|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Culminates in stasis.
(b) Stays with the audience.
(c) Instigates change.
(d) Conveys a message.
2. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
3. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Damage children’s eyes.
(b) Teach children anything.
(c) Lead to seizures in children.
(d) Attract a child’s attention.
4. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Government offices.
(c) Social niches.
5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
6. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
7. Each episode of Blue’s Clues airs for how many consecutive days?
8. Where was Gaeton Dugas from?
(c) Great Britain.
(d) The United States.
9. What does the author consider to be the first of the three rules of epidemics?
(a) The Law of the Few.
(b) The Power of Context.
(c) The Stickiness Factor.
(d) The Law of the Many.
10. What was Joan Ganz Cooney’s first television program?
(a) Sesame Street.
(b) Blue’s Clues.
(c) Court of Reason.
(d) Law and Order.
11. What was Paul Revere’s occupation?
12. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) John Bartlett.
(b) Howard Friedman.
(c) Tom Gau.
13. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) July 4, 1776.
(b) April 18, 1775.
(c) June 16, 1775.
(d) September 16, 1776.
14. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) John Zenilman.
(b) Darnell McGee.
(c) John Potterat.
(d) John Bartlett.
15. A well-known saying states that twenty percent of the people do what percent of the work?
Short Answer Questions
1. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?
2. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
3. Who assembled the team that developed Blue's Clues?
4. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
5. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
This section contains 465 words
(approx. 2 pages at 300 words per page)