer.
(b) Autumn.
(c) Winter.
(d) Spring.

6. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 252.
(b) 2,500.
(c) 398.
(d) 103.

7. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) John Bartlett.
(c) Tom Gau.
(d) Wunderman.

8. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Gallery 37.
(c) Art Union Square.
(d) Central Park Gallery.

9. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
(a) 6.
(b) 2.
(c) 4.
(d) 3.

10. What does the author consider to be the third of the three rules of epidemics?
(a) The Power of Context.
(b) The Stickiness Factor.
(c) The Law of the Many.
(d) The Law of the Few.

11. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Micole Biancosino.
(b) Donna Karan.
(c) Isaac Mizrahi.
(d) Jacques Herrer

12. What psychologist developed what he called the Affective Test to measure charisma?
(a) Mark Alpert.
(b) Tom Gau.
(c) Howard Friedman.
(d) Ed Palmer.

13. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Six Degrees of Kevin Bacon.”
(b) “Six Degrees of Separation.”
(c) “Ten Degrees of Kevin Bacon.”
(d) “Seven Degrees of Separation.”

14. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Lead to seizures in children.
(c) Damage children’s eyes.
(d) Attract a child’s attention.

15. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Mirror neuron.
(b) Neuron reverberation.
(c) Mimicry neuron.
(d) Atomic neuron.

Short Answer Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

2. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?

3. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

4. What was Joan Ganz Cooney’s first television program?

5. What does HIV stand for?

(see the answer keys)

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