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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 29,000.
(b) 36,000.
(c) 62,000.
(d) 10,000.

2. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Many.
(b) The Power of Context.
(c) The Law of the Few.
(d) The Stickiness Factor.

3. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?
(a) Darnell McGee.
(b) John Bartlett.
(c) John Potterat.
(d) John Zenilman.

4. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Crime listings.
(b) The obituaries.
(c) Facebook.
(d) The phone book.

5. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 90.
(b) 50.
(c) 30.
(d) 70.

6. Paul Revere is someone the author considers to be what?
(a) A connector.
(b) An antagonist.
(c) A salesman.
(d) A maven.

7. When was Joan Ganz Cooney born?
(a) 1935.
(b) 1954.
(c) 1929.
(d) 1919.

8. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) John Potterat.
(b) Tom Gau.
(c) Brian Mullen.
(d) Mark Alpert.

9. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Comprehension.
(b) Emotion.
(c) Satisfaction.
(d) Empathy.

10. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A phone number.
(b) A concert ticket.
(c) A treasure box.
(d) A c.d. sample.

11. On what television station does Blue’s Clues air?
(a) Public Broadcasting Station.
(b) Nickelodeon.
(c) National Educational Television.
(d) The Disney Channel.

12. While connectors collect relationships, mavens collect what, according to the author?
(a) Groups.
(b) Financial backing.
(c) Intuition.
(d) Information.

13. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Power of Context.

14. What was the nickname of Darnell McGee?
(a) “Boss Man.”
(b) “Big Man.”
(c) “Pawn Boy.”
(d) “Skater.”

15. Who developed an eye movement sensor used in research for Sesame Street?
(a) John Bartlett.
(b) Howard Friedman.
(c) Barbara Flagg.
(d) Ed Palmer.

Short Answer Questions

1. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

2. Researchers prior to Blue's Clues believed that children could not follow what?

3. A well-known saying states that twenty percent of the people do what percent of the work?

4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?

5. Who developed an invaluable tool for Sesame Street called the distracter?

(see the answer keys)

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