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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. When did the show Sesame Street premiere?
(a) 1985.
(b) 1981.
(c) 1975.
(d) 1969.

2. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) John Bartlett.
(b) Howard Friedman.
(c) Tom Gau.
(d) Wunderman.

3. On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2?
(a) June 16, 1775.
(b) April 18, 1775.
(c) September 16, 1776.
(d) July 4, 1776.

4. Who does the author describe as “an orator of such power and charisma that, it was said, he once charmed a five-pound contribution out of Benjamin Franklin”?
(a) Howard Friedman.
(b) John Wesley.
(c) George Whitfield.
(d) John Potterat.

5. What was Paul Revere’s occupation?
(a) Goldsmith.
(b) Cobbler.
(c) Silversmith.
(d) Deacon.

Short Answer Questions

1. The young men who attempted to mug Bernie Goetz were from where?

2. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

3. Who developed an invaluable tool for Sesame Street called the distracter?

4. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

5. When did Philip Zimbardo conduct his prison study?

(see the answer key)

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