View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) Michael Anderson and Jesse Skawinski.
(b) John Bartlett and Isaac Mizrahi.
(c) Owen Baxter and Geoffrey Lewis.
(d) James Owen and William Ross.

2. Gaeton Dugas held what profession?
(a) Night club owner.
(b) Schoolteacher.
(c) Swim instructor.
(d) Flight attendant.

3. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 2.
(b) 6.
(c) 5.
(d) 3.

4. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Comprehension.
(b) Emotion.
(c) Empathy.
(d) Satisfaction.

5. Who developed an eye movement sensor used in research for Sesame Street?
(a) Howard Friedman.
(b) Barbara Flagg.
(c) John Bartlett.
(d) Ed Palmer.

6. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Mark Alpert.
(b) Tom Gau.
(c) Brian Mullen.
(d) John Potterat.

7. What was Joan Ganz Cooney’s first television program?
(a) Sesame Street.
(b) Court of Reason.
(c) Blue’s Clues.
(d) Law and Order.

8. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Potterat.
(b) John Zenilman.
(c) Darnell McGee.
(d) John Bartlett.

9. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Stays with the audience.
(b) Conveys a message.
(c) Culminates in stasis.
(d) Instigates change.

10. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 30.
(c) 100.
(d) 2.

11. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Tetanus.
(b) Influenza.
(c) Herpes.
(d) Polio.

12. When did the show Sesame Street premiere?
(a) 1985.
(b) 1969.
(c) 1981.
(d) 1975.

13. Who assembled the team that developed Blue's Clues?
(a) Ed Palmer.
(b) Todd Kessler.
(c) Barbara Flagg.
(d) Mark Alpert.

14. What does the author consider to be the second of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Many.
(c) The Stickiness Factor.
(d) The Law of the Few.

15. The author states that the tipping point for Hush Puppies Shoes came between what years?
(a) 1994-1995.
(b) 1958-1959.
(c) 1987-1988.
(d) 1961-1962.

Short Answer Questions

1. What does the author consider to be the first of the three rules of epidemics?

2. Not only do connectors know many people; they also operate in a variety of what, according to the author?

3. What psychologist developed what he called the Affective Test to measure charisma?

4. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

(see the answer keys)

This section contains 434 words (approx. 2 pages at 300 words per page) View a FREE sample