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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Tom Valente.
(b) Tom Junge.
(c) Chad Farmer.
(d) Todd Kessler.

2. When was Paul Revere born?
(a) 1734.
(b) 1689.
(c) 1756.
(d) 1719.

3. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 150.
(b) 250.
(c) 216.
(d) 50.

4. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Tom Gau.
(b) John Potterat.
(c) Brian Mullen.
(d) Mark Alpert.

5. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) John Potterat.
(b) George Whitfield.
(c) Howard Friedman.
(d) John Wesley.

Short Answer Questions

1. In what year did Airwalk’s sales begin to falter, according to the author in Chapter 6?

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

4. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

5. Who was convicted of the murder of Kitty Genovese?

(see the answer key)

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