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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. The author points out that the outbreak of syphilis in Baltimore slowed during what season?
(a) Summer.
(b) Winter.
(c) Autumn.
(d) Spring.

2. Mark Alpert is a professor at what university?
(a) The University of Alabama.
(b) The University of Texas.
(c) Harvard University.
(d) Yale University.

3. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 38.
(b) 41.
(c) 16.
(d) 12.

4. According to Gladwell, stickiness measures the degree to which a product or idea does what?
(a) Instigates change.
(b) Stays with the audience.
(c) Conveys a message.
(d) Culminates in stasis.

5. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Bruce Ryan and Neal Gross.
(b) Chad Farmer and David Gunn.
(c) Todd Kessler and Tom Gau.
(d) Rebecca Smith and Fannie Anderson.

Short Answer Questions

1. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?

2. What refers to the act, state or habit of being predominantly concerned with and obtaining gratification from what is outside the self?

3. In concluding Chapter 4, Gladwell states that what affects a person's reactions to a given situation more than parental wishes or guidance?

4. The failure of many anti-smoking campaigns has been the focus on what, according to the author?

5. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?

(see the answer key)

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