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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Paul Revere is someone the author considers to be what?
(a) An antagonist.
(b) A connector.
(c) A maven.
(d) A salesman.

2. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 6.
(b) 2.
(c) 3.
(d) 5.

3. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A nonlinear narrative.
(b) A plot.
(c) Dancing letters.
(d) Subtle symbolism.

4. Who assembled the team that developed Blue's Clues?
(a) Barbara Flagg.
(b) Mark Alpert.
(c) Todd Kessler.
(d) Ed Palmer.

5. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Explanations of the vaccine.
(b) Commentary from doctors.
(c) A map to the campus health center.
(d) Photographs of diseased people.

6. On what television station does Blue’s Clues air?
(a) The Disney Channel.
(b) Nickelodeon.
(c) Public Broadcasting Station.
(d) National Educational Television.

7. Sesame Street premiered on what television station?
(a) CBS.
(b) NET.
(c) BBC.
(d) NPR.

8. Who was convicted of the murder of Kitty Genovese?
(a) Ted Bundy.
(b) Winston Moseley.
(c) James Moorland.
(d) William Dupre.

9. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Oscar de la Renta.
(b) Janette Wilson.
(c) John Bartlett.
(d) Micole Biancosino.

10. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 50.
(b) 90.
(c) 30.
(d) 70.

11. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Oscar de la Renta.
(b) Joel Fitzgerald.
(c) John Bartlett.
(d) Isaac Mizrahi.

12. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 10.
(b) 5.
(c) 2.
(d) 3.

13. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Social niches.
(b) Government offices.
(c) Platitudes.
(d) Countries.

14. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) John Bartlett and Isaac Mizrahi.
(b) James Owen and William Ross.
(c) Owen Baxter and Geoffrey Lewis.
(d) Michael Anderson and Jesse Skawinski.

15. What does the author consider to be the second of the three rules of epidemics?
(a) The Power of Context.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Law of the Many.

Short Answer Questions

1. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?

2. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?

3. How many people admitted to witnessing the murder of Kitty Genovese?

4. What does the author consider to be the first of the three rules of epidemics?

5. Gaeton Dugas held what profession?

(see the answer keys)

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