The Tipping Point Test | Mid-Book Test - Easy

Malcolm Gladwell
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the name of the company that produces Hush Puppies Shoes?
(a) Wolverine.
(b) Peppermill.
(c) Adidas.
(d) Entourage.

2. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Gallery 37.
(c) Central Park Gallery.
(d) Art Union Square.

3. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Photographs of diseased people.
(b) Commentary from doctors.
(c) Explanations of the vaccine.
(d) A map to the campus health center.

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) James Owen and William Ross.
(c) John Bartlett and Isaac Mizrahi.
(d) Owen Baxter and Geoffrey Lewis.

5. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they become bored.
(c) When they hear music.
(d) When they see flashing lights.

6. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
(a) Stickier.
(b) Subconsciously ingrained.
(c) More frightening.
(d) Forgotten easily.

7. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Tom Gau.
(b) Brian Mullen.
(c) Mark Alpert.
(d) John Potterat.

8. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) The phone book.
(b) The obituaries.
(c) Crime listings.
(d) Facebook.

9. On what television station does Blue’s Clues air?
(a) The Disney Channel.
(b) National Educational Television.
(c) Nickelodeon.
(d) Public Broadcasting Station.

10. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?
(a) Astoria.
(b) Rockaway Beach.
(c) Kew Gardens.
(d) Greenpoint.

11. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) John Bartlett.
(d) Ed Palmer.

12. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Winter.
(b) Spring.
(c) Summer.
(d) Autumn.

13. Gaeton Dugas claimed to have slept with over how many people?
(a) 1,200.
(b) 154.
(c) 2,500.
(d) 252.

14. When was Joan Ganz Cooney born?
(a) 1919.
(b) 1929.
(c) 1954.
(d) 1935.

15. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Winston.
(c) Marlboro.
(d) Camel.

Short Answer Questions

1. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

2. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

3. How many people admitted to witnessing the murder of Kitty Genovese?

4. When did the show Sesame Street premiere?

5. What does the author consider to be the second of the three rules of epidemics?

(see the answer keys)

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